magnes web life giving
DESCRIPTION
A presentation at the 2008 Western Museums Association Conference in Anchorage, AKTRANSCRIPT
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on-line strategy & performance
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magnes: a little museum doing big things
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magnes: geographically challenged and in the san francisco bay area -- one of america’s finest outdoor arenas -- saturated with cultural offerings
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on-line giving as part of a broader approach
collection access project launched in 2003
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EMAILDONATIONSON-LINE SOCIALIZINGON-LINE PROJECTS
connect with supporters through every avenue
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EMAIL2.7K HH weekly email blasts
services
list integration
format/contentnews-yclickable, users like interactioncommunity oriented
resource for all things“if you like magnes, you’ll like…”
always keep the preview pane in-mindthink about when you email
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DONATIONS
on-line giving tool installed in 2003
groundspring.org (Tides Foundation)
yes, big gifts come thru
trustees will use
important, necessary utility
credit card fees
integrated email solicitation tools
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Fiscal year Total Gifts % changeFY2007 $27,325 277%FY2006 $7,245 892%FY2005 $730
20 gifts received on one year-end email appeal in Dec. 2007
OF NOTE…
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you can talk about “social networking”
-- i’m talking about facebook
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ON-LINE SOCIALIZINGfacebook group
created by youngest in the office, recent UC Gradstarget, undergrad event achievedHillel intern
incentivize staff around reaching number of members goal
be sure ALL staff are involved -- consider corporate culture and encourage though don’t require participation and awareness
DO NOT think this is just about “the kids”
MAJOR donors now on facebook
there will be the NEXT next big thing, but embrace each and every new technology iteration
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ON-LINE PROJECTS
move museum to the web
all digital newsletter this fall
first on-line art works
Nomi Talisman META/DATAmatch programdonors “own”
Jonathon Keats’ The Atheonin partnership with University of Californiaalso physical installationalso cell phone component
collections go live in spring
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Focus on blogs, online postings and calendars
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Artist Resource Bay Area Kid Fun Bay Area Parent Bay Jews Berkeley Daily Plane t Berkeley Parents' Network Bureau of Jewish Ed ucation Contra Costa Tim es East Bay Daily News East Bay Express Facebo ok goCi tyKids.com Going .com Inside Bay Area Jewish Comm unity Federation of San Franc isco Jewish Comm unity Federation of the East Bay
KPFA 94.1 Lil a Guid e MetroGuide .co m OvaHere Media Oy Bay! Piedmontp ost.org PlanitJewish.com San Franc isco Arts Monthly San Franc isco Bay Guardia n San Franc isco Exami ner SF Bay Area Craigslist SF Gate / SF Chronicl e SF Statio n SF Weekly SFKids.org The Laug hing Squid--Squid List Upcomi ng Yelp!
SAMPLE: on-line calendars posted for magnes events