mackmyra whisky tours
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Mackmyra Whisky ToursPresented by
Carolyn D. GunissCDG Agency
Carolynguniss.com0768-914794 or 305-709-7856
The Concept• Mackmyra Swedish
Whisky will take people who want to create their personal cask of whisky to its distillery in Gavle, Sweden. There, patrons can learn about the process of creating Mackmyra whisky, everything from the grains to the wood used to age the whisky.
The Concept• While in Scandinavia,
patrons can continue their visit to places such as the Northern Lights or the Ice Hotel in Winter, or they can golf under the midnight sun or visit one or more of Sweden’s many islands.
Mackmyra Whisky Tours and the US Market
DIGITAL WORLD
• Create and introduce www.mackmyrawhiskytours.com
• Create and introduce facebook.com/mackmyrawhiskytours
• Create and introduce twitter.com/mackmyrawhiskytours
Digital World Continued• Have these pages listed on Swedish travel and tourism
sites, such as www.visitsweden.com
• Link the new pages to Mackmyra Svensk Whisky web and facebook pages
• Offer to write an editorial about Gavle and Mackmyra for www.visitsweden.com
• Write and distribute press releases about Gavle and Mackmyra to whisky groups, spirits publications and travel magazines
Mackmyra Whisky Tours and the US Market
OFFLINE WORLD• Have whisky-tasting events with key whisky clients and
introduce Mackmyra Whisky Tours
• Host Whisky-paring meals (paid for by 20 attendees) with a presentation about Mackmyra Whisky Tours
• Get the whisky distributed and sold by a large regional or national company such as Southern Wine and Spirits (regional) www.southernwine.com or Total Wine and More (national) www.totalwine.com.
The Cask• You name it
• You choose the whisky
• You choose how long it ages
• 50 drinks of premium Mackmyra Swedish Whisky per cask
The Tours• Archipelago Tours
from May to August
• Midnight Sun Tours from May to July
• Northern Lights Tours from September to March
Why?
A Whisky for you who live life less ordinary
CDG Agency
Founded by Carolyn D. Guniss in 2008, CDG Agency is a full-service multimedia company.
Carolyn has been a reporter and editor since 1993. She has taught and trained award-winning journalists. Most importantly though, she is a master at seeing what’s the next best thing.
For more information: Carolyn Guniss7100 NW 17th St., Apt 415, Plantation FL 33313 305-709-7856 or e-mail: [email protected]