magic of mba

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We conducted a multi-city educational seminar series to promote IPE B-School & T.I.M.E coaching institute

TRANSCRIPT

Activity Brief

• Main Sponsors

– T.I.M.E (Management Coaching Centre)

– IPE (Hyderabad Based B-School)

• Done under The Education Times banner

Promotional Plan

• Pre-event announcements• 2 Print Ads in TOI Main Issue• Additional Hype Created through

– Radio spots in• Lucknow, Bhubaneshwar and Kolkata (In Eng & regional

lang.)

– Posters in colleges– Microsite: www.educationtimes.com/mba– Additional print ads in Kolkata, Lucknow,

Bhubaneswar, Mumbai (Mirror, Pluses)

• Post Event Coverage in Education Times

Pre-Event Announcements

• Announcements in Education Times

• Announcements in NBT, Delhi and Mumbai

• Listing in Maharashtra Times

• Listings in Citi Centric Publications

sample

Sample Ad

Micrositewww.educationtimes.com/magicmba

Senior VP, Reliance CommunicationsMr. Krishna DurbhaVashi

Ass.Professor (Operations and Quantitative Methods ), IPES.Satish KumarVashi

Centre Director, T.I.M.E.-MumbaiA.R.K.S. Srinivas, Vashi

Executive Vice President - HR, Kotak Mahindra Bank LtdMr. Subhro BhaduriVashi

Ass.Professor (Operations and Quantitative Methods ), IPES.Satish Kumar, Mumbai

Centre Director, T.I.M.E.-MumbaiA.R.K.S. Srinivas, Mumbai

Vice President, Director - Marketing & Strategy, ING Investment Management India Mr. Madanjit SinghMumbai

General Manager, Human Resources Management Group, ICICI Bank Ltd.Mr. T.K. SRIRANG Mumbai

Centre Director, T.I.M.E.-BhubaneshwarAlok AcharyaBhubaneshwar

Professor in Finance, IPEMr. Loknath Mishra,Bhubaneshwar

Zonal Sales Manager (East) - Microbanking, ICICI Bank Ltd.Mr. Kamlendra SrivastavaBhubaneshwar

Sr Manager (Finance),Steel Authority of India LtdMr. Sushanta BalaBhubaneshwar

CMD, MSTC Ltd.Mr. Malay Sengupta, Kolkata

Professor in Finance, IPEMr. Loknath Mishra,Kolkata

Centre Director-T.I.M.E.-KolkataMr.Rahul ReddyKolkata

Associate Director, KPMG Advisory Services Pvt. LtdMr. Anupam RayKolkata

CAT Course Co-ordinatorMr.Sai kumarHyderabad

Professor of Economics, I P EDr Nandita Sethi, Hyderabad

Director ASC Technologies Ltd.Dr. Ashok AgarwalHyderabad

Senior Director-Corporate HRKaushik RayHyderabad

Centre Director-T.I.M.E.-BangaloreAjay AroraBangalore

Professor in Economics,IPEDr.Trivikram Bangalore

CEO, Microland Global Tech Support BusinessSharad HedaBangalore

Program Director, WebSphere Solutions and Technology & India University Relations, IBM India / South AsiaMr. Amol MahmuniBangalore

DesignationName City Speakers

Snap shots of the event

Kolkata

Bhubaneswar

Bangalore

Delhi

Hyderabad

Mumbai

Venue Details & Timings

11am-2pmCoconut, Level 3, Raghuleela Mall, Opp Vashi Railway StationNavi Mumbai

4pm-7pm

Welingkar Institute of Management Development & ResearchL. Napoo Road,

Near Matunga (Central Rly.),Mumbai- 400 019.Mumbai

4pm-7pmSt Joseph Indian High school, John Vital Malya RoadBangalore

4pm-7pmHari Hara Kala Bhavan, Kamalanagar, Secunderabad Hyderabad

4pm-7pmSuchana Bhawan, Near AG squareBhubaneswar

4pm-7pmGD Birla Sabha Ghar, Baliganj Pahadi, Baliganl Post Office, Op p

Birla Mandir, 29 Ashutosh Chowdary Avenue, Kotkata - 19Kolkatta

11am-2pmCity Montessori School, Gomti NagarLucknow

4pm-7pmShri Satya Sai International Centre, Pragati Vihar, Lodhi Rd, New

Delhi 10003Delhi

Session TimingVenueCity

Typical Event Flow

Thank-you, felicitation to speakers and sign off18:35 - 18:45

Centre Director-T.I.M.E.-18:05 - 18:35

MC18:00 - 18:05

Professor from IPE17:30 - 18:00

MC 17:25 - 17:30

Speaker 2 – Industry Expert 16:55 - 17:25

MC16:50 - 16:55

Speaker 1 – Industry Expert16:20 - 16:50

MC welcomes speakers, students and introduces the programme 16:10 - 16:20

Registration of participants15:30 - 16:10

ActivityTime

AGENDA

Sample Post Event

Editorial Coverage

Lucknow

FP Education Times Hyderabad,

16th Feb, 2009

Kolkata

Thank-You!