A perfect storm : when market research & data science meet

@maartenforsure@stijnprofacts

360° Customer Insight

Into an actionable database

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Predictive modelling

With predictive modeling we can assign the rest of the database to a specific segment

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Market research Data enrichment

Great efficiency gains

Date Customer ID Basket ID Product ID Description Price

1/10/2013 7681348 D5767 102367 Ladies Black JP € 78,2

18/12/2013 7681348 D2304 188760 Ladies Outdoor € 88,2

1/04/2014 7681348 I20165 103489 Pink Princess € 77,8

14/07/2014 7681348 I07496 178901 Men business 1 € 99,2

26/10/2014 7681348 D1407 197310 Ladies Black+ JP € 99,0

7/02/2015 7681348 D0689 249876 Ladies Gala 100 € 104,3

22/05/2015 7681348 D8790 249687 Men Outdoor € 99,0

3/09/2015 7681348 I04490 201476 Girls size 8 € 88,0

16/12/2015 7681348 D0996 288763 Ladies Finest2 € 120,0

29/03/2016 7681348 I0049 298740 Ladies White € 125,3

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