Journey

Kidney Heist Kidney Heist TaleTale

The Truth The Truth About Movie About Movie PopcornPopcorn

“Where there’s smoke there’s FIRE”

SSimplicityimplicity

UUnexpectednessnexpectedness

CConcretenessoncreteness

CCredibilityredibility

EEmotionsmotions

SStoriestories

Group Group SummarySummary of Made to Stick of Made to Stick

Small Groups

Random Paragraphs – Find the Core

Write in marker on A4

The Core Message(s

) of each paragraph/section (18)(18)

SSimplicityimplicity

UUnexpectednessnexpectedness

CConcretenessoncreteness

CCredibilityredibility

EEmotionsmotions

SStoriestories

SSimpleimple

2 2 StepsSteps

SSimplicityimplicity

UUnexpectednessnexpectedness

CConcretenessoncreteness

CCredibilityredibility

EEmotionsmotions

SStoriestories

THETHE Low Fare Airline Low Fare AirlineSouthwest

1000’s employees must know it

Informs decision making

THE Low Fare Airline = Core

Fun place to work = next circle

Simple and reflect commander’s intent

““A healthy 17-year-old heart A healthy 17-year-old heart pumped the gift of life through 34 pumped the gift of life through 34 year-old Bruce Murray, following a year-old Bruce Murray, following a four-hour transplant that doctors four-hour transplant that doctors

said went without a hitch.”said went without a hitch.”Award Winning Journalist

Lead.

3 Words3 Words

SSimpleimple

CompactCompact

"Comprehensive community "Comprehensive community building like in Victorian Landcare, building like in Victorian Landcare,

lends itself to a return on lends itself to a return on investment rationale that can be investment rationale that can be

modeled on current best practice"modeled on current best practice"

““A bird in the handA bird in the hand

is worth 2 in the bush”is worth 2 in the bush”ProverbProverb

J FKFB INAT OAF LNA SAI RSJ FKFB INAT OAF LNA SAI RS

JFK FBI NATO AFL NASA IRSJFK FBI NATO AFL NASA IRS

Curse of KnowledgeCurse of Knowledge

““Maximising Maximising shareholder shareholder

value”value” CEO its ok

… Flight attendant its not

SSimpleimple

UUnexpectednexpected

Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.

CConcreteoncrete

CCredibleredible

EEmotionalmotional

SStoriestories

HUMOURHUMOUR