m sc advanced food marketing finding info
DESCRIPTION
TRANSCRIPT
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Julia Robinson, Assistant Librarian for SAgE
MSc Advanced Food Marketing: Finding Resources for Research
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Overview
Today: Finding Resources for Research
Search strategies Library Search Databases and e-journals Open Access resources
Next week: Managing Citation and Referencing
Keeping up-to-date (citation alerts and RSS) Good practice guidelines for referencing Introduction to EndNote
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Seven Pillars of Information Literacy
©SCONUL 2007 Seven Pillars of Information Literacy model. Available at: https://www.sconul.ac.uk/groups/information_literacy/diagrams.html. Accessed: 16th October 2012.
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Different kinds of information
Information resources
Books
Ebooks
Journal articles
Newspapers
Conference papers
Theses
Standards
Government reports
Internet
Maps
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Information overload?
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Search strategy
• Books• Journals• Market data• Statistics• Official docs
• By date• By language• By type
• Broad and narrow terms
• Related terms• Synonyms
• Spellings
• Logical connectors (AND, OR, NOT)
• Truncation (conserv*, wom?n)
HOW Search
techniques
WHAT Keywords
WHERE Appropriate
sources
WHEN Limits
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Start by breaking down keywords
consumer
buyer
customer
public
behaviour
behavior
choice
attitude
functional
health
medicinal
fortified
foods
products
perishables
cereals
Consumer behaviour and functional foods
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Move on to where, when and how
Identify information need
Set scope and limits
Use appropriate sources effectively
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Choosing and using Library resources
Library Search• Books, ebooks, journal articles, eprints
Subject databases• Journal articles and conference papers
Specialist resources• Market data and newspaper content
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Full and mo
Improved searching with Library Search
http://libsearch.ncl.ac.uk
Includes data from the Library catalogue and a range of electronic resources
Full & mobile views
Warning! Not all our resources are covered
by Library Search
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Understanding databases
EJ Collection: Single publisher
Science Direct
Easy to use
Frequently full-text
Only one publisher
Database: Multi-
publisher
ScopusWeb of
Knowledge
Cover many subjects
Not usually full-text
Look for the
button
Database: Subject specific
CAB AbstractsPassport GMID
Lexis Library
Not usually full-text
Look for the
button
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Recommended resources for your subject
http://libguides.ncl.ac.uk/Foodmkt
Our electronic resources are available any time, anywhere
RAS – Remote Application Service https://ras.ncl.ac.uk/
Use Library Resources folder
Library Web pages & Library Guide for Food Marketing
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Open Access resources
Institutional repositories• ePrints (http://eprint.ncl.ac.uk/) • eTheses (https://theses.ncl.ac.uk/dspace/)
Subject-specific repositories• OpenDOAR (http://www.opendoar.org/)
Open Access journals• DOAJ (http://www.doaj.org/)
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Inter-Library Loans (ILL)
50 requests (@£1.50) per year
Distance access, use Web ILL
• Credit your account – in person, by post, by phone.
• Login to the Library catalogue (link in Library Search)
• Select Inter Library Loan tab
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Using other libraries
• http://www.ncl.ac.uk/library/about/access/joining/sconul/extra.php• Access and borrowing
SCONUL Access Scheme
• http://www.access.sconul.ac.uk/members• Borrowing rules vary
Check which libraries participate
• http://www.access.sconul.ac.uk/users_info• Collect SCONUL Access card
Register here first
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Help and support
http://libguides.ncl.ac.uk/Foodmkt
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Activities for today – compare and contrast
Plan your search strategy• Breakdown your keywords• Set your scope and limits
Library Search• Find books, ebooks and journal articles (search everything)
Scopus• Find journal articles and conference papers
Specialist resources• Choose a relevant resource from the Library Guides
Open Access resources• Search OpenDOAR or DOAJ