Red: energy, strength, passion, desire, love, power,

determination, danger and rebellious vibe. Red can be

associated with anger, but also with importance. Black: power,

elegance, sophistication and formality. Blue: depth, stability, trust,

loyalty, wisdom, confidence, stability, strong, tranquillity,

calmness, intelligence and faith. Yellow: joy, happiness, intellect,

energy, attention, honour, loyalty, light hearted childish colour

and freshness. Green: growth, harmony, freshness, stability and

endurance.

The neutral white, black and grey tones convey tradition,

formality, professionalism and a minimalist style, a sense of

sophistication, mystery and solitude whilst they can also connote

depression and mourning. The red tones inject a touch of colour

and energy onto the page. It also accentuates importance of the

information and is used to capture the attention of the reader.

The blue tones on the other hand are relaxing and calming. They

also connote strength reliability and tradition.

The magazine house style of red, white and black is clearly

evident on page one of the contents page but is also joined by a

bright yellow, blue, green.

Two images adorn this double page spread, taking up the top half of both pages. The first much larger image takes up the whole of the first page, even

venturing slightly onto the second page.

The white box/banner layered on the top left corner of the main image containing the article heading The Hitmakers Stargate, anchors the image but is not

very prominent and doesnt really grab your attention, connoting that the image and main text is the important feature. The images contain some text which can

be seen in the bottom right corner, has white typography which describes a little bit about the artist in the picture and linking her to the text. The second image

shows the audience two of the men behind the artists success. Again there is some text in the top left corner providing some background information about the

individuals. However, positioned directly below this image is a table with the heading 5 Other Hit-Making Teams in a black bold font and the table headings

use a red font which contrasts with the white background. It underlined by a thick black banner, emphasising this is important information.

The images appear dark, only brightened up by the more colourful and flamboyantly dressed Rihanna positioned centrally in the image at the top of the first

page. The article begins with a very large, bold exaggerated drop cap letter N, layering the image and almost reaching the bottom of page and instantly

capturing the readers attention denoting where they should begin. This technique has also been used for the G at the beginning of the last paragraph on the

first page but in a less exaggerated way. The article utilises twin column structure on each page with a thin gutter running between them to display / layout text

and this helps to ensure it appears organised, professional and easy to read, perhaps connoting the magazines fun side and youthful audience. The

typography used is bold, sans-serif font, which is also used by the body of text but in a much smaller font.

The layout has a far better formal structure to it and the text is positioned under the main images. The picture text to text ratio connotes that the article text and

image are of equal importance. A pull quote has been strategically placed centrally between the two paragraphs on the second page and is boarded top and

bottom by a thick black board grabbing the readers attention and connoting it is important. The typography is a mixture of bold black and red font. The red

signifying the name of person quoted. The use of the pull quote We were in a New York studio for a week, sitting there with our beats, and no one came this

links well to the image above it but reveals very little. There is an injection of colour added to the page via thick blue boarder that graduates to a yellow colour

which runs along the bottom of the two pages and half way up the right hand side of the second page. This appears to frame the text and could connote the

transformation / journey being discussed in the article.

Mixture of formal and informal language is used to target its

audience. The mode of address is direct through the

endorsement of the celebrities in the images and this attracts

the reader.

The use of the pull quote We were in a New York studio for

a week, sitting there with our beats, and no one came this

links well to the image above it but reveals very little.

However it manages to engage the reader through the use of

trigger words, encouraging them to read on. This is a ploy to

accentuate importance of the information and hook to draw

the reader in by creating intrigue, curiosity and confusion, to

tease the reader and leave them wanting more.

The numbers of words used to address the reader are kept to

a minimum, whilst those that are used get straight to the

point, Hitmakers Stargate and 5 Other Hit-Making Teams.

Descriptive and vital information has been layered onto the

images to anchor them so that the audience can understand

their significance.

The imagery is captivating and ensures the audience feel

engaged, interested and creates greater appeal. However, I do

feel it lacks some of the attraction of the cover and contents

pages because of lack of bright colours. It does illustrate the

diverse nature of the magazine and its readers. There is clear

column structure on each page with a thin gutter running between

each and this helps to ensure it appears organised, professional

and easy to read.

The use of the bold, exaggerated drop caps helps to grab your

attention and link the text to the flamboyant Rihanna in the image.

Whilst the clever placement of the pull quote ensures it is eye-

catching and that the reader is drawn in. This is also connoted by

the formal, minimalist layout, column structure, which ensures the

text appears organised, professional and easy to read.

The colours and use of typography make the text easy to read,

whilst the layout is conventional of this brand and traditional

which appeals to the target group. As with the cover and contents

pages, it does not seek to address the young reader due to the

lack of colour and the nature of the features. I would also suggest

that the cover fails to address readers who prefer the niche music

scene and an older genre of music like rock n roll. Its target

audience would age 16-30, with an interest in mainstream music,

colour themes, cover lines and main image. It for this reason will

appeal equally to both genders.

Both images appear dark, only brightened up by the more colourful and flamboyantly dressed Rihanna positioned centrally in the main image at the top of the first page. The image

includes what appears to be a backing singer but this area is much darker ensuring the reader focuses on Rihanna, as the important feature. However, she is not the focus of the

article but rather an example of the Hit-making team shown in the secondary image success stories.

This conforms to uses and gratifications theory by which the target audience idolises her which reflects the magazines values as they have used a celebrity endorsement to help

promote the magazine and imply what they include in their issue regularly to the reader. The image suggests certain theatrical attitudes like rebellion, individuality, freedom, goals

and aspirations.

The secondary image is actually the focus of the article and this show the reader two of the men behind Rihannas success. They appear to be in a recording studio connoting their

actual role in the stars success.

The main image is of the artist Rihanna standing on stage during a performance. She is holding a microphone, looking away from the camera. She appears to be very engaged in her

performance and her pose appears to be mid dance. This connotes an energy and passion for the reader. Rihanna has a somewhat theatrical appearance which will be instantly

recognisable by her fans and those interested in mainstream music. Rihannas hair is cropped and bright red/orange in colour possibly connoting individuality, a fiery, emotional

personality and energetic style of music. Make up- she definitely appears to be wearing make-up but it is very difficult to see to what degree and therefore gives very little away.

In the second image, two men appear to be sitting in a recording studio. They are both addressing the camera / audience, although the man on the right appears to have turned away

from his computer is gesturing towards the reader as if he was trying to communicate with them. Their facial expressions connotes that they are serious about their work, strong

characters, whilst the symbolism of the setting suggests that they are creative. You could also say that the gentleman on the left has a somewhat annoyed look about him as though his

important work has been interrupted by the photographer, connoting that he feels his work is important. They both appear to be dressed quite casually, one wearing a black hooded top

and the other a white fleece top, Connoting the relaxed and comfortable environment in which they work or that they dont have anything to prove. As a consequence their appearance

seems quite serious, moody, dull and just not that interesting, they fail to stand out. Neither man appears to have very much in the way of hair nor do they seem to be wearing any make-

up.

The use of the pull quote We were in a New York studio for a week, sitting there with our beats, and no one came this links well to the image

above it but reveals very little. However it manages to engage the reader through the use of trigger words, encouraging them to read on.

The numbers of words used to the addressing the reader is kept to a minimum, whilst those that are used get straight to the point. Buzz words

such as Hitmakers Stargate and 5 Other Hit-Making Teams, have been used to capture the attention of the reader.

Descriptive and vital information has been layered onto the images to anchor them so that the audience can understand their significance.