macce public - communication - july 2013

IS ANYBODY OUT THERE? IT’S ME, THE CHAMBER.

COMMUNICATION TOOLS & TECHNIQUES FOR CHAMBERS OF COMMERCE

Frederick County Chamber of CommerceM. Richard Adams, President & CEO Lauren Hagan, Communications Director

FREDERICKCHAMBER.ORG

FAST FACTS: FREDERICK CHAMBER• 1,000+ members represents 35,000+

jobs

• 101 years old, founded in 1912

• Centennial Gala, pictured left• 14 staff members, new additions to

marketing & membership



FAST FACTS: CHAMBER SOCIAL• WHERE WE HANG OUT ONLINE:

• 287 Facebook Likes

• 2,829 Twitter Followers

• 8,993 views on YouTube

• 645 group members on LinkedIn



#51Top 100 Social Media Friendly

Chambers

WHAT IS COMMUNICATION?



“THE SINGLE BIGGEST PROBLEM IN COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE.”



--George Bernard Shaw

“COMMUNICATION IS A ONE WAY STREET.”



--Bill Graham

S.M.A.R.T. GOALS• S – Specific

• M – Measurable

• A – Attainable

• R – Relevant

• T – Time-Bound



IS ANYBODY OUT THERE?



LAUREN LIKES FREDERICK COUNTY CHAMBER OF COMMERCE



SURVEY: HOW DO YOU MOST FREQUENTLY HEAR ABOUT CHAMBER EVENTS?

91% - Weekly Email Updates

44% - Website

32% - Word of Mouth

31% - Social Media

13% - Monthly add in the Frederick News-Post (Newspaper)



THINK BEFORE YOU COMMUNICATE.



WHO IS YOUR AUDIENCE? CONSIDER:

• Generation

• Timing

• Mode: Email, Text, Social Media…

“THE THING WE ARE TRYING TO DO AT FACEBOOK, IS JUST HELP PEOPLE CONNECT AND COMMUNICATE MORE EFFECTIVELY.”



--Mark Zuckerberg

“A LINE OF TEXT IS WORTH 1,000 PICTURES.”



--Nobody

“A PICTURE IS WORTH 1,000 WORDS.”

CREATE CONTENT YOUR MEMBERS WANT.





WEEKLYEMAIL UPDATES

91%

FACEBOOK FACTS• 67% of adults use Facebook

• Pew Research Center, 2012 Social Networking Survey



• If Facebook were a country, it would be the 3rd largest in the WORLD

AVOID THE DISCONNECT

2012 Social Business Survey

47% of individuals use social media to

make meaningful connections

40% of businesses use social media to

promote product or service



THE PARETO PRINCIPLE: 80/20

80% of info on social should be helpful or useful

to YOUR MEMBERS / AUDIENCE

20% of info on social can be about

your organization’s events / programs

R.O.E. Return on Engagement



TWITTER: GREATER BETHESDACHEVY-CHASE CHAMBER



LINKEDIN:FREDERICK CHAMBER



CHAMBER BIZ BLOG



• FAQ• Local Issues• Educational

posts

YOUR CHAMBER, YOUR VOICE.



Everyone is in marketing -- EMPOWER your staff.

IS ANYBODY OUT THERE?



How do you measure communications successes?

• Event registrations• Open rate of weekly emails• Surveying members

It all depends on what your message is and the tools you use to release it.

• Survey your members!• Survey Monkey

HOW DO YOU KNOW YOUR MESSAGE WAS RECEIVED?



WHAT DOES IT MEAN & WIIFM?



Charleston Metro Chamber of Commerce Marketing & Communication Plan

We mean opportunities to make quality business connections!Which means to you...You can make more contacts, more efficiently, than in most any other setting.

We mean business marketing avenues!Which means to you...You can expose your product or service to the who's who of business through sponsorship

and

advertising opportunities.

We mean business leadership experiences!Which means to you...Opportunities to grow your leadership talents through many volunteer opportunities in programs, projects and issues.

“’INFORMATION’ AND ‘COMMUNICATION’ ARE OFTEN USED INTERCHANGEABLY, BUT THEY ARE QUITE DIFFERENT THINGS.

INFORMATION IS GIVING OUT; COMMUNICATION IS GETTING THROUGH.”



--Sydney J. Harris

QUESTIONS? CONTACT US.



Frederick County Chamber of Commerce8420-B Gas House Pike, Frederick, MD

M. Richard Adams | President & [email protected]

Lauren Hagan | Communications [email protected]@fredcochamber

mailto:[email protected]

mailto:[email protected]

RESOURCES



Brenner, Joanna. Pew Internet & American Life Project. “Pew Internet: Social Networking.” Web. 14 Feb 2013.

Graham, Bill. “Building the Confident Speaker.” Presentation.

Hibbard, Jessica. Stories and Ideas Weblog. “Social Business Survey.” Web. 20 March 2013.

Moore, Pam. Pam Marketing Nut Weblog. “If I were a social chamber of commerce or association president.” Web. 19 Aug 2012.

Moss, Curt. Weblink International Weblog. “Social Media Strategy for Chambers of Commerce, Revisited.” Web. 21 Oct 2010.

Petri, Alexandra. The Washington Post. “Why you should actually care about Facebook’s news feed changes.” Web. 7 March 2013.

Scalice, Nicholas. FastBlink, LLC Weblog. “Marketing with the 80/20 Rule.” Web. 24 March 2012.