M4 LOCAL SALES BUILDING TOOLS

November

2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5

6

7

8

9

10 Eblast: Veteran’s Day Awareness, Free BYO GS for Veterans, (11/11 only)

11

12

13 14 15 16 17 18 19

20 21 22 23 Eblast: Open Thanksgiving Day Messaging with Black Friday Offer, (11/25 only)

24 Thanksgiving Day

25 Black Friday

26

27 28 Eblast: Cyber Monday Gift Card Awareness, No Offer

29 30

MEDIANational and Hispanic TVOctober 11th-30thMedia will feature the following: Holiday Pancakes

DENNY’S REWARDSNational:October 11 - Holiday Pancake Breakfast (Pancake Flavors) 20% OFF CHECK (10/11 – 10/15)October 27 - Grand Slams Branded Content with Late Night Play: 20% OFF CHECK (10/27-11/1)

Local Eblast Window:October 2 – 8October 16 – 22

LOCAL PROGRAMSHalloween Merchandising is available on the Local Marketing Tool. Utilize the posters, coupons and set up an eblast for your restaurant to drive traffic.

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MEDIANational and Hispanic TVNovember 28th-December 11thMedia will feature the following: Rudolph Pancakes

DENNY’S REWARDSNational:December 8 – BYO Holiday Slam Message-- 20% OFF CHECK (12/8-13)December 22 – We’re Open on Christmas Day MessageDecember 28 – Bring in the New Year at Denny’s Message-- 20% OFF CHECK (12/31 ONLY)

Local Eblast Window:November 29 – December 3December 11 - 17

© 2016 DFO, LLC. Printed in the U.S.A.

MEDIANational and Hispanic TVNovember 7th-20thMedia will feature the following: Holiday Pancakes

DENNY’S REWARDSNational:November 10 - Veteran’s Day Awareness – Free BYO Grand Slam for Veterans – Valid 11/11 only (No coupon required)November 23 – We’re Open Thanksgiving Day Message / Black Friday Offer 11/25 onlyNovember 28 - Cyber Monday Gift Card Awareness – No Offer

Local Eblast Window:November 1 – 5November 13 – 19November 29 – December 3

LOCAL PROGRAMSNovember is a great time for Holiday Gift Card Sales. Promote with the Optional Coupon Book Kit set to arrive in restaurant the week of November 7th.

OCTOBER MEDIA

October 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

2 3 4 5 6 7 8

9 10 11 Module 4 and October Core Menu Start Eblast: Holiday Pancake Breakfast, 20% off (10/11-10/15)

12 13 14 15

16 17 18 19 20 21 22

23

24 25 26 27 Eblast: Grand Slams Branded Content, Late Night, 20% off check (10/27-11/1)

28 29

30 31 Halloween

December 2016

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

2 3

4 5

6 7 8 Eblast: BYO Holiday Slam Message, 20% off Check, (12/8-12/13 only)

9

10

11

12

13

14 15 16 17

18

19

20 21 22 Eblast: We’re Open on Christmas Day Message

23 24

25 26 27

28 Eblast: Bring in the New Year at Denny’s Message, 20% off Check, (12/31 only)

29

30 31

October 2016

November 2016

December 2016

NOVEMBER MEDIA

DECEMBER MEDIA

© 2016 DFO, LLC. Printed in the U.S.A.

Denny's M4 Promotions

LSM # Description Price

173083 Pancake Puppies Card (pack of 500) $25.00*

173083A $2468 Flyer (pack of 500) $60.00*

To order log onto mydennys.com>business applications>online marketing tools>New Local Marketing Tool. *Taxes and shipping not included.

Pancake Puppies Card

$2468 Flyer

© 2016 DFO, LLC. Printed in the U.S.A.

Denny’s M4 PromotionsLSM # Description Price

173083B Module 4 Yard Sign $17.00*

173083C Module 4 Roadside Banner $58.00*

173083D Module 4 Door Cling $14.00*

173083E Module 4 Window Cling $45.00*

173083F Module 4 Coupon Flyers (pack of 500) $60.00*

173083G Module 4 Feather Banner $75-$170*

To order log onto mydennys.com>business applications>online marketing tools>New Local Marketing Tool. *Taxes and shipping not included.

Window cling

Roadside Banner

Door cling

Yard Sign

Coupon Flyer

Feather Banner

© 2016 DFO, LLC. Printed in the U.S.A.

Denny’s Halloween

LSM # Description Price

8613 Halloween Activity Sheet (pack of 250) $15.00*

8612 Halloween Activity Sheet with Coupon (pack of 250) $15.00*

9211 Trick-or-Treat Coupon (pack of 500) $28.00*

8709 Trick-or-Treat Poster $0.55*

© 2016 DFO, LLC. Printed in the U.S.A.

TRICK OR TRICKY?See if you can find the 10 hidden items:

Scarecrow • Raven • Spider • Skull • Bat • Witch’s Broom • Fork & Spoon • Cat • Pancake Stack • Witch’s Pot

KIDS EAT FREEOne coupon, per check, per visit. Limit two free kid’s entrées from the Kid’s menu per one adult entrée and beverage purchase. Children must be 10 years old or younger and accompanied by an adult. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Beverages not included. Valid at participating Denny’s restaurants. Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in U.S.A. Offer ends 12.3.16

FREE Kids Meal with adult entrée and beverage purchase during your next visit.

© 2016 DFO, LLC. Printed in the U.S.A.

TRICK OR TRICKY?See if you can find the 10 hidden items:

Scarecrow • Raven • Spider • Skull • Bat • Witch’s Broom • Fork & Spoon • Cat • Pancake Stack • Witch’s Pot

To order log onto mydennys.com>business applications> online marketing tools>local store marketing.

*Taxes and shipping not included.

© 2016 DFO, LLC. Printed in the U.S.A.

Denny’s Holiday

LSM # Description Price

8613 Holiday Activity Sheet with Coupon (pack of 250) $15.00*

9212 Optional Holiday Book/Ribbon kit. Kit contains 250 books and 40 server ribbons (see how to sign up below)

$55.00*

One coupon, per table, per visit. Limit two free kid’s entrées from the Kid’s menu per one adult entrée and beverage purchase. Children must be 10 years old or younger and accompanied by an adult. Not valid on national holidays. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Beverages not included. Valid at participating Denny’s restaurants. Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in U.S.A. Offer ends 1.31.17

KIDS EAT FREE WITH ADULT ENTRÉE AND BEVERAGE PURCHASE

HOW TO SIGN UP:1. Log in to ‘mydennys.com’2. Click on Business Applications3. Click on Program Sign up4. Click on 2016 Optional Gift Card Coupon Book 5. Place a checkmark next to your restaurants and click the “Selected Units Participate”

button.SIGN UP DEADLINE IS 10/7/16

Thank you for purchasing a Denny’s $25 gift card. To show our appreciation, please enjoy these

coupons on your next visits.

ONE GOOD GIFT DESERVES ANOTHER.

© 2016 DFO, LLC. Printed in the U.S.A.

ENJOY THE GIFT OF DINER.Redeem at participating Denny’s.

One coupon, per table, per visit. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Alcoholic beverages not included. Valid at participating Denny’s restaurants.

Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in the U.S.A. Offer good 1.15.17 - 1.28.17

One coupon, per table, per visit. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Alcoholic beverages not included. Valid at participating Denny’s restaurants.

Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in the U.S.A. Offer good 1.29.17 - 2.11.17

One coupon, per table, per visit. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Alcoholic beverages not included. Valid at participating Denny’s restaurants.

Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in the U.S.A. Offer good 2.12.17 - 2.28.17

One coupon, per table, per visit. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Alcoholic beverages not included. Valid at participating Denny’s restaurants.

Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in the U.S.A. Offer good 1.1.17 - 1.14.17

One coupon, per table, per visit. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Alcoholic beverages not included. Valid at participating Denny’s restaurants.

Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in the U.S.A. Offer good 1.15.17 - 1.28.17

One coupon, per table, per visit. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Alcoholic beverages not included. Valid at participating Denny’s restaurants.

Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in the U.S.A. Offer good 1.29.17 - 2.11.17

One coupon, per table, per visit. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Alcoholic beverages not included. Valid at participating Denny’s restaurants.

Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in the U.S.A. Offer good 2.12.17 - 2.28.17

One coupon, per table, per visit. Not valid with any other coupons or promotional offers. Coupon has no cash value. No change returned. Taxes and gratuity not included. Alcoholic beverages not included. Valid at participating Denny’s restaurants.

Selection and prices may vary. Only original coupon accepted. Photocopied and Internet printed or purchased coupons are not valid. No substitutions. © 2016 DFO, LLC. Printed in the U.S.A. Offer good 1.1.17 - 1.14.17

ACCORDION FOLD

DIE LINE

FOLD LINE

LEGEND

PERFORATIONS

18.75 x 4.5 inches with .125 bleed

From breakfast anytime to satisfying lunches and dinners, if you’re in the mood for it, chances are we’re serving it.

So come on in, we’re always happy to see you.

$5.00 OFFANY CHECK OF $20 OR MORE

Offer valid 1.15.17 - 1.28.17

20% OFF ENTIRE GUEST CHECK

Offer valid 1.29.17 - 2.11.17

$5.00 OFFANY CHECK OF $20 OR MORE

Offer valid 2.12.17 - 2.28.17

DENNY’S IS AMERICA’S DINER.

20% OFF ENTIRE GUEST CHECK

Offer valid 1.1.17 - 1.14.17

20% OFF ENTIRE GUEST CHECK

Offer valid 2.12.17 - 2.28.17

20% OFF ENTIRE GUEST CHECK

Offer valid 1.15.17 - 1.28.17

$5.00 OFFANY CHECK OF $20 OR MORE

Offer valid 1.1.17 - 1.14.17

$5.00 OFFANY CHECK OF $20 OR MORE

Offer valid 1.29.17 - 2.11.17

© 2016 DFO, LLC. Printed in the U.S.A.

PLEASE PLACE GIFT CARD HERE

ACCORDION FOLD

DIE LINE

FOLD LINE

LEGEND

18.75 x 4.5 inches with .125 bleed

PERFORATIONS

© 2016 DFO, LLC

TURN$25

INTO$50

ASK ME HOW