magnews - email marketing e social network - web marketing evo 2012
DESCRIPTION
Come social network e email marketing possono integrarsi per un perfetto marketing mix finalizzato alle conversioni. Gianluca Cangini, Key Account di MagNews, presenta le best practice e i casi d'eccellenza. Web Marketing Evo - Milano 22/03/2012TRANSCRIPT
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EMAIL MARKETING E SOCIAL NETWORK
WEB MARKETING EVOLUTION
MILANO, 22 MARZO 2012
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50 persone (ingegneri informatici, analisti, sviluppatori software, specialisti di web marketing, grafici e copywriter)
500 clienti fidelizzati in tutti i settori (automotive, turismo, finanza, moda, fundraising, gdo, etc.)
+ di 10 anni di esperienza
Gianluca Cangini Key Account Diennea – MagNews [email protected]
MagNews, Progetti da Leader!
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La privacy è un valore negoziabile?
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Email Marketing e Social Network
LEAD GENERATION ENGAGEMENT
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LEAD GENERATION
OVVERO RACCOGLIERE INDIRIZZI
n.3
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Social Login > Facebook Connect
Facebook Connect
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Consenso via APP
Consenso via App
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Widget interattivi, per favorire il consenso
Sfondo desktop
Calendario
RSS, consigli utili, news
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Form di optin
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Form di Customer Care
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EMAIL & SOCIAL ENGAGEMENT
OVVERO MANTENERE ALTA L’ATTENZIONE
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Promuovere i social attraverso l’email
Share!
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Dal social all’email A/R
SOCIAL MEDIA EMAIL User Generated Content
La conversazione continua…
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La curva dell’engagement
Become a Fan Join the community Stay in touch Invite Share Join the community
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In breve...
Pensate multicanale e integrate le diverse attività Inventate e testate (...rischiate!) Attenzione agli utenti allergici al marketing => autenticità e contenuto
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ovvero TAKE IT EASY
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La Conoscenza MagNews a vostra disposizione
La Collana di Best Practice Le Ricerche per Conoscere il mercato
Il Blog per attualità e innovazione
Trovi tutto gratuitamente su:
www.magnews.it
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MagNews. Progetti da Leader.
GRAZIE PER L’ATTENZIONE!
Gianluca Cangini Key Account [email protected]
Tel. (+39) 0546 697007 – Fax (+39) 0546 399913
www.magnews.it • [email protected]