macedonia airport advertising
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Macedonia Airport Advertising - General PresentationTRANSCRIPT
Macedonia Airport Advertising Airport "Alexander the Great" - Skopje
PORTLINE 2012
Who we are?
We are a leading marketing agency focused exclusively on the lease of advertising space on airports.
Founded in 1999 in Istanbul
Part of “ILBAK HOLDING” – marketing cluster
Present in several elite airports over the world
Since the beginning of 2012 also present in
Macedonia on the ”ALEXANDER THE GREAT”
Airport in Skopje
PORTLINE (Macedonia Airport Advertising)
"Alexander the Great" Airport - Skopje
Why Airport? Hardest Working Medium
The airport advertisements are seen 365 days per year,
24 hours per day
Has the Greatest Captivation of the Audience
The ever increasing waiting time on airports offers the
possibility to reach your target audience on several
strategic positions:
10 to 20 minutes on Check-in
45 to 65 minutes in the waiting lounges before the flight
15 to 25 minutes on Passport Control
15 to 25 minutes in the Baggage Reclaim Area
Target Audience With the Highest Income
Airports offer an audience with high purchasing power. According to the latest research in the field, these people are usually the early adopters of new technologies, and they also spend more money on leisure and luxury items.
Medium With the Greatest Targeting Segmentation
The possibility to target Managers – decision makers for their
respective companies.
Lowest Cost per Thousand A relatively low price per thousand persons of high quality
audience in comparison with TV, radio or print media.
Medium With Fastest Growth Airport advertising along with internet advertising is the fastest
growing medium in the world.
"Alexander the Great" Airport - Skopje
What we offer?
Advertising on Standard and Mega Sized Panels Backlit Unlit
Special Solutions
Branding of: Moving staircases Columns Glass doors and windows Walls
We also offer the possibility of setting up
Promotional Stands on Strategic Locations and
possibility to perform Promotional Activities
Premium Opportunity of Recognition in a Totally Luxurious
Innovative and New Environment
Premium Opportunity of Recognition and Targeting Leaders
Important and Numerous Essential people
Portline Offers
"Alexander the Great" Airport - Skopje
Passenger Graf Skopje Airport January 1990 – December 2011
Some of the most important occurrences since 1990!
Source: Macedonian Ministry of Transport and Communications "Alexander the Great" Airport - Skopje
2010 (681,080 passengers) 2011 (759,928 passengers) 2012 (828,831 passengers) +11,6% +9,1%
Some numbers
We have almost one million reasons for you to advertise at the airport!
The number of passengers is rapidly
increasing each year.
The year to year percentage of incensement is around 10%.
The new Wizz Air & Fly Dubai flights which started from November 2012 as you can see in the chart, had a great impact on the total number
of passengers at the end of the year.
According to our information there will be a lot of new very attractive destinations introduced in 2013, which gives us a great reason to believe that the total number of
passengers will be much higher.
One thing to have in mind is that this the numbers which are shown are only for the travelers. We also have a lot of people which go to the airport and don’t travel and that number is not included here.
The total number should be 50% higher if we add those numbers in this chart.
Source: TAV Skopje "Alexander the Great" Airport - Skopje
0 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 90.000 100.000
January
February
March
April
May
June
July
August
September
October
November
December
January February March April May June July August September October November December
Year 2012 60.911 47.492 56.158 65.938 67.225 75.968 95.890 92.903 74.800 64.504 62.371 64.671
Year 2011 44.875 38.401 44.326 55.190 59.101 67.708 96.715 89.928 75.287 70.713 56.180 61.504
Year 2010 44.822 34.481 43.429 44.840 56.517 62.447 88.930 84.634 63.411 58.959 47.975 50.635
SKOPJE "ALEXANDER THE GREAT AIRPORT" 2010 - 2012 PASSENGER TRAFFIC
Some numbers
Almost 50% of the passengers have traveled to Zurich, Istanbul and Vienna
Wizz Air, Turkish Airlines, Austrian Airlines,
JAT & Hello LTD. are the top five airline agencies in Macedonia. Combined they have more than 50% of the share.
6% of all fights are charter flights. If “charter flights” was a destination
it would be ranked as 7th most visited destination for 2012.
If “charter flights” was an airline company it would be ranked as 7th biggest airline agency in Macedonia.
18 locations are not included in this
chart and are marked as “other”. All of those flights have less than 1,5% share. This is how they are rankled:
Share by destination January – December 2012
"Alexander the Great" Airport - Skopje
ZURICH 19%
ISTANBUL 18%
VIENNA 12%
BELGRADE 8%
ZAGREB 7%
DUSSELDORF 7%
LJUBLJANA 6%
LONDON 5%
VENICE 4%
ROME 2%
ANTALYA 2%
OTHER 10%
BUDAPEST
BRUSSELS
DUBAI
STUTTGART
ERCAN
GENEVA
AMSTERDAM
PALMA DE MAJORKA
SOFIA
IZMIR
MALMO
BASEL
DORTMUND
EINDHOVEN
MUNICH
ANCONA
MILAN
PRAGUE
Source: TAV Skopje
Some numbers Skopje Airport January – August 2012
These are top 5 airline agencies for this year!
"Alexander the Great" Airport - Skopje Source: TAV Skopje
Some numbers Skopje Airport January – August 2012
The most visited destinations for this year!
"Alexander the Great" Airport - Skopje Source: TAV Skopje
Categorization Finance People with higher income
People who rely on financial services and products
Insurance Mature and active individuals Manage their own lifestyle Prepared to expect the unexpected
Automobile High income Tendency to buy expensive and
new cars is higher Most of them tend to buy new car in
the next 12 months Car promotion can give them
opportunity to look and feel the car from up close
Education A place where you can find lots of
academic oriented people Teenagers and students travel a lot Most of the passengers have high IQ
and can understand more easily an academic program which is offered
Premium Brands Influential and fashion oriented Always follow trends Pay great attention to their
appearance Spend a lot if they find a product
worth spending
Technology Early adopters of new technologies Use technology while traveling Recognize the benefits of new
technologies Buy “new ideas” as soon as they
appear
Consultancy High Executives can be reached Creators of public opinions Influential businessman who usually
use outcrossing services
Tourism Best possible reach of the people
who like to travel People who like to be comfortable
and have pleasure while traveling People who constantly spend
money for business travels Families and couples
"Alexander the Great" Airport - Skopje
Airport areas Baggage Claim Area (first floor)
This is the area where arriving passengers claim checked in baggage after disembarking from an airline flight.
For advertisers this is the most attractive
area since: All the arriving passengers must pass by The waiting time is up to 20 min The panels are right in front of you
All of the panels are backlighted and simply cant be missed
Whether travelers are waiting
for bags to arrive on the
carousel or just passing
through bag claim, they simply
can’t miss these panels.
"Alexander the Great" Airport - Skopje
Airport areas Main Hall (first floor)
This is the area where everyone must pass by once they get in the airport.
The characteristics of this area are: It covers 100% of the people who travel The circulation is higher in comparison
with other areas An ideal place for different kind of
promotions
You don’t need a flying ticket
to enter this area and that is
why it gives advertisers the
opportunity to reach higher
number of people.
"Alexander the Great" Airport - Skopje
Airport areas Departure (second floor)
Most of these companies, many of which are internationally known brands,
are located within the departure areas
The characteristics of this area are: Burger King and Duty Free Shop are
located in this area Very good advertising area for big
international brands
The average waiting time is higher than 1 hour
Sophisticated VIP lounge
This is the area where most
major airports provide
commercial outlets for
products and services.
"Alexander the Great" Airport - Skopje
Email: [email protected]
Web: www.portline.mk
Phone: +389 (0)2 32 32 116
Fax: +389 (0)2 32 32 177
Address: Pirinska 23, 4th floor 1000 Skopje, Macedonia
Hope to be hearing
from you soon!
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