magnetude infographic - b2b content marketing for lead generation

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  • CONTENT MARKETING is used to attract customers by creating content that is educational, relevant and undisruptive. Businesses thrive on organizing a content strategy and creating content tailored to target audiences. Content such as ebooks, infographics, blog posts,whitepapers and videos can be used to attract your target audience and build relationships, which then generates quality leads. Producing content and having a content development & distribution strategy generates leads that create more customers for B2B companies.

    Content marketing is multi-channel by nature and there are many different ways to distribute your content. Your content marketing program should include a promotional plan for each piece of content you create. Distribution channels include email marketing, social media, events, paid advertising, websites, partners and public relations.

    CONTENT MARKETING CONSTRAINTS & SOLUTIONSWhile content is a critical component of many marketing & sales programs, it can be time-consuming to produce.

    cite time and bandwidth constraints as their #1 content marketing challenge.

    LEAD GENERATION is the #1 goal of content marketing, and 59% of marketers cite this as their top goal.

    CONTENT MARKETING opens doors to new customer relationships. 55% of customers said they would be more inclined to buy a product from a company who provides them with valuable content.

    55%OF

    COMPANIES

    Firms without the resources or expertise in house should work with agencies to meet their content needs. The right agency can provide support with content strategy, creation, and distribution.

    partner with marketing agencies to create content for their organization.

    30%OF B2BFIRMS

    CHANNELS FOR DISTRIBUTING CONTENT

    THE TOP CONTENT TYPES THAT ORGANIZATIONS

    OUTSOURCE TO AN AGENCY ARE:

    ANALYST/RESEARCH REPORTS

    BLOGGING

    WHITEPAPERS

    CASE STUDIES

    VIDEOS

    INFOGRAPHICS

    EMAILMARKETING

    SOCIAL MEDIA

    EVENTS PAID ADVERTISING

    PUBLIC RELATIONS

    WEBSITES PARTNERS

    @_Magnetude magnetude-consulting

    WWW.MAGNETUDECONSULTING.COM

    CONTENT MARKETING programs prove particularly effective when paired with email nurturing. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

    NURTURED LEADS increase revenues and decrease sales costs. Companies that excel at lead nurturing generate 50% more sales at a 33% lower cost.

    20%INCREASE

    BRAND EXPOSURE is another main benefit of social media. Brand awareness creates trust and credibility for your company along with loyal customers. 83% of B2B marketers invest in social media to increase brand exposure.

    WANT TO BE ONE OF THE FIRMS WHO REAP THE VALUE OF CONTENT MARKETING, BUT ARENT SURE WHERE TO START?

    CONTACT MAGNETUDE CONSULTING to learn more about how we can help. Magnetude is a full service marketing agency that works

    with B2B tech firms. We help clients develop a content strategy, create engaging content,

    and disseminate it to reach target audiences for effective demand generation.

    SOURCES http://www.marketingbuddy.com/download-the-content-marketing-report/ http://www.georgepasswater.com/blog/content-marketing/3-reasons-how-your-business-benefits-from-content-marketing/ http://webbiquity.com/marketing-research/83-exceptional-social-media-and-marketing-statistics-for-2014/ http://www.parkerwhite.com/55-lead-nurturing-statistics-that-should-be-in-every-marketers-arsenal/

    AND LIKE IT OR NOT, CUSTOMERS EXPECT SOCIAL MEDIA ENGAGEMENT.

    83%

    of customers expect companies to have a presence on social media.

    90%expected companies to interact with them through social media.

    85%

    of B2B firms plan to increase content production in the next 12 months to support their marketing and sales goals.

    77%

    50%MORE SALES

    SOCIAL MEDIA enables B2B companies to disseminate their content to larger audiences.The top three social networks used by B2B marketers are LinkedIn (91%), Twitter (85%), and Facebook (81%).

    SOCIAL MEDIA should be used to support lead generation goals.

    of B2B marketers have gained a

    customer through LinkedIn.

    91%

    45%

    B2B marketers who use Twitter generate, on average,

    twice as many leads as those who dont.

    2x

    85% 81%

    WHATS IN STORE FOR 2015?

    EMAIL US: [email protected]

    LEARN MORE: www.magnetudeconsulting.com/services

    PHONE: 866.620.6629

    ADDRESS: 61 Chapel Street, Newton, MA 02458

    @_Magnetude

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