m arketing s ecrets to d ouble y our d atabase tracy l. drumm, if marketing
TRANSCRIPT
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MARKETING SECRETS TO DOUBLE YOUR DATABASE
Tracy L. Drumm, If Marketing
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Copyright © 2009 If Marketing
When we hear external,
people think advertising
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Slippery Slope…
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Not about spending a lot,
it’s about “getting your hands dirty” and thinking
creatively
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Power In Numbers
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Top of the Tower
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Split an ad
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Share a mailer
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Increase Readershipnewsletter: before you
throw away, share with a friend (be
green).
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Spread the Word: Remarkable experiences
are remarked about
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Referral Station:Cards for lips, cheeks,
Botox, laser, etc.
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Staff Referral Cards:VIP Introduction
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Recovery Care Kits:Turning a negative into a positive
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Industry Referral Cards:Bring to salons, life coaches,
etc.
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Occupation of the MonthExample: Special for Real
Estate Agents only and mail to
agencies.
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Open house once a month for businesses on the floor
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Birthday CardsHappy Birthday to you AND a
Friend
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Girlfriend’s DayEmail blast to the database inviting them to bring a friend to the practice and have
an appointment together. Make it an experience.
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Do you sell gift cards?If so, sweeten the deal.
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Be Neighborly!
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Brochure Swap
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Table Trade
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Referral Coins
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Packages for Bridal Store
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Events
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You invite the audience, we’ll bring food, beverages
and the topic
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La Perla
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Victoria’s Secret
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Vosges
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Lord & Taylor
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Hair Extravaganza
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Speak at Various Associations
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Concierge
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Cosmetology
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Illinois Nursing
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Don’t Sell, Tell
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Patient Profile
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Quick Recap from Last Year
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The new low budget production
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Tell them what you want
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Footsteps
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Make it interactive - Latisse
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Call Katie on the Newsletter