made in thankyou

Vol. 1

STEPHANIE

CONTENTS

RESEARCH PROBLEM

MARSLOW HIERACHY OF NEEDS

MATERIAL CULTURE

10 CASE STUDY

NEEDS AND WANTS

CULT OBJECTS

VISUALIZATIONS AND PICTOGRAPHS

LAYOUT EXPLORATIONS

WHY INFOGRAPHIC?

OBJECTIVE

SOMETHING TO PONDER

REFERENCES

2

8

12

14

15

18

22

30

52

55

56

58

Money is the source of trouble and happiness. People

cannot live without money and mankind is blinded by the

physical appearance of money.

RESEARCHproblem

RESEARCHproblem

RESEARCHProblem

Even though, ancient scholars discussed the fundamental of earliest economics

is to study the value in the objects that was simply introduced under the

hierarchy of needs. Along the world development, value also being developed

in more complex way and globalization system has continuously reshaping

the world in politics, economics, technology, social and culture. However,

the world resources are not divided equally, particularly in social justice

and economics. Money is used to purchase the objects when mankind is

overpowered by the physical appearance of money to purchase happiness.

It is called material culture. This culture invites consumerism to happen.

Consumerism, perhaps, is something that society unable to avoid particularly

in material culture however there is still a room to change by showing an

appreciation to objects.

002

Thus, for the identified design issue in this research is modern society seems to lose

the appreciation value in everyday objects and they purchased merely for consumerism

aesthetic that is created by creative industry.

In order to address the identified design issue, the design hypothesis of

this design research is reintroducing the appreciation on the

value of everyday objects using comparative studies based

on the varying standards of needs and wants in Info-graphic

to break down and communicate different levels of value

from the objects.

FREAKONOMICS

ECONOMICS is, at root , the study of incentives: how people get what they want, or need, especially when other people want or need the same thing.

An incentive is a bullet, a lever, a key:

an often tiny object with astonishing

power to change a situation.

There are 3 basic flavors of incentive :

Economic, social and moral

Economics MARKET

DESIGN MATERIAL CULTURE

RecessionInvestment

economy laws DiagramsVALUE

GlOBALIZATION

SUPPLY & DEMAND

M I N D M A P P I N G K E Y W O R D S

006

The pyramid of needs

The Hierarchy of needs as the foundation of needs and wants

008

Marslow Hierachy of needs

physiological needs

Security needs

belongingness and love needs

Esteem needs

Self-actualization needs

Basic needs

Psychological needs

The essence in Mas low’s needs

h ie ra r chy theor y i s tha t an ind iv idua l

i s mot iva ted to sa t i s fy the most bas i c

needs (phys io log i ca l and secu r i ty

needs) f i r s t and then, wou ld be ab le

to concent ra te in o rde r to sa t i s fy the

h igher leve l needs .

Self-fulfillment needs

010

Material CultureMaterial CultureMaterial Culture

‘Material culture is a study through artefacts of the beliefs - values, ideas, attitudes, and assumptions of a particular community or society at a given time’

(Prown, 2009 pp.220).

012

T H E CAS E ST U DY O B J E C T S

T H E CAS E ST U DY O B J E C T S

T H E CAS E ST U DY O B J E C T SThese are 10 attempt case study for information graphic study.

014

STARBUCKS

DIAMOND

TWG

COKE

DAVIDOFF

WANTS NEEDS

-Social-Brand-Cool-Caffeine-Coffee

-Social-Brand-Cool-Caffeine-Tea

-Social-Brand-Cool-Soda-Satisfaction

-Social-Brand-Cool-Tobacco-Satisfaction-Taste-Stress Release-Sexy

-Social-Shiny Stone-Confident-Satisfaction-Love

- Thirst

- Thirst

- Thirst

- Nothing

- Nothing

Breaking down the value of needs and wants

015

VODKA

CHANEL PERFUME

GUCCI BAG

IPHONE

MACBOOK

WANTS NEEDS

-Social-Brand-Cool-Alcohol-Satisfaction-Taste-Stress Release-Sexy

-Social-Brand-Confident-Satisfaction-Fragrance-Woman

-Social-Brand-Confident-Satisfaction-Bag

-Social-Brand-Technology-Phone-Advanced

-Social-Brand-Technology

- Warm

- Nothing

- Security

- Communicate

- Communicate

The role of ownership in cult object, a social stratum of artefact that brings out an excessive power with mysterious fascination

The role of ownership in cult object, a social stratum of artefact that brings out an excessive power with mysterious fascination

018

In view of the manipulation of human wants, this result

developed into a more serious trouble by generating the

vague idea of value inside human being.

This falsehood value towards the objects grows and is

believed inside the room of culture and turned out to be a

cult culture.

(Woodward, 2007)

The unseen role of ownership of the object is being played for a long period of time. Human nowadays are so devoted to the objects because of the values that is created by human itself.

ObjectsVisualization and

Pictographs


Pictographs


Pictographs


Pictographs


Pictographs


Pictographs

The development of Human mindset has experienced the theory

of philosophy knowledge and the practical manipulation about the

consumerism to reach out the ideal picture of this knowledge.

In the opinion of one of three great German Idealist,

Hegel (2005) a human being is a mind. A mind essentially knows

itself to a degree of self-consciousness. However a mind were not

able to grasp this self-consciousness itself without the existence of the

external world.

With the evidence of how this mindset evolves, it is also crucial to

know that there is another way of seeing how objectification of

objects works.

022

Project Made in THANKYOUProject

Made in THANKYOU

I want I need I see I feel I think Respect need and want Want love need Need and want Wanted

Love your need & want Buying nation National spent In buying we trust National buying day

Subject buy Personification Object nation hood Thank You nation Object motherland Republic object

Object Republic The Grace republic The goodwill Republic Value Public The Credit Republic

The Republic of Credits The Republic of Belief Re-public of Belief Republic & Belief

I believe in Republic Incept Republic Republic Re-public Re-pub-lic Re- value Re-validate

Re-worth Re-ward Made in ThankYOU

026

027

Prown (2009) wrote in his article called

mind in matter, he also agreed the study of

cultural interpretation can be investigate

through the artefacts, engaging the other

culture in the first instance using more on

human senses instead of mind that projects

the treatment of bias culture.

PICTOGRAPHS

TECHNOLOGY SEXY

CAFFEINECOFFEETEA

THIRSTWARMTH

COMMUNICATE SOCIAL

COOL SATISFACTION BRANDS

028

With that said, mankind perceived the idealism that

is attached to the objects of wants, for that reason,

manipulation of desire is conducted to accommodate

the understanding of self-consciousness. Even so, it

is very coherent that human is stimulated by some

motivation inside their head before they purchase

certain objects. Either it is for the functional or

aesthetical value to satisfy their needs, or the desire to

own an object is turned into material possession.

029

In the matter of managing the information field, journalism field

are what most people always search for compare to the existence of information graphic. Information

graphic is a field where information is transform into visual information that

is easier to absorb by the viewer.

LAYOUTS EXPLORATIONS 1

030

032


<NEED> <WANT>

COFFEE

Values that made you purchased


COOL

SOCIAL

BRANDS

THIRST

CAFFEINE

This is project about breaking down the different values in everyday objects that

are purchased and comparing the values in Needs and Wants

Values that made you purchasedValues that made you purchased

COOL

SOCIAL

BRANDS

SATISFACTION

<NEED> <WANT>

THIRST



Values that made you purchasedValues that made you purchased

COOL

SOCIAL

BRANDS

<NEED> <WANT>

TEA





COOL

SOCIAL

BRANDS

SEXY

<NEED> <WANT>

WARM





COOL

SOCIAL

BRANDS

SEXY

SATISFACTION

<NEED> <WANT>

Nothing





COOL

SOCIAL

BRANDS

SEXY

SATISFACTION

<NEED> <WANT>



040




NEED NEED




WANT WANT

Social

Satisfaction Cool

Brands

T

ec

h

no

l

o

gy C

ommun

i

cat

e



NEED NEED




WANT WANT

Social

Satisfaction Cool

Brands Bag



NEED NEED




WANT WANT

Social

Satisfaction

Cool

Technology

CommunicateBrands



NEED NEED




WANT WANT

Social Brands

SatisfactionCool

ThirstCoffee

Caffeine



NEED NEED




WANT WANT

Social Brands

Satisfaction

Tea

Cool

Thirst



NEED NEED




WANT WANT

Social

Satisfaction Cool

Sexy Warmth



NEED NEED




WANT WANT

Social

Satisfaction Cool

Sexy NothingBrands



NEED NEED




WANT WANT

Social

Satisfaction Cool

Sexy NothingBrands

Fragrance



NEED NEED




WANT WANT

Social

Satisfaction Cool

Brands Thirst

WHY INFO-GRAPHIC ?WHY INFO-GRAPHIC ?

Wilbur, P. and

Burke, M. (1999),

Information

design in its

widest sense

is about the

selection,

organization and

presentation of

information to a

given audience.

Information itself

can come from

almost any source-

weather map, a

timetable listing

flight departures

or a pile of

statistical data

053

McCandless (2010) explained that the sense of sight is the fastest sense in human body and the eyes are also extremely sensitive to beautiful objects. It is the sense that called the variations of colour, shapes and patterns aesthetically pleasing. He called it the language of eye.

By incorporating the language of eyes and the language of the mind to work and enhancing each other at the same time. This is something that is going to alter humanism perspective.

OBJECTIVE OF THE PROJECT

It is true that the world has gone to globalization. In fact, global depending on money circulation through the objects that is purchased however, by judging only daily life consumerism, it is not being fair to the other parties. Especially, in this graphic design industry, Designers work to create and put value in this consumerism aesthetic.

These findings hope that graphic designers can transform the negative value of consumerism into something good and worthy enough. Holding on grateful philosophy as a balance line between spiritual and material contexts. The objective and subjective values should be reconsidered by designers to achieve a better tangible benefits and experiences to society towards the objects that they purchased

055

056

SOMETHING TO PONDER

LESS IS MORE

NERD IS A NEW SEXY

THEN, WHAT IF..

WANTS IS A NEW NEEDS ?

To Be ContinuedTo Be Continued

REFERENCES

Clark, H. and Brody, D. (2009) Design studies: a reader, Oxford: Berg Publishers.

Cummings, N. and Lewandowska, M. (2000) The Value of Things, Berlin: Birkhäuser.

Dubner, S. & Levitt, D. Freaknomics [Internet] Available from< http://www.freakonomics.com/> [Accessed 14 August. 2011 ].

Gilbert, D. (2006) Stumbling on happiness, United States: Vintage Books, p.5-10.

Levinson, P. (2001) Digital McLuhan: a guide to the information Millennium, London: England: Routledge.

Levitt, S. and Dubner, S. (2005) Freakonomics, New York: HarperCollins.

Cunningham, A. (2011) Maslow’s Hierarchy of Needs (2011) [Internet] Available from: <http://www.scribd.com/doc/8703989/Maslows-Hierarchy-of-Needs-A-Critical-Analysis.> [Accessed 07 October 2011].

Maslow, A (2000) Motivation and personality 3rd ed. India: Thomson Press. Ltd.

Perrons, D. (2004) Globalization and social change: people and places in a divided world, New York: Routledge.

Ratcliff, C. (1983) Andy Warhol, New York: Abbeville.

Sudjic, D. (1985) Cult objects, the complete guide to having it all, England: Collin Publishing Group.

John Peter Berger (1972) Ways Of Seeing. [Video online] Available at: <http://www.youtube.com/watch?v=3vHrRvsXBkM&NR=1> [Accessed: 12th Sept 2011].

Gaut, B. and Lopez, D. (2005) The Routledge Companion to Aesthetics, 2nd ed. New York: Routledge.

Woodward, I. (2007) Understanding Material Culture, London: Sage Publication Ltd.

Goodall, P. (1995) High culture, popular culture, the long debate, Australia: Allen & Unwin Pty Ltd.

Wildbur, P. and Burke, M. (1998) Information graphics: innovative solutions in contemporary design, London: Thames and Hudson Ltd.

O’Grady, J. and O’Grady, K. (2008) The information design handbook, Switzerland: RotoVision. Nishioka, F. (1992) Diagrams graphics, Japan: P|E books.

Richard Saul Wurman (2011) Why Design Now. [video online] Available at: http://

www.youtube.com/watch?v=CVQ8hLjbQrI&feature=related. [Accessed: 29 October 2011].

Information Architects (2011) Profile, [online] Available at: http://www.youtube.com/watch?v=CVQ8hLjbQrI&feature=related. [Accessed: 29 October 2011].

Richard Saul Wurman (2011) The journey begins here. [Video online] Available at: http://www.youtube.com/watch?v=ulpFMEBxiO4&feature=related. [Accessed: 29 October 2011].

Erik Spiekermann (2011) Putting back the face into typeface. [Video online] Available at: http://vimeo.com/19429698. [Accessed: 29 October 2011].

InfoDesign- understanding Design (2011) special on R.S. Wurman , [online] Available at: http://www.informationdesign.org/special/wurman_interview.htm [Accessed: 29 October 2011].

AIGA- the professional association for design (2011) Information Design, [online] Available at: http://chapters.aiga.org/content.cfm/information-design_1. [Accessed: 29 October 2011].

Courses Washington (2002) The Semiotic Art of Web Sitemaps, [online] Available at: http://courses.washington.edu/

058

hypertxt/cgi-bin/portpan/ [Accessed: 30 October 2011]..

Statistic Singapore (2008) Theme on Labour, Employment and Wages. [image online] Available at: http://www.singstat.gov.sg/stats/themes/economy/labour.html. [Accessed: 30 October 2011].

FossilsPlus (2011) Neolithic Stone Age Knife. [Image online] Available at: http://www.fossilsplus.com/store/products.php?product=Neolithic-Stone-Age-Knife-(ARKNI102. [Accessed: 30 October 2011].

Scandanavian Grind - Page 2 (2011) Scandanavian Grind - Page 2. [ONLINE] Available at: http://www.britishblades.com/forums/showthread.php?79998-Scandanavian-Grind/page2. [Accessed 30 October 2011].

Fine and Harbour (2009) Alessi Milky Way Minor, Set of Chees Knives. [Image online] Available at: http://www.fineandharbour.com/shop/kitchenware/products/alessi-milky-way-minor--set-of-cheese-knives.html. [Accessed: 30 October 2011].

Teach-nology (2011) Maslow Hierachy of Needs. [image online] Available at: : http://www.teach-nology.com/tutorials/teaching/maslow.gif. [Accessed: 30 October 2011].

Observatory (2011) icons . [Image online] Available at: http://observatory.designobserver.com/media/images/icons_

new.jpg [Accessed: 30 October 2011].

Scitechie (2011) cutest flight safety instructions video. [image online] Available at: http://scitechie.com/11/cutest-flight-safety-instructions-video/ [Accessed: 30 October 2011].

Walkinginto (2011) telephone. [Image online] Available at: http://www.walkinginla.com/Page2/images/Telephone.gif. [Accessed: 30 October 2011].

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059

The book study of value in everyday objects is being done

by Degree student, namely Stephanie. A project called Made

In THANKYOU. This project is related with consumerism in

material culture and looking about the value in everyday

objects as the main thought.

made in thankyou

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