m i d n i g h t m e d i a - jordenreed.com · brand identity & development brand strategy email...
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M I D N I G H T M E D I A
W W W . M N I G H T M E D I A . C O M
YOUR BRAND
NEVER SLEEPS
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W W W . M N I G H T M E D I A . C O M
WHAT WE DOIMPLEMENTVISIONARY
PLANS
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W W W . M N I G H T M E D I A . C O M
CAPABILITIES
Copywriting
Content Writing
Brand Identity & Development
Brand Strategy
Email Marketing
Media Planning
Project Management
Radio Advertising
Social Media Marketing
SEO/SEM
Event Management
TV Advertising
Video Production
Website Design
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W W W . M N I G H T M E D I A . C O M
Web, Mobile & Tablet Development
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W W W . M N I G H T M E D I A . C O M
It’s not just your website.It’s your brand.
It’s your reputation.It’s your story.
Make It A Great One.
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W W W . M N I G H T M E D I A . C O M
Symptoms of a Bad Website
1. Doesn’t create the right impression.2. Search don’t engines like it.3. It demonstrates that your business might bot be as organized.4. It shows you can’t communicate6. Visitors aren’t coming back. 7. If it's hard to navigate.8. Outdated design.9. No call to Action.10. Not integrated with social media.
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STRATEGY
1
CONCEPT ANALYZE
42 3EXECUTE
Relationship Design Optimize & Promote Evaluate Continue to monitor site performance
and track user engagement through analytics.
Aligning overall goals and objectives for the business.
Design options with look and feel, user experience, user interface,
navigation and images. Then build from there
Verify all pages of the site are functioning as expected, then migrate to live hosting. Placing SEO in the right
areas.
Our Approach
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Branding, Image & Front-End
Analytics- KPI’s = Results
User Experience (Navigation)-Mobile/Tablet Conversion & CTA
What We Know
User Experience (Navigation), Mobile/Tablet responsiveness
Marketing- Social, SEO/SEM/PPC, Digital Ads
Back-End, e-commerce, scalability, dev opps. Choosing the right technology,
hosting, planning execution.
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W W W . M N I G H T M E D I A . C O M
Your Community.Your Content.Your Story. Your Brand.
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Social Media Statistics
2.08 Billion People
25% spend more than 6-10 hours a week.
43 % spend more than 6 hours a week. $26.69 Billion
Total Number of Active Social Media Accounts
Time Spent on Social Media by Businesses
Total Amount spent on Social Network Ads in 2015
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How to run a successful campaign without
losing your mind.
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Define Messaging & Content Identify Audience and Influencers Look for Amplification Opportunities Create Post Flight Plan Build Engagement and Conversation
Campaign Conception
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W W W . M N I G H T M E D I A . C O M
Our Approach
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STRATEGY
1
CONCEPT ANALYZE
42 3EXECUTE
Relationship Creative Content Organic vs. Paid Evaluate
Constantly evaluating the statistics, and making adjustments as needed to
fulfill a successful campaign.
Create relationships with your consumer base. Make sure your
company is on all of the social media sites that pertain to your industry.
Establishing a story line is very important to your business—it helps
build relationships, which creates more engagement.
Test and create content for both organic and paid opportunities.
Analyze the data and continue with the best option for your business.
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We produce wel l rounded campaigns to help act ivate and
engage a specif ic audience around your brand and message. We track
and measure analyt ics, which provides insight that we can adjust as needed, in real -t ime. We are a KPI dr iven company, who creates campaigns aimed at generating
results for your brand.
Case Study
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Case StudyMiller Lite needed a way to connect with Hispanic millennials 21+ in order to promote sales of Miller Lite among this key demographic, and drive engagement through #EsMillerTime.
The Problem
The Solution
Midnight Media paired Miller Lite with one of the hottest artists in Latin Rhythm music. We produced an original video discussing what music means to him. Also, we premiered a new music video via the artist’s YouTube channel and social media pages. We tied in #EsMillerTime. Miller Lite products and branding were featured throughout both videos.
Re
sult
s 5.6MExceeded
Total Social Impressions
129KEngagement
Score*
111KHablame De Ti
Video Views
3.3 MTarget Social Impressions
*Likes, Comments, Shares, ReTweets, etc.
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W W W . M N I G H T M E D I A . C O M
CREW“WHY FIT IN WHEN YOU WERE BORN TO STANDOUT!”
-Dr. SeussAMY RUMPLER
CHIEF OPERATING OFFICER
JORDEN REED
STEPHEN OWENS
ACCOUNT MANAGER
CREATIVE TEAM
VICE PRESIDENT
DEBORAH NEWMANCHIEF EXECUTIVE OFFICER