magazine production case study - coaching edge
DESCRIPTION
Find out how Coachwise designed and produced the UK's leading coaching magazine - Coaching Edge for sports coach UK. For more case studies see www.coachwise.ltd.uk/case-studiesTRANSCRIPT
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Coachwise Case Study:
Coaching Edge
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The JobCoaching Edge is the officialsubscription magazine of sportscoach UK and the only UKmagazine dedicated to sportscoaching. It is an authoritativequarterly magazine for UKcoaches and performers,covering topics from grass-roots to elite level. Coachwisewas tasked with revitalising themagazine in order to reflect theexcitement and emotive natureof sport.
sports coach UKClient:
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The SolutionCoachwise set up, and workedwith, an editorial board thatincluded key staff from sportscoach UK to explore the readershipprofile for the magazine, anddevelop various bespoke designsfor final selection. A number ofnational governing bodies of sportwere also consulted in order tounderstand what their coacheswould find useful and practical.
sports coach UKClient:
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The SolutionCoachwise commissioned expertsports journalists to produceengaging copy to complementthe visuals, giving the client ahigh-quality product. Working inconjunction with the editorialboard, Coachwise aimed themagazine’s contentpredominately at Level 1 andLevel 2 coaches and developedan authoritative, yet warm,editorial style to meet their needs.
sports coach UKClient:
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The SolutionThe magazine’s designincorporates easy reference pull-out boxes, summarising keypoints in each article andproviding expert opinion. Furtherreading and continuous personaldevelopment opportunities arealso highlighted throughout.
sports coach UKClient:
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AdvertisingIn order to attract potentialadvertisers, Coachwise alsodeveloped a professional mediapack that contains informationpertinent to advertisers, such asthe philosophy of the magazineand an overview of thereadership, includingdemographic data andcirculation numbers.
sports coach UKClient:
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The ResultsThe new-look Coaching Edgehas been well received byexisting subscribers and keypartners. According to researchconducted on behalf of sportscoach UK, Coaching Edge nowhas a high level of awarenessamong sports coach UKmembers and partnerorganisations (86% and 87% respectively).
Circulation has increased toover 6000, with Scottish RugbyUnion, Sport Northern Ireland,the Rugby Football Union,British Cycling and EnglishTable Tennis Association takingbulk subscriptions, accountingfor 2700 copies.
sports coach UKClient:
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The ResultsPromotional editions of themagazine are available online,using ‘turning pages’technology, while engagementwith sports coach UK’smembers has also increased bymaking articles accessible viaits e-newsletter.
sports coach UKClient:
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David Haye interview
1 Example
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ExampleCarlo Ancelottiinterview
2
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ExampleCoaching analysis
3