[magento imagine 2011] 5 ways to supercharge your magento enterprise site

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5 Ways to Supercharge Your Magento Enterprise Ethan Giffin, CEO Groove Commerce February 2011

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5 Ways to Supercharge Your

Magento Enterprise

Ethan Giffin, CEOGroove Commerce

February 2011

Supercharge Your Magento Enterprise | Imagine 2011 2February 2011

ABOUT GROOVE COMMERCE

Our goal is to bridge the gap between marketing

and technology and deliver a user-friendly, high

converting product to each one of our clients.

Services include:

• eCommerce Website Design• Magento Development & Integration• Social Media Marketing• Pay Per Click (PPC) Management• Search Engine Optimization (SEO)• eCommerce Site Analysis• Conversion Consulting

2400 Boston Street, Suite 320, Baltimore, Maryland 21224

www.groovecommerce.com800.564.9826@GrooveCommerce

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FOCUS ON 3 FUNDAMENTAL METRICS…

Conversion Rate

Traffic

AOV

#1Don’t Forget the Soul!

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TELL YOUR STORY…

1. What’s Your History?

2. Write Good Content

3. Create Buyers Guides

4. Have an Opinion

5. Show Your Expertise

6. How are You Different from the Big Boys?

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SKIP THE SAMPLE THEME!

#2Tune Up your Search

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SEARCH CONVERTS 3-5X HIGHER!

1. AOV 24-50% Higher than Site Average

2. Most Retailers Never Look Under the Hood

3. Great PPC Landing Pages

Much Easier to Double Conversion Rate from Search

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6 OF TOP 10 TERMS “$0” REVENUE

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INTEGRATE WITH 3RD PARTY PROVIDERS

1. API vs Hosted

2. Commerce + Content

3. Synonyms

4. Result Boosting

5. Filters

6. Redirects

7. Autocomplete

8. Analytics

#3Fuel Your SEO

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February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12

CHECK YOUR PRODUCT DESCRIPTIONS

"The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"

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NO MORE DUPLICATE CONTENT

1. Unique Page Titles & Meta Tags

2. Define Your URL’s

3. Set Your Canonical Tags’s

4. Robots.txt

5. Google Sitemap (Don’t Forget the Cron)

6. Spider Your Site(Xenu or Integrity)

7. Look at Site Speed

#4Rev Up Your Engines…

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WHAT CAN SLOW PERFORMANCE DO?

1. Directly Affects Conversion Rate

2. Lowers Adwords Quality Score

3. Can Sink Your SEO

4. Limits Ability to Diagnose Errors

5. Check Your Site with Pingdom & YSlow

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THINGS THAT CAN HELP

1. Turn on Compression

2. Remove Unneeded Code & Files

3. CDN Hosting

4. Use Google jQuery Scripts

5. Full Page Caching

6. Track Server Errors & Performance (Watchdog)

7. Read, then re-read recent Whitepaper

#5Optimize Your Checkout

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TOP LINE REVENUE IN YOUR FUNNEL

1. The only place you can add top line revenue through optimization

2. Test elements such as button color and text

3. Test OneStepCheckOut versus Accordion

4. Setup your Funnel Visualization in GA by using Fooman Analytics Plus

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ONE PAGE…

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OR ACCORDION???

#6The Bonus Tip

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OneStepCheckout

Aheadworks iPhone Theme

Aitoc Watchdog

Mageworx SEO Enterprise

Fooman Google Analytics Plus

Whats in Your Toolbox?

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EXTENSIONS THAT WE DIG…

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ABOUT ETHAN GIFFIN

With over a decade of industry experience in eCommerce,

SEO and the dynamic technologies that drive them Ethan

Giffin founded Groove Commerce to be a boutique web

agency that provides enterprise class service for online

retailers.

This blend of industry and agency experience has made Ethan

a sought after speaker and panelist at top events including:

Internet Retailer, eTail, Search Engine Strategies (SES), SMX,

American Marketing Association PubCon and Ad:Tech.

Currently, as CEO Ethan is leading the charge to make

Groove Commerce the Mid-Atlantic’s premier Magento

partner.

Ethan E. GiffinCEO & Founder

[email protected]: @Opie

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