Fashion MagazineInitial Research

By Gilly Genge

Vogue Men• Vogue was originally a fashion magazine aimed at

the female audience however, it has since been expanded into a brand of products including; Vogue Men, Vogue living and Teen Vogue.

• In 2005, Conde Nast launched Men’s Vogue alongside announcing plans for an American version of Vogue Living to launch in late fall of 2006.

• However, Men’s Vogue ceased publication in October 2008 and is now only a twice-yearly extract in Vogue (the main magazine).

• Just like the original Vogue, Men’s Vogue was known for its sleek and sophisticated style and featured a wide range of articles from A-list men to tailored suits and designer watches.

• The logo at the top of the page is the same colours as the insert of their website, showing the synergy between the two. Both the magazine and the website use the same typography, font and colours. The sleek style is carried out between the two.

• The website for their magazine is very similar to reading a magazine in the sense that you can just slide a page over. Their website is actually called ‘Men’s Vogue Jotter’. It is like a notebook with different sections.

This is their subscription section – it has an image of their magazine with a well recognised male celebrity on the cover which immediately catches your eye. This is locates on their homepage which is simple yet sleek and sophisticated and just what you expect if you read their magazine.

GQ Magazine

GQ (originally named Gentlemen’s Quarterly) is a monthly men’s magazine that focuses on fashion, style, and culture for men. It looks at these through articles on food, movies, sex, fitness, travel, music, sports, books and technology. It is very much like Men’s Vogue (before it was ended) and is known as the male equivalent of Vogue.

In appearance it does look very similar to the old covers of Men’s Vogue. Using well-known male celebrities on the front cover, dressed in suits looking business like, targeting the business men audience.However, not all of GQ’s covers are of men in suits they also use some very promiscuous shots of female celebrities half clothed. (and male)One thing that is noticeable is that the cover uses more intimate photography which allows the models personality to seep through.

GQ have also branched out and produced their own online magazine page. Instantly you see the synergy between both the magazine and the website, using the same fonts and sleek style layout you can see they are related to one another. Their magazine gives you the same information and stories as the magazine does but it allows you to subscribe for monthly issues online which can be easier than doing it via the post. It also makes turning pages easier as you just have to scroll down.

Men’s Health

Men’s Health magazine focuses on nutrition, exercise, fashion and sex. The magazine covers a large area of life issues and advices men on what to eat and how to exercise in order to look like the celebrity men on the front covers.Published by Rodale Inc. in Emmaus, Pennsylvania, United Sates, is the world’s largest men’s magazine brand, with 44 editions around the world.

Men’s Health differs from the previous two magazines in that it has a broader range of stories and covers a wider range of subjects which is likely to attract a larger audience. With the bold red heading and the half clothed men with their muscles out (men want to look like this too!!) the magazine is instantly an eye catcher. The variety of fonts and coverlines get people interested in wanting to read more.

Men’s Health magazine also have an online website set up.Just like the other online magazines both the website and the paper back magazine use the same style, fonts and colour scheme. However, the online magazine is not actually the full magazine each month it is just supplements of articles from within the magazine. The websites main use is for subscribing to the actual magazine, through this you can receive a subscription discount.

Esquire

Esquire magazine is a men’s magazine that was founded in 1932 by editor Arnold Gingrich and David A. Smart. It appeared for the first time in October 1933 and has since become one the leading men’s magazines.In January 2009 Esquire launched a new blog — the Daily Endorsement Blog. Each morning the editors of the magazine recommend one thing for readers’ immediate enjoyment.The magazine is also now available in both the US and the UK. It covers a range of stories from sexiest women and the latest men’s style, to news and politics.The magazine’s style has been the same from day one. Sleek and stylish but not too in your face. Featuring both male and female celebrities as the front page model. The women tend to be rather racy wearing very little (if any) clothing, whereas the men tend to be stylish dressed in suits with a bad boy kind of pose.

Esquire magazine also have their own website available which means you can catch up on styles and women if you miss an issue.Just like the other 3 magazines Esquire’s website and magazine have a sense of synergy between the two. Meaning the style, font and image style are all the same. All of which are smart, sophisticated and fairly simple. The fashion pages feature well dressed men and show you where to shop and what to buy.