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Business with aSocial Conscience

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Today

Introduction of ourselvesOverview of the module

Exchange of expectations

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Business with a social conscience -Overview

1. What is the purpose of business?

What is conscience? Why does it matter?

Evolution of thought about business and conscience

Case: Dr Reddys Labs and the Red Heart Polypill

2. Dimensions of social conscience

Operationalizing conscience: Conscience in practice or action

Conscience through the value chain

Cases: Unilevers sustainable living plan, M&S Plan A 100commitments

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Specific Dimensions:Governance, Environment

3. Conscience through Leadership & Governance

The boards and managements roles in conscience

Leadersrole on setting the moral tone at work

Case: Good intentions gone awry at the NKF

4. Business and the natural environment

Environmental impact, Carbon footprint

Case: MAS Thurulie

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5. Stakeholder

relations

E-learning weekStakeholder analysis & Stakeholdermanagement

Integrative simulation: Lao Hydro

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6. Treating Employees with Conscience

Safety, Health, Wellness at work

Employee engagement

Positive psychology of happiness

Case: Taj Hotel

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Reaching out

7. Community & society

Of the community, By the community, or thecommunity

Case: Akzo Nobel

Organisational learning journeys,Dulux Walls

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Marketing with a Social Conscience

Consumer Culture

Creation of desire

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Innovative ways ofincorporating conscience

9. Blending social and businessobjectives

Fighting povertyBottom of the pyramid

BOP ventures: microfinance, GrameenDanone

Guest Speaker: Jack Sim

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Organising for Conscience

10. New forms of organisation

Social entrepreneurship

Organizing based on social conscience

e.g., Fourth sector, For-benefit or for-purpose

Venture philanthropy

Mini cases: Acumen Fund and investees

11. Integration & summary; projects

12. Projects

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Approach to learning

Student-centred

InteractiveCases

Discuss and debateSimulation

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Great expectations

Preparation

Readings

Cases

Exercises

Participation

Take risks, speak up

Experience and learn

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Even greater expectations

Peer learning and evaluation

Critical thinkingFeedback, please!

Anonymous feedback channel on IVLE

Be fair to your classmates and project groupmates

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Prepare for next week

Browse and be prepared to discuss:

http://www.unilever.com/sustainable-living/

http://plana.marksandspencer.com/about

Reading for this week:

Solomon, R.C. (2000) "Business with virtue : maybe next year?"

Business Ethics Quarterly, Jan, Vol.10(1), p.339-341.

Handy, C.M. (2002) "What's a business for?" Harvard BusinessReview, Dec, Vol.80(12), p.49-56.