m2 roadshow europe donald mc leod uni of herts
DESCRIPTION
TRANSCRIPT
![Page 1: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/1.jpg)
Extending our online strategy
into Mobile
![Page 2: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/2.jpg)
Background
Up to 2008 - traditional
Key drivers
1. Data Collection
2. Enhanced experience
3. Efficiencies
![Page 3: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/3.jpg)
Mobile timeline 2008-2009
2008 2009
Blyk
SMS
SMS
![Page 4: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/4.jpg)
Blyk – SMS, MMS, WAP
and HTML
HTML email
![Page 5: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/5.jpg)
Data Collection
Paper forms
Passed to admissions for data input >
Human error, delay in processing etc >
Prospectus sent out >
No further tracking
iPhone collection
Wap form developed (rendered for iPhone viewing) >
automated email sent including link to digital prospectus and CRM
account registration >
Follow up dependent on CRM account creation
![Page 6: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/6.jpg)
iphone app - data
![Page 7: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/7.jpg)
Mobile timeline 2008 2009 2010
Blyk
SMS
SMS
SMS
![Page 8: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/8.jpg)
Uherts.mobi
• Built for international market
• Course page feed
• 24 pages of content
• Data collection function
![Page 9: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/9.jpg)
Uherts.mobi
• Quick response codes linking through to
mobile content
• Full analytics
• 2011 Mini prospectus
o 275 – mobile site
o 214 – YouTube video
![Page 10: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/10.jpg)
Uherts.mobi - analytics
22 January to 28 September 2010
• Visits 17,505
• Visitors 12,740
• Impressions 38,416
![Page 11: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/11.jpg)
Orange World – April & May 2010
• Display
• Animated gifs
• engage with audience – incorporate responses
• open day campaigns directed to mobile landing page
Campaign Targeting Page Clicks CTR
Dates Impressions
26.04.2010 Age & 355,400 2232 0.63 %
26.05.2010 Geographical
Avg. Mobile CTR – 0.48%
![Page 12: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/12.jpg)
Web app – to reach maximum
number of students – 67% use
phone to access internet & 80%
have functionality
Audience: current students
Key functions - bus times,
campus maps, news & events
feeds, social media feeds, &
promotions
MyHerts.info
![Page 13: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/13.jpg)
myherts.info
screen shots
![Page 14: M2 roadshow europe donald mc leod uni of herts](https://reader033.vdocuments.mx/reader033/viewer/2022051817/548de327b479590d2b8b4b30/html5/thumbnails/14.jpg)
Mobile timeline2008 2009 2010 2011
Blyk
SMS
SMS SMS SMS – enquiries
and applicants
activity
More bespoke
web apps