m shopper ppt 06 13 11
DESCRIPTION
mShopper mobile platform ppt. SMS marketingTRANSCRIPT
Mobile Commerce Made Easy™
• In 2010 the US had 60M smart phones. Projected 5-year growth= 110M— 54% of all phones purchased are now smart phones (April 2011)
• InMobi predicts U.S. mobile shopping sales volume will reach $9 billion in 2011 (2010 = $2.4 billion)
• 79% of smartphone consumers use their phones to help with shopping, (comparing prices, finding more product info, locating a retailer)
• 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
— 38% made a purchase on their phones
Oracle’s “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” report. March 2011“The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, Dec 2010.
Mobile Commerce is Exploding
“Mobile Internet Will Soon Overtake Fixed Internet”
Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, 2010
Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, 2010
ECommerce ≠ MCommerce
Hot Topics (web) Hot Topics (IPhone)
Not Mobilized
Will Hot Topics succeed in mobile?
Could Hot Topic’s current mobile experience hurt
their brand?
“Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding iPad, are under 0.40%.” Houston, we have a problem…
…Anonymous mShopper client on why they decided to go mobile, Q4, 2010
What will happen to your sales when your competitors go mobile?
DSW(non-mobile-optimized)
Foot Locker(mobile-optimized)
Steve Madden(mobile-optimized)
~0.4%
VS.
Conversion Rates Can range from 1.0% to 3.0%!
Existing Websites Do Not Convert on Mobile Devices
Variab leY our W e bsite Traffi cAvg % of Traffi c that is M obile N O WY our Site 's Conve rsion RateAvg. W e b O rde r Size
1 2 0 ,0 0 0$
Com m e ntsUse d ro p d o wn to select yo u r site's a p p ro x im a te m o n th ly tra ffi c
1 ,4 4 0 ,0 0 0$
Use d ro p d o wn to select yo u r site's a vera g e o rd er size
2.50%200.00$
Use d ro p d o wn to select yo u r site's a p p ro x im a te co n versio n ra te
How m uch m one y am I losing e ve ry Y EAR?
Workshe e t: What Is T he O pportunity C ost of N ot Launching an mStore ?
How m uch m one y am I losing e ve ry m onth?
Assum e d V alue800,000
3.00% Gl o b a l a vera ge i s 1 1 %. Th i s grew b y 3 2 % i n l a s t 6 m o n th s (Us e yo u r s i te a n a l yti c s to i n p u t yo u r s i te's d a ta
Find out how much revenue your company is missing using our mCalculator
A quick tour of our mStores
Home PageCustomizable layout (modules & themes)
Auto-scrolling hot deals carousel
Popular categories & brands (automatic/select)
GetFirstDibs™ sign-up form
Another homepage layout choice
Search EngineAutonomous search for mobile behavior
SOLR search engine customizable for your products
Shopper-friendly search results presentation
Easily sort and filter results, gallery display
Search box on every page
Product DetailsScrolling product image gallery (up to 10)
Automatic sales-price formatting
Easy size and color selection
Shipping cost calculator (increases conversions)
Easy-to-use tabbed display of product fields
Scrolling carousel of related products
Add-to-Wish-List feature
Product Reviews if available
Shopping CartUser-friendly shopping cart with unlimited items
Shipping cost calculator by zip code
Three popular alternative payment options in
addition to all major Credit Cards
Cart abandonment SMS reminders
CheckoutStreamlined 3-step checkout
Integration with current customer database
Three order-processing options:1. Shopping Cart API2. Live-Order Queue3. PCI-compliant Business Processing Center
GetFirstDibs™
mShopper’s patent-pending, exclusive consumer outreach text-messaging platform
Build a mobile database and send text alerts
Powerful for direct response & branding
Analytics measure key ROI metrics
mStore DashboardBuild and manage entire mStoreCustomize mStore designs and layoutMerchandise & promote mStoreBuild mobile database and send text alerts
Welcome to my mStore. Use promo code MOBILE11 for 15% off!
Welcome / Offer Copy
Display from 5 to 50 Brands
Top Brands(from search engine activity)
Display from 5 to 50 Categories
Popular Categories (from search engine activity)
Sign-Up Form Link(can edit copy)
Deal of the Day
Hero Image
Hot Deals Carousel
You’re in control of your mStore!(example below: customizing the homepage)
GetFirstDibs™Driving Traffic,Sales and ROI
GetFirstDibs Helps Drive Traffic to Your mStore
Mobile Sign-Ups
Text alerts to product pages
Email to Database
Links to web sign-up form
Social / Viral Media
Links to web
sign-up form
Auto-redirect for mobile viewers
Form embedded on site
YourStore.com
Keyword Drivers in
Print/ RadioText XYZ to 1234
Bounce-back text
linkPaid Search
Links to web sign-up
form
Mobile Search (Paid)
Mobile Search(Organic)
Mobile Banner Ads
mShopper provides tools in red boxes
Review opt-ins, alerts sent,
transactions, sales amounts, time frame
and even ROI.
Review opt-ins, alerts sent,
transactions, sales amounts, time frame
and even ROI.
mShopper sends order via API to your e-commerce site(can customize for how you want it, takes a few days’ IT time)
mShopper sends order to live-order queue for pick-up/entry(your staff notified order is ready, gets info via email/web server, enters manually)
mShopper’s Business Processing Center enters order into e-commerce site(PCI-compliant Business Center enters order immediately)
1
2
3
Order Processing Made Easy(Choose what works for you)
Pricing Made Easy(We make money when you succeed in mobile commerce)
Monthly Licensing$99-$499-$999
based on web traffic
Performance-Based
Per-Transaction Fee>5% or published affiliate rate
Text
Messaging1 penny per message (Wow!)
We are your mobile business partnernot just a technology partner
Note: Text Messaging costs 1.5 cents per message when not purchased in volume (<100K messages)
Select Client Logos
Select Client Testimonials
On the success of
GetFirstDibs…
“mShopper helped us build a permission-based database of mobile subscribers and launch our first-ever text messaging campaign. They advised on what to promote, the copy to use, and even when to send alerts. Our text messaging campaign led to a clear increase in sales and a very good ROI.”
On mShopper’s
conversion
rates…
“We needed a feature to tell mobile shoppers about our daily deals. Our mStore came with a very user-friendly Daily Deal scheduler with consumer-facing countdown timers. We have some of the finest conversion rates with mShopper's platform."
On the
mShopper-Client
Relationship…
“mShopper has been with us every step of the way to make sure we had the best mStore possible. And it was ready faster and for much less money than other m-commerce providers we considered.”
Take the Next Step Go Mobile Now!
Make your data feed available to mShopper. We’ll build your mStore!
Go Mobile Now!
Kathryn Wardell -VP Merchant Sales & Services - [email protected]) 720 /279-8028
David Gould - CEO/Founder [email protected]
Contact us to see if you can get your first month free!
Thanks!
www.MobileCommerceMadeEasy.com
Follow us on Twitter at: mCommerceMadeEZ