maersk company
TRANSCRIPT
Company profileThe A.P. Moller - Maersk Group is a worldwide conglomerate with
core focus on shipping and oil & gas. We employ approximately
121,000 people, operate in 130 countries and are headquartered in
Copenhagen,Denmark.
The world’s largest container shipping company and a customer-focused
leader in reliable, eco-effi cient transport. Reliability is a top priority for
Maersk Line.
A.P. Møller - Mærsk A/S was established in the
Danish town of Svendborg in 1904, when 28-
year-old Mr Arnold Peter Møller together with
his father, Captain Peter Mærsk Møller, bought
a second-hand steamer of 2,200 tons dead
weight.
A.P. Møller
• Founded in 1904
• Global headquarters in Capenhagen Denmark
• 121,000 employees
• Offices in around 130 countries
• Operates more than 550 container vessels
• Ranked at 107 in Forbes Magazine’s ‘Fortune 500’ survey in 2009 (151 in 2008)
A.P.Moller
1994:
Maersk Oil commenced oil production in Qatar
1928:
The first tanker vessel was added to the Maersk fleet
1977:
Mercantile now Maersk Logistics established
2005:
Oil and gas interests of Kerr-McGee UK acquired
1999:
Safmarine Container Lines (SCL) acquired
2005:
P&O Nedlloyd acquired
1904:
Company established with a general cargo ship
1928:
First liner service between US and Asia
1962:
Oil exploration and production activities initiated
1964:
Dansk Supermarked (retail business) established
1999:
Sea-Land acquired
1972:
Maersk Oil first oil in the North Sea
1975:
First containerised vessels
1972:
Maersk Contractors established
1959:
Opening of the new shipyard at Lindø
1967:
Maersk Supply Service established
A.P. Moller - Maersk Group milestones
• MissionWhy we exist
"We contribute to global energy supply by delivering safe and reliable floating production services"
• VisionWhat we want to be
"Best in class"
The Mission And Vision
Maersk Line (ML)
Maersk Line is one of the leading liner shipping companies in the world, serving customers all over the globe.
Maersk Line Fleet: Comprises more than 550 vessels
Located in: More than 125 countries
Employees about 120000 globally
About 325 offices globally
Maersk Line Regional Setup
North America Region
Latin America Region
North Europe Region
Mediterranean Region
West Central Asia Region
Africa Region
Asia Pacific Region
North Asia Region (NAS)
• 8 Regions
• 54 Country Clusters
• Offices in over 125 countries
Sales
Booking
Trucking Loading Shipping Discharge
Delivery
Consignee
Our Shipping Activities
Maersk’s Strategy
Three Fundamental Challenges to Differentiate Itself From the Industry:
Unreliability
Complexity (Hard To Do Business)
Environmental Impact
BUSINESS STRATEGY OF MAERSK LINE
Types Of Basic ContainersBasic Containers
20' Dry Ocean Frt.
40' Dry Ocean Frt.
40' Collapsible Flat Rack
20' Open Top
40' Open Top
45' High Cube
20' Reefer
40' Reefer
40' High Cube Reefer
20' Flat Rack
40' Flat Rack
20' Tank
Volume growth market container service
Year Market share(ML)
2001 2
2002 2.7
2003 3.5
2004 4
2005 4.2
2006 4.8
2007 5.5
2008 5.6
2009 6
2010 6.5
2011 7.5
2012 7.7
Triple-E Vessels Advantages / Disadvantages
Designed To Run At Slower Speeds
59% Lower Unit Cost & 50% Lower CO2 Emissions / Container Than Industry Average
“Cradle-to-Cradle Passport” End of Life Decommissioning
So Large Only Select Ports Can Handle
Risk of Industry Overcapacity if Everyone Orders Bigger Ships (Competitors Are Ordering Bigger Ships)
More Action Taken
Existing Vessels:
$10Mea. Waste-heat Recovery Systems For Many Vessels
New Hull Coatings
Environment Certified Shipyards to Scrap Ships … Increased Cost $20M on 10 Vessels.
New Fuels … Biofuels
Selling Sustainability
Maersk Wanted To Be Industry Leader In Providing Transparency and Environmental Information To Customers
Provided Monthly Customer Scorecards
Educate Customers On Environmental Impacts Of Transportation Industry
Customer’s Reaction Was Environmental Concerns Are Good, But Price Is Most Important
who will be the consumer/ users/ and
buyer of your products? List of consumer/ users/ and buyer
Retail industry
Food industry
Commodity
Dry cargo
Break bulk cargo
Others cargo
Promotion of the product
Advertisement trough Newspaper.
Sponsorship
Conclusion
Soren Skou, CEO Maersk Line:
Concerned Sustainability Approach Not Working With Customers
Concerned It Would Not Allow Differentiation Between Maersk and Competitors
CMA CGM, Hapag-Lloyd had CO2 Calculators To Measure Carbon Footprint Of A Shipments Journey
APL Named Sustainable Shipping Operatorfrom 2010
Thank You