@ecommercene

Ecommerce North East

MagentoWooCommerce’s bigger, more mature brother?

@RichardCarter

What Magento is

A market leader

WooCommerce: 31.6%

Magento: 10.5%

2016: https://www.datanyze.com/market-share/e-commerce-platforms/

Ecommerce, from the ground up

Feature rich

Plenty of integrations…

Aimed at the mid – larger ecommerce market

What Magento is not

A blogging platform(…but you can integrate WordPress)

A silver bullet!

Who uses Magento?

Some large retailers…

…and smaller retailers, too

Magento’s features

Catalogue managementCategoriesProduct typesAdvanced pricing rulesTiered pricing - bulk discountsLayered navigation (product filters)Product reviews

CustomerAccountOrder historyAddress book managementDownloads

Cart and checkoutOne page checkoutShipping optionsPayment optionsTax ratesEU VAT validation

Promotion NewsletterUp-sells & cross-sellsCoupon codesCustomer groupsSales reporting

SEOXML sitemapsMetaAutomatic URL creation

More!MultisiteMultilingualMulticurrency

Magento Community vs Magento Enterprise

CommunityFree to useComprehensive

EnterpriseAnnual licenseFeatures++

Magento myths

1. Magento is slow

1. Magento is slowCaching + Server

2. Magento is for enterprise

2. Magento is for enterpriseSmaller businesses use it very successfully

3. Magento is hard

3. Magento is hardKnowledge & training

Is Magento for you?

✓ Serious about selling online✓ Comprehensive backend✓ Integrations for payment, accounting, and many more✓ Highly scalable

✘ Out of the box ecommerce✘ Software as a Service

Magento vs WooCommerce

A question of scale?

Questions?

@PeacockCarterhello@peacockcarter.com