magic of context
DESCRIPTION
How you see things differently depending on the context.TRANSCRIPT
Magic of Context
Jimmy Park
$200,000 $20,000
$2,000
Tata Nano is cheaperby 100 times
Innovation?
V-12 6.0L621hp
Night VisionFull Navigation
12 SpeakersHeated Memory Seat
Side Curtainetc.
V-4 1.8L148hp
Full Navigation6 Speakers
Auto WindowAir Conditioning
Heated Seatetc.
V-2 0.64LNo Navigation
No StereoNo Auto Window
No Air ConditioningOne Wiper
etc.
$200,000 $20,000
$2,000
Innovation? or
Value for the money?
You tell me
But then,How about this?
$1,000 $3,000
$2,000
$4,000
What about it?
India, Vietnam, Taipei… lots of scooters
Even at rainy night… unique skill is developed
But, the whole family draws on one scooter
How about pollution, dust, cold, and danger?
Knowing that,the funny thing is…
$2,000 $2,000
How about Now?
Innovation?
Magic of Context
Don’t start with Mercedes.Start with Honda or Yamaha instead.
You can see the real “Value” behind it.
