madrona solutions revolutionizing reunion management

Madrona SolutionsMadrona Solutions

RevolutionizingRevolutionizing

Reunion ManagementReunion Management


The Problem:The Problem:

Complex reunion needsComplex reunion needs

requirerequire custom solutions.custom solutions.


The Problem:The Problem:

Custom solutions take Custom solutions take

too much time and money too much time and money

to build and maintain.to build and maintain.


Unique SolutionUnique Solution

- custom system flexibility- custom system flexibility

- standardized service offeringstandardized service offering

- predictable cost of ownershippredictable cost of ownership


ASP Event ManagementASP Event Management

- leverage the Internetleverage the Internet

- save timesave time

- automate tasksautomate tasks

- outsource maintenanceoutsource maintenance


Platform ValidationPlatform Validation

- AYA ’00 and ’01 reunions- AYA ’00 and ’01 reunions

- sales at business-oriented ASPs- sales at business-oriented ASPs


% Online Registrations By Class (2001)% Online Registrations By Class (2001)

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

1930 1940 1950 1960 1970 1980 1990 2000

Class Year

% O

nlin

e 41% Average

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

1930 1940 1950 1960 1970 1980 1990 2000

Class Year

% O

nlin

e 41% Average


Madrona’s Competitive AdvantageMadrona’s Competitive Advantage

- completely customizable completely customizable

- advanced planningadvanced planning

- innovative solutionsinnovative solutions


Incremental ReportingIncremental Reporting

- proprietary technologyproprietary technology

- eliminates report redundancyeliminates report redundancy

- improves communication improves communication with outside providerswith outside providers


Business Event ManagementBusiness Event Management

- standard events/meetingsstandard events/meetings

- short planning timeframesshort planning timeframes

- no integration with other no integration with other affinity servicesaffinity services



- intricate multi-day eventsintricate multi-day events

- unique reporting needsunique reporting needs

- improved by integrating improved by integrating other affinity servicesother affinity services


Publishing Concepts?Publishing Concepts?

- developing an offeringdeveloping an offering

- not a proven system not a proven system

- very disruptive innovationvery disruptive innovation


Madrona’s SystemMadrona’s System

- proven, 3proven, 3rdrd generation generation

- advanced queries & reporting advanced queries & reporting

- online registration is a online registration is a continuous innovationcontinuous innovation


PCI’s System: A Bridge Too FarPCI’s System: A Bridge Too Far

- no gradual upgrade pathno gradual upgrade path

- 11stst version inadequate for version inadequate for complete reunion managementcomplete reunion management


Madrona’s Upgrade PathMadrona’s Upgrade Path

- online registration without online registration without disruptiondisruption

- one-click upgrade one-click upgrade at any timeat any time


Business ModelBusiness Model

- annual subscription serviceannual subscription service

$495/month for Registration$495/month for Registration

$995/month for Resource Planning$995/month for Resource Planning

- custom report programming- custom report programming


Great OpportunityGreat Opportunity

- defensible nichedefensible niche

- multimillion $ annual marketmultimillion $ annual market

- reoccurring revenuereoccurring revenue

- lever for other affinity services- lever for other affinity services


Small Window of OpportunitySmall Window of Opportunity

- too late to build too late to build de novode novo

-‘‘02-‘03 will determine reunion 02-‘03 will determine reunion management market leadermanagement market leader

- niche market leadership is criticalniche market leadership is critical


Harris-Madrona PartnershipHarris-Madrona Partnership

- established direct-sales force for established direct-sales force for Madrona’s servicesMadrona’s services

- lever for Harris’s existing online lever for Harris’s existing online services services


Harris-Madrona PartnershipHarris-Madrona Partnership

- structured as an acquisitionstructured as an acquisition

- Eric would join Harris’s teamEric would join Harris’s team

- Harris-branded version in Jan 02Harris-branded version in Jan 02


Registration

Resource Planning

0

20

40

60

80

100

120

2002 2003 2004

Clie

nts

Registration

Resource Planning

0

20

40

60

80

100

120

2002 2003 2004

Clie

nts

Estimated Client GrowthEstimated Client Growth


Core ValuesCore Values

HonestyHonesty

TenacityTenacity

LoyaltyLoyalty

RigorRigor


Great OpportunityGreat Opportunity

- defensible nichedefensible niche

- multimillion $ annual marketmultimillion $ annual market

- reoccurring revenuereoccurring revenue

- lever for other affinity services- lever for other affinity services


Madrona’s SystemMadrona’s System

- proven, 3proven, 3rdrd generation generation

- advanced queries & reporting advanced queries & reporting

- online registration is a online registration is a continuous innovationcontinuous innovation


Unique Solution:Unique Solution:

- custom system flexibility- custom system flexibility

- standardized service offeringstandardized service offering

- predictable cost of ownershippredictable cost of ownership


Madrona’s Upgrade PathMadrona’s Upgrade Path

- online registration without online registration without disruptiondisruption

- one-click upgrade one-click upgrade at any timeat any time


RevolutionizingRevolutionizing


madrona solutions revolutionizing reunion management

Documents

custom solutions

madrona solutions pcis

time slide

critical slide

maintenance slide

continuous innovation

disruptive innovation

client growth slide