macadamian product camp - uxd for product managers research and design techniques - sara fortier...
DESCRIPTION
TRANSCRIPT
![Page 1: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/1.jpg)
UxD FOR PRODUCT MANAGERS RESEARCH & DESIGN
TECHNIQUES FOR THE REAL WORLD
Sara Fortier [email protected]
Confidential 13-03-23
![Page 2: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/2.jpg)
2
PART 1 Who we are? PART 2 10 PRINCIPLES for the real world PART 3 Final Thoughts
AGENDA
![Page 3: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/3.jpg)
ABOUT THE SPEAKER: Sara Fortier
3
! Sara Fortier is a Lead UX Designer for Macadamian, an integrated software and design consulting firm in the bay area.
! She holds a Bachelor’s degree in Industrial Design and a Masters in Interdisciplinary Design from Carleton University. She is an evangelist for design and design research in her own company, and is passionate about inspiring organization change, motivating and leading cross-disciplinary teams to embrace varying perspectives to collaborate and produce meaningful and compelling experiences for clients and users.
![Page 4: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/4.jpg)
Confidential 13-03-23 4
We create compelling user experiences for: ! Consumer and enterprise desktop applications
! Healthcare applications – both mobile and desktop ! Interfaces embedded into physical products
! Mobile interfaces and applications on multiple platforms ! Web applications and cloud-based applications
ABOUT MACADAMIAN
![Page 5: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/5.jpg)
Design + Development
Confidential 13-03-22 5
![Page 6: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/6.jpg)
Confidential 13-03-22 6
Ottawa 14 designers 48 developers
San Mateo 6 designers 2 developers
Yerevan 2 designers 42 developers
Cluj 0 designers 12 developers
![Page 7: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/7.jpg)
WHAT WE DO: UX services
! UX Strategy § Goal setting and strategy
workshops § SWOT Analysis § Competitive Analysis § Secondary Research § User Centric Maps and Models
! UX Research § Customer Interviews, Observation,
and Contextual Inquiry § Task Analysis § On-line Surveys § Focus Groups § Usability Testing § Card-sorting
7
! UX Design § Information Architecture § Content Modeling § Interaction Design § Visual Design
! UX Training § UX Strategy and Customer Centric
Models § UX Design § Mobile Design § Agile Design § UX in Your Organization § Usability Testing
![Page 8: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/8.jpg)
10 PRINCIPLES FOR THE REAL WORLD
Confidential 13-03-23 8
![Page 9: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/9.jpg)
#1: PRACTICE WHAT YOU PREACH
! Turn your organization into a design project ! Incorporate UX methodologies ! Consider user needs and research ! Collaborate ! Push back ! Embrace change ! Bring in others to complement your skill set
Confidential 13-03-23 9
1
![Page 10: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/10.jpg)
#1: PRACTICE WHAT YOU PREACH: Macadamian Customer Journey Map
Confidential 13-03-22 10
![Page 11: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/11.jpg)
#2: BREAK DOWN WALLS – relationships matter
Confidential 13-03-22 11
![Page 12: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/12.jpg)
#2: BREAK DOWN WALLS – relationships matter
! Don’t throw it over the wall! ! Interdisciplinary collaboration
§ Collaborative project planning § Collaborative requirements and design sessions § Sketchboards and design thinking
! Actually talk to people ! Collocate teams whenever possible
! Trust ! Emotional literacy – know who you’re talking to and appreciate the context ! It takes time to build relationships… ! But your design iteration time will be reduced!
Confidential 13-03-22 12
2
![Page 13: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/13.jpg)
#3: GIVE A DAMN – care about your work
Confidential 13-03-22 13
![Page 14: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/14.jpg)
#3: GIVE A DAMN – care about your work
! Find your passion ! Or find another job ! You’re not going to do great work if you don’t believe in your product ! Care about the product and the users
Confidential 13-03-22 14
3
![Page 15: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/15.jpg)
#4: SUPPORT THE CAUSE – evangelize for user research and UX Design
! Doesn’t matter who’s doing the UX – you win ! Repetition, data-driven points
! Invest time required for change ! Create an environment conducive to design and innovation
§ Pipe cleaners § Conferences § White boards § Sharpies § Relationships!
Confidential 13-03-22 15
4
![Page 16: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/16.jpg)
5
#5: BUILD EMPATHY – get to know your users
! Create an emotional connection for your users ! Internal research team
! External research team ! Involve the whole product team - have them listen in ! Friends of friends
§ Friends, coworkers, people on the street, everyone! § But… Your wife/husband is not your user
! Consider Context
Confidential 13-03-23 16
![Page 17: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/17.jpg)
#5: BUILD EMPATHY – get to know your users
! Many Ways to Get User Feedback § Observation § Contextual inquiry
§ Participatory design § Card sorting and structured in person activities
§ Usability § Surveys
Confidential 13-03-22 17
![Page 18: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/18.jpg)
#5: BUILD EMPATHY – get to know your users
Confidential 13-03-23 18
! Consider Context – understand your users as people with busy, complex lives and many external influences.
![Page 19: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/19.jpg)
#6: LEARN, ADOPT & ENCOURAGE UX TECHNIQUES
Confidential 13-03-22 19
![Page 20: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/20.jpg)
#6: LEARN, ADOPT & ENCOURAGE UX TECHNIQUES
! Design thinking approach § Agile and iterative § Cross-disciplinary § User-centric
! Methods worth adopting § Personas, mental models, design principles and other user-centric models § Usage scenarios/use cases § Sketchboards, paper prototypes, and other collaborative design techniques § User research as a part of the design process § Allow design to inform requirements § Simplify simplify simplify where you can § Process guidelines to help organization cooperate
Confidential 13-03-23 20
![Page 21: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/21.jpg)
21
#6: LEARN, ADOPT & ENCOURAGE UX TECHNIQUES simple models to help educate and evangelize
![Page 22: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/22.jpg)
#6: LEARN, ADOPT & ENCOURAGE UX TECHNIQUES documented process – how would your organization benefit?
22
! Reinforce collaboration and check points
! Include guidelines knowing everyone won’t really follow the process
![Page 23: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/23.jpg)
23
#6: LEARN, ADOPT & ENCOURAGE UX TECHNIQUES Find your North Star North Star could be 3-8 Guiding Design Principles
![Page 24: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/24.jpg)
24
! People typically connect with stories better than reports
! Paint a picture of key user types
! Demonstrate use cases and priority tasks
! Use a quote to express the impact the product has on the user
#6: LEARN, ADOPT & ENCOURAGE UX TECHNIQUES personas are a tool to rally the troops
![Page 25: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/25.jpg)
25
! Explore more ideas faster
! It takes a while to get it right
! Sketchboards as a collaborative design tool
! Roll it up and take it with you
#6: LEARN, ADOPT & ENCOURAGE UX TECHNIQUES sketch! and sketch again!
![Page 26: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/26.jpg)
Confidential 13-03-23 26
! Who are you trying to convince?
! What are their needs? What do they care about?
! What will you highlight?
#6: LEARN, ADOPT & ENCOURAGE UX TECHNIQUES different audiences require different methods
![Page 27: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/27.jpg)
#7: BEWARE OF UX TOP 10 LISTS & DOGMATIC ADVICE
27
Checklists are helpful. But they can’t replace expertise.
![Page 28: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/28.jpg)
! Like this one! J ! “Make sure users can get to everything in three clicks!”
! One list isn’t the end all, be all – it’s not that simple ! Figure out what works for you and your organization
28
#7: BEWARE OF UX TOP 10 LISTS & DOGMATIC ADVICE
![Page 29: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/29.jpg)
#8: IF YOU LIKE IT, STEAL IT
29
![Page 30: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/30.jpg)
! It doesn’t need to be your idea ! Learn from people, processes, methods, and designs out there
30
#8: IF YOU LIKE IT, STEAL IT
![Page 31: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/31.jpg)
! Design something out of scope ! Participate in an unexpected way
! Data is important, but so is instinct! ! Get users involved regardless of scope ! Don’t be afraid to be wrong ! Throw it out and start again
31
#9: BREAK SOME RULES
![Page 32: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/32.jpg)
32
#10: HAVE FUN!
![Page 33: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/33.jpg)
YOU CAN’T BECOME A HERO OVERNIGHT
! Pick one thing to start with: § Invite a designer to collaborate on requirements § Call a cross functional brainstorm § Print out sketch templates § Identify one piece of user feedback that would help your product § Identify one type of project that would benefit from formalized UX process § Share this presentation with coworkers § Reach out to a UX agency or individual for help
! You don’t need to do it all yourself, but you need to enable it!
33
![Page 34: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/34.jpg)
Confidential 13-03-23 34
! Was this inspiring? ! Are you walking away with at least one actionable technique?
THANKS!
Sara Fortier Lead User Experience Designer [email protected]
![Page 35: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/35.jpg)
REFERENCED RESOURCES
! The Designful Company: How to build a culture of nonstop innovation, Marty Neumeier
! Innovation Workshop, Marty Neumeier ! Switch: How to Change Things When Change is Hard, Chip Heath and Dan Heath ! Change by Design: How Design Thinking Transforms Organizations and Inspired
Innovation, Tim Brown ! Inside Apple, Adam Lashinsky
Sketchboard Resources: ! http://www.adaptivepath.com/ideas/sketchboards-discover-better-faster-ux-solutions ! http://www.youtube.com/watch?v=iVFTBj_BYy0 ! http://www.slideshare.net/ugleah/sketchboards-prototypes-presentation
Persona Resources: ! http://www.cooper.com
35
![Page 36: Macadamian product camp - uxd for product managers research and design techniques - sara fortier march 2013](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c823944a7959fe6d8b45b6/html5/thumbnails/36.jpg)
36
CHECK US OUT! www.macadamian.com