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PUTTING A NEW FACE ON MAGAZINE PUBLISHING

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did you know ?

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3.8 billion magazines were delivered to newsstands in

the US last year Source: “The Magazine Retail Sales Experience 2008” – Harrington

Associates, LLC

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62% of these were returned to the publisher

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that’s over

2.3B

wasted magazines

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placed end to end…

that’s enough magazines to circle the Earth 16 times

PHOTO © WARNER BROS. ENTERTAINMENT INC.

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what if…

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magazines only get printed when they are

purchased?

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Unique web service platform for self publishing

Jun '08: private alpha (by invitation)

Feb '09: public beta (US, Canada, UK)

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PRINT IS STILL RELEVANT

– People still love printed magazines

– Advertisers still love printed magazines

“There’s just something about holding a

magazine, or a book, or anything printed really, in your hands. There’s some

sort of magic that happens between print

and fingertips.”All Things Girl

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Traditional Workflow

MAGAZINE PRODUCTION & FULFILLMENT

Receive Unsold

Magazines

Discard Unwanted Magazines

Obtain Price Quote

SchedulePrint Run

Submit Digital Files

Approve Color Proofs

Receive Printed

MagazinesFind PSPs

Pay PSP

Ship to Bookstores

Find Bookstores

Get paid by Bookstores

Ship to Subscribers

Find Subscribers

Get paid by Subscribers

Several Months!

High startup costs, high risk

Long print runs –> storage & waste

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MagCloud Workflow

MAGAZINE PRODUCTION & FULFILLMENT

Upload PDFPreview PDF

on screenOrder Proof(optional)

Publish Magazine

Get paid by MagCloud!

Several Minutes!

Zero cost to publish a magazine (just upload a

PDF file)

Magazines are printed on demand –> Zero

waste

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Ford Model T assembly line, 1913

STREAMLINING PRODUCTION

“Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford

Photo Source: Detroit Public Library

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MagCloud production line, 2009

STREAMLINING PRODUCTION

“Any customer can publish any type of magazine he wants so long as it’s 8.5"x11” – MagCloud

Photo Source: Negaunee Public Library

Photo Source: Negaunee Public Library

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THE LONG TAIL

Oct '04: Chris Anderson introduces term in Wired

article Refers to the large volume of niche products

available

“What's really amazing about the Long Tail is the sheer size of it. Combine

enough nonhits on the Long Tail and you've got a market bigger than the

hits.”

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who ispublishin

g ?

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Early Adopters: Artists & Photographers

WHO IS PUBLISHING?

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Religious Groups

WHO IS PUBLISHING?

Special Interest Groups

Schools

Non-profit Organizations

Programmers

Political Groups

Businesses

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how is itbeing used ?

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Special Editions

Back Issues

HOW IS IT BEING USED?

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Oct ‘09: MagCloud teamed up with Wikia to provide free plugin for creating custom magazines using their favorite articles

Mashup Example: wikia

HOW IS IT BEING USED?

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Sept 23, 2009 - the biggest dust storm in 70 years blew through Australia

CASE STUDY – STRANGE LIGHT

The magazine has received international acclaim from media outlets including TIME and SmartCompany and has become a social media phenomenon.

1.5 days

1 magazine

40 pages

54 photographs

34 photographers

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Jan 12, 2010 – 7.0 earthquake hits Haiti

CASE STUDY – ONE RESPE

Jan 15, 2010 – magazine published on MagCloud

All proceeds go to the American Red Cross International Response Fund for Haiti relief

http://www.magcloud.com/browse/Issue/57597

Photographs by:

Chet Gordon

Kari Hartmann

Mary Ellen Mark

Peter Pereira

Lindsay Stark

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WORD IS GETTING AROUND…• A Photographic Benefit for Haiti | MagCloud - George Dearing dot com

via magcloud.com. "All proceeds go to the American Red Cross International Response Fund for Haiti relief." Loading mentions Retweet. Posted January 18, 2010. Got an account with one of these? Login here, or just enter your comment ...

George Dearing dot com - http://georgedearing.com/

• thinking about it: Magazine Onè Respe | MagCloudBy stephen mallon photographs Magazine Onè Respe | MagCloud · Haiti Earthquake - 12 January 2010 · Brace for Impact, The Salvage of flight 1549 One y... Resource magazine and Milk Gallery presents a LOT ... ► 2009 (62). ► December (1). Art Basil and VERGE! ...

thinking about it - http://stephenmallonphoto.blogspot.com/

• Photographers Launch Fundraising Magazine to Aid Haiti Quake VictimsBy editor SAN FRANCISCO, Jan 15 -- Professional photographers are offering a special edition fundraising magazine through the Magcloud print-on-demand service to benefit victims of the recent earthquake in Haiti. The magazine features work from ...

PR News Aggregation - http://aggregator.in/

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WORD IS GETTING AROUND…

• MOO.com | Help Haiti. (It's not hard)By Denise It was designed by Derek Powazek of Magcloud and it's already available to preview and purchase at http://magcloud.com/browse/Magazine/57585. Looking through the magazine at the images showing the daily lives of those living in Haiti ...

MOO - http://www.moo.com/blog/

• Photographers Organize Fundraising Mag for Haiti Quake Aid - Grids ...A group of photographers have created a fundraising magazine through Magcloud to help generate aid for Haiti earthquake victims. Organized by San Francisco photojournalist Lane Hartwell, the magazine, titled One Respe, is a collection ...

Grids - http://www.spd.org/

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thank you!

For more information

Mark Giordono: giordono@hp.com