maggie jensen securian financial cindy haas ryder system mike trask bally technologies ibrey woodall...

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Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices with Bally Technologies, Ryder System, Inc. and Securian Financial Group February 28, 2012 Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire

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Page 1: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

CommunicatorsOnline Newsroom Practices

with

Bally Technologies,

Ryder System, Inc. and

Securian Financial Group

February 28, 2012

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Page 2: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

http://newsroom.ryder.com

Page 3: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

http://www.securiannews.com

Page 4: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

http://news.ballytech.com

Page 5: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Communicators Online Newsroom Practices Survey

http://www.bulldogreporter.com/2011-communicators-online-newsroom-practices-survey

Page 6: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

What best describes your role in public relations?

Page 7: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Does your organization currently have an online newsroom?

When do you foresee adding an online newsroom?

Page 8: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

What is the biggest challenge faced with an online newsroom?

Page 9: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

How many hours per week do you personally devote to managing your online newsroom?

How many staff members on your corporate communications team update content within your online newsroom?

Page 10: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

How often do you update your online newsroom?

Page 11: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Which audiences do you target with your online newsroom?

Page 12: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Which content types are accessible in your online newsroom?

Page 13: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Which content types are accessed most frequently?

Page 14: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Do press releases automatically post?

How many years of press release archives?

Page 15: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Which content types are password protected?

Page 16: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Which features are available in your online newsroom?

Page 17: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Does your online newsroom contain a dark site?

Page 18: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

How much traffic received per month?

Page 19: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

How much do you spend annually on your online newsroom?

Page 20: Maggie Jensen Securian Financial Cindy Haas Ryder System Mike Trask Bally Technologies Ibrey Woodall Business Wire Communicators Online Newsroom Practices

Maggie JensenSecurian Financial

Cindy HaasRyder System

Mike TraskBally Technologies

Ibrey WoodallBusiness Wire

Q&AIbrey WoodallVP Web Communications ServicesBusiness [email protected] ext. 248Twitter: IbreyWoodall

http://www.bulldogreporter.com/2011-communicators-online-newsroom-practices-survey

http://newsroom.ryder.com/

http://www.securiannews.com/

http://news.ballytech.com/