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1 The South African Automation and Control Solutions Market in the Pulp and Paper Industry M279 - 10 Published: April, 2008

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  • 1

    The South African Automation and

    Control Solutions Market in the Pulp

    and Paper Industry

    M279 - 10

    Published: April, 2008

  • Content

    � Background to Study Slide 3

    � Research Aims and Objectives Slide 5

    � Scope of Research and Respondent Scope Slide 7

    � Research Deliverables Slide 10

    � Methodology followed Slide 13

    � Benefits of Research Slide 15

    � Frost & Sullivan Company Information and Contacts Slide 17

  • 3

    Background to Study

    Background:

    The South African automation and control solutions market in the pulp and paper industry is a small industry

    when compared to the global automation and control solutions industry. Although small, the industry

    generates a substantive amount of revenue, supplying control solutions to globally recognised pulp and

    paper producers such as SAPPI and Mondi. This research service was thus conducted to provide a

    comprehensive analysis of the automation and control solutions market for the pulp and paper industry of

    South Africa. In addition, the research was conducted to provide an indication of the significant opportunities

    for the market participants in the automation and control solutions industry. Major market challenges which

    could affect growth of the market are also discussed.

  • Content

    � Background to Study Slide 3

    � Research Aims and Objectives Slide 5

    � Scope of Research and Respondent Scope Slide 7

    � Research Deliverables Slide 10

    � Methodology followed Slide 13

    � Benefits of Research Slide 15

    � Frost & Sullivan Company Information and Contacts Slide 17

  • 5

    Market sizes and growth forecasts for the ACS

    market within the pulp and paper industry

    Research Aims and Objectives

    This report provides a strategic assessment

    of the automation and control solutions

    (ACS) market to the pulp and paper sector in

    South Africa. The study focuses on four

    major ACS solutions which are supplied to

    the pulp and paper industry which include

    distributed control systems (DCS), human

    machine interfaces (HMI), programmable

    logic controllers (PLC) and supervisory

    control and data acquisition (SCADA). Also

    included is a brief analysis of manufacturing

    execution systems (MES). Key issues

    researched include:

    Automation and Control Solutions supplied to the

    pulp and paper industry.A

    Key market suppliers and end users within the

    pulp and paper industry for automation and

    control solutions.B

    Market drivers and restraints faced in the ACS

    market in the pulp and paper sectorC

    D

    Key success factors within the ACS market to the

    pulp and paper industry.E

  • Content

    � Background to Study Slide 3

    � Research Aims and Objectives Slide 5

    � Scope of Research and Respondent Scope Slide 7

    � Research Deliverables Slide 10

    � Methodology followed Slide 13

    � Benefits of Research Slide 15

    � Frost & Sullivan Company Information and Contacts Slide 17

  • 7

    Scope of Research

    GEOGRAPHIC SCOPE

    • South Africa

    MARKET SEGMENTATION:

    • DCS

    • HMI

    • MES

    • PLC

    • SCADA

    END USER SEGMENTATION

    • Mechanical pulp

    • Chemical pulp

    • Paper milling and manufacture

    ACS Market Segments and Key End User Sub Sectors in South Africa

  • 8

    Respondent Scope

    For Market Engineering research, Frost & Sullivan utilises tried and tested marketing techniques to provide

    structure to the research and an easy format to compare results across different countries, markets and over

    time.

    This project was carried out using primary research (telephone or face-to-face interviews) and secondary

    (published and online material) as the principle methods of data gathering. The focus of the interviews for this

    project were primarily the respondent types outlined in the figure below.

    Organisation Type Target Designations Type of Information

    ACS Manufacturers and

    SuppliersMarket Demand Volumes, Key Competitive

    Issues, Strategic Approaches, Products, Market

    Challenges Etc.

    Key End User Requirements, Procurement

    Procedures, Instrumentation and Control Engineers,

    Production Managers, Production

    Managers, Engineering Technicians.

    ACS End Users in the Pulp and

    Paper Industry

    Marketing Managers, Sales Directors

    Technical Sales Managers, Engineering

    Managers, Operations Directors,

  • Content

    � Background to Study Slide 3

    � Research Aims and Objectives Slide 5

    � Scope of Research and Respondent Scope Slide 7

    � Research Deliverables Slide 10

    � Methodology followed Slide 13

    � Benefits of Research Slide 15

    � Frost & Sullivan Company Information and Contacts Slide 17

  • 10

    Research Deliverables 1 / 2

    Through this research service Frost and Sullivan has delivered the following:

    Research Summary

    • Market overview and total revenue forecasts

    • Key market drivers and restraints

    • Product type analyses

    • Competitive analysis of key suppliers to the pulp and paper industry

    • Strategic recommendations for both small and large market share holders

    Example Deliverables

  • 11

    Research Deliverables 2 / 2

    Example Deliverables

    Through this Research Service Frost & Sullivan has delivered the following:

    An analysis of the total industry as well as of each product

    type was carried out with each chapter containing the

    following sections

    • Market engineering measurements

    • Market overview

    • Market drivers and restraints

    • Market sizes and growth forecasts

    • Pricing and technological trends

    • Competitive structure and ranking

  • Content

    � Background to Study Slide 3

    � Research Aims and Objectives Slide 5

    � Scope of Research and Respondent Scope Slide 7

    � Research Deliverables Slide 10

    � Methodology followed Slide 13

    � Benefits of Research Slide 15

    � Frost & Sullivan Company Information and Contacts Slide 17

  • 13

    Methodology Followed

    This Research Service provides a strategic overview of the

    South African ACS market within the pulp and paper sector. The

    research service follows the principle of Frost & Sullivan's

    Market Engineering research methodology. This measurement-

    based methodology focuses on market measurement, analysis,

    forecasting, strategy development and monitoring.

    •The base year of 2007 was used for the research and a

    forecast period of seven years from 2008 until 2014 was

    projected.

    This study is based on thorough secondary and primary research principles. Extensive interviews were

    conducted with top sales and marketing managers of the major ACS suppliers to the pulp and paper

    industry in South Africa. The information obtained allowed for a thorough, top-down analysis of the ACS

    market within the pulp and paper industry of South Africa.

    Frost & Sullivan’s

    Market Engineering Research Methodology

  • Content

    � Background to Study Slide 3

    � Research Aims and Objectives Slide 5

    � Scope of Research and Respondent Scope Slide 7

    � Research Deliverables Slide 10

    � Methodology followed Slide 13

    � Benefits of Research Slide 15

    � Frost & Sullivan Company Information and Contacts Slide 17

  • 15

    Latest technological trends of ACS equipment

    Analysis of key end user

    requirements of ACS equipment

    in the pulp and paper industry

    Research

    Benefits6

    Market revenue figure

    forecasts for ACS

    equipment in the pulp and

    paper industry

    Key market drivers and

    restraints for the ACS

    suppliers in the pulp and

    paper industry

    1

    2

    3

    4

    5

    7

    Benefits of Research

    Competitive structure and

    ranking of key ACS

    suppliers to the pulp and

    paper industry

    Provides excellent analysis of the external factors affecting ACS revenues in the South African pulp and

    paper industry

    Analysis of key market

    trends

    Strategic

    recommendations of ACS

    suppliers to the pulp and

    paper industry

  • Content

    � Background to Study Slide 3

    � Research Aims and Objectives Slide 5

    � Scope of Research and Respondent Scope Slide 7

    � Research Deliverables Slide 10

    � Methodology followed Slide 13

    � Benefits of Research Slide 15

    � Frost & Sullivan Contacts Slide 17

  • 17

    Frost & Sullivan Contacts

    Phil Howarth

    Operations Director

    Frost & Sullivan

    +27 21 680 3269

    [email protected]

    Litiya Matakala

    Research Analyst

    Automation and Electronics

    +27 21 680 3280

    [email protected]

    Kate Howarth

    Sales Manager

    Frost & Sullivan

    +27 21 680 3261

    [email protected]

    Guillaime de Bassompierre

    Sales Executive

    Frost & Sullivan

    +27 21 680 3286

    [email protected]