magnet 360 executive summit - fall '10 - curated content marketing intro

QUICK INTRO:CURATED CONTENT MARKETINGNice to meet you. Thanks for having us.

Curation Station is a software as service tool kit for organizations to control content on websites and Facebook like DJs do on radio stations.

http://latimesblogs.latimes.com/photos/uncategorized/2008/11/10/harcourt_500.jpg






http://www.smc.edu/schedules/archives/profiles/2002/022/images/nic_harcourt.jpg



http://www.nytimes.com/2008/08/17/arts/television/17kaku.html?_r=1











http://blogs.pioneerlocal.com/entertainment/iraglass.jpg











Content in most areas is underperforming.

Historically, content creation and curation is for the richest of brands because of the time and money involved in doing it well.

Curation Station brings efficiency to the process of gathering, selecting, and sharing content.

http://starbucks.yahoo.com





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THANK YOU!

APPENDIX

INDEXING IS NOT ENOUGH

AGGREGATION FAILS

Major League Baseball

MIN+CLE+Twins+Indians=

Technology