M A RY M O R G A N

MAGAZINE ADVERT EVALUATION

The title of the album and also other important information is placed In the middle of the advert so that the audiences eyes are immediately drawn here.

The image of the tower black in the background has been used to represent his old life, before he became famous.

Includes names of other artists, appeals to the fans of those artists also.

The name od the CD and release date have been printed in white over the black background to make them stand out to us more.

Not a lot of information is given, therefore the audience can read it easily and quickly, meaning they are more likely to read it.

The cross necklace on his trousers symbolizes religion, maybe links with his songs.

The main image filling the page reinforces to the audience the fact that she is a solo artist.

The running theme is gold throughout the advert, could symbolize money, wealth or power.

She is wearing black lipstick, eye make up and nails, also her hair is black and her top, also another colour theme, black and gold is a common colours that are out together.

Popular songs are used, so this appeals to people who are not huge fans of jessie j but may buy the album just to listen to these songs.

The website is given, means that the fans can access this to learn more about the album and more about Jessie J herself.

The image she has used is the same image she has used on the cover on her album, this means that customers know what to look out for.

She has used an image of her on her own, again to reinforce that she is a solo artist. She is looking straight into the camera, possibly to make a connection t the audience or with her fans.

The colour of the sky, blue, links with the colour of the name of the album and the writing underneath, this is aesthetically pleasing to the audience.

Release date of album is included, in a very similar place to the other magazine adverts, so fans know where to look.

Her name has been put in white to stand out on the blue background, making this the main focus of the advert.

Lana Del Ray is considered to make alternative music, so the setting could be considered alternative too, outside a house, in a rural area.

This image matches the image on her album front cover, this means fans know what to look for when they are looking for her album.

The lungs being on the outside of her body links to the name of the album, which is purposefully placed underneath the lungs.

She is looking away from the camera in the image, not following the contemporary images of looking into the camera on other adverts, makes it stand out, so people will be more interested.

There is no ‘coming out now’ but just the date, however people will know what this means.

The ‘Florence and the machine’ writing is in a completely different font than the rest of the writing, giving this more emphasis, so people notice the name of the band first so that people become more familiar with their name, making them more popular