magazine goodlife 2013

10

Upload: vena-hodnik

Post on 17-Mar-2016

223 views

Category:

Documents


1 download

DESCRIPTION

Magazine Goodlife in 2013.

TRANSCRIPT

Page 1: Magazine Goodlife 2013
Page 2: Magazine Goodlife 2013

2

WHAT IS GOODLIFE MAGAZINE?Goodlife is a premium and the largest Slovenian lifestyle magazine, painting a quarterly seasonal vision of what it means to enjoy a good, happy and fulfilled life.

On lavishing pages and a large format, it is repositioning itself as the market leader by com-bining detailed illustration with high-quality photography.

Its creators are the best in their fields, offering new perspectives on good living, arts, fashion, interiors, design, beauty, food, technology and travel. From portraying incredible personas both in journalistic and artistic terms, allowing them to publish their portfolios, taking them to breakfast or putting them in the centre of attention in a special section called »L«, the magazine empowers the belief that what makes life enjoyable are the people in it.

D

D

L , Z

D

L , P

D

L , J

Page 3: Magazine Goodlife 2013

3

WHAT IS GOODLIFE’S REACH?Goodlife Magazine has the benefit of being accessible to a large part of the relevant Slove-nian population due to it being a quarterly luxury lifestyle supplement to Delo, the nation’s central daily newspaper, which averages a 42.000 print run and is also available online.

WHO ARE GOODLIFE’S READERS?Delo has been a market leader for over 50 years, setting the bar for credible and inf luential journalism in Slovenia. Goodlife’s readership overview therefore overlaps with Delo’s:

� Over a half of the readership is highly educated and falls within AB1 social groups � Over a quarter of the readers enjoy high disposable incomes � Over a half of our readers are 25 - 55 years old � Delo reaches 22 per cent of the management sector � Delo’s readers are exceptionally loyal to their tried and tested publishing brand � Delo - and with it Goodlife - satisfy even the most demanding of readers

Page 4: Magazine Goodlife 2013

4

WHAT ARE TECHNICAL INFORMATION?

� Quarterly magazine � Supplemented to Delo newspaper � 35.000 - 42.000 print run and online editions � 48 - 54 full colour pages � LWC 70g paper � 270 x 350 mm page format � Distributed by Delo and Goodlife partners

WHEN ARE THE PUBLICATION DATES IN 2013?

� 28th of March � 13th of June � 26th of September � 5th of December

Page 5: Magazine Goodlife 2013

5

WHEN ARE THE DEADLINES? � The booking has to come in 20 days before the magazine is published � Ads have to be handed in 12 days before the publication date � If you would like us to help you turn content into advertising, all relevant materials

have to come in 15 days in advance.

WHAT ARE THE CONTACTS? � Mateja Janezic,

Managing DirectorPhone: +386 (0)31 34 04 43Email: [email protected]

� Vesna Hodnik, Managing EditorPhone: +386 (0)30 32 42 52Email: [email protected]

Page 6: Magazine Goodlife 2013

6

WHAT IS THE CONTENT?

NASLOVNICA – COVER

Illustration for the cover is always done by one of young Slovenian designer in collaboration with the stories of content.

PLATNO – CANVAS

We are sharing the stories about amazing art and cultural projects or painting lives of extraordinary artist.

KO!ARICA – SHOPPING BASKET

Carefully picked selection of product placement inserted in seasonal story.

!KARJE – SCISSORS

This is the main article about fashion. We bring you fashion from different point of view.

ZAJTRK – BREAKFAST

We are talking to interesting people from different businesses about things that really matter in life.

PORTRET – PORTRAIT

Portrait of well know person, being successful in his/her field. Authors Patricija Mali!ev, writer and Bla" Porenta, illustrator, are portraying his/her story through words and paintings.

Page 7: Magazine Goodlife 2013

7

SALON – BEAUTY SALON

Carefully picked selection of beauty products in seasonal story.

ULOV – CATCH OF EVENTS

We are catching the most important events in Slovenia and around the world.

DUEL – DUEL

We are meeting two very interesting people from opposite, usually business, grounds, to talk with each other. Journalist is merely a recorder of the conversation.

NA NO" – KNIFE AND FORK

Culinary stories come directly from the chef. We are looking for the best in food world to talk about special ingredient and give away one very special recipe.

BLISKAVICA – FLASH

When pictures, photos and paintings tell their story and the story of the author.

METULJ#EK – BOW TIE

Mitja Mer#ol was one of the best commentators and journalist, and also editor in chief for seven years for newspaper Delo. Now in his retirement days he is looking back on some of the most interesting stories of his life.

Page 8: Magazine Goodlife 2013

8

NOSIM – I’M WEARING

Slovenian blogger is capturing street fashion..

ZDRAVO – HEALTHY BASKET

Carefully picked selection of healthy ecological products in seasonal story.

IGRA#E – GADGETS

Gregor $ket is well known Delo journalist and he is always on the lookout for new and advanced gadgets that make our life fun.

APLIKACIJE – APPS

Gregor $ket finds what’s new in digital life. Grongl Mrangl is taking his app meals with iFork.

POBEG – GETAWAY

At the end of the day it is so good to dream about dreamy destination and vacation. With our suggestions maybe dreams can come true.

DOBRO MESTO – MY BEST CITY

Celebrities talk about their favorite cities and give tips what to see and experience.

Page 9: Magazine Goodlife 2013

9

PRICE LIST

PRICE FORMAT

INNER FRONT PAGE % 2.900,00 270x350mm (+ 5 mm porezava)DOUBLE-PAGE AD % 4.500,00 540x350mm (+ 5 mm porezava)SHEET 2 % 3.300,00 270x350mm (+ 5 mm porezava)SHEET 3 % 3.100,00 270x350mm (+ 5 mm porezava)SHEET 4 % 3.800,00 270x350mm (+ 5 mm porezava)

PRODUCT PLACEMENT IN KOSARICA OR IGRACE

% 500,00 1/6 - 1/2 pages

ADDITIONAL ADVERTORIAL CONTENT

INNER FRONT PAGE % 9.280,00 270x350mm (+ 5 mm porezava)DOUBLE-PAGE AD % 14.400,00 540x350mm (+ 5 mm porezava)SHEET 2 % 10.560,00 270x350mm (+ 5 mm porezava)SHEET 3 % 9.920,00 270x350mm (+ 5 mm porezava)SHEET 4 % 12.160,00 270x350mm (+ 5 mm porezava)

YEARLY PACKAGE (4+1 P.)

Page 10: Magazine Goodlife 2013

WWW.GOODLIFE.SI