marketing and your

Rear View MirrorAn ACEware Presentation

Why have a Rear View Mirror???

• Go Backwards ??? • See Where You’ve Been?

( have you’ve run over anything??)

Our Mission Today

• Leave the Mirror analogy

• Pivot to Capturing and Evaluating Marketing data

Today’s Topics

• You don’t have to be a Statistical Genius

• You don’t have to be uber intrusive

Dispelling the myths

Where is Marketing in 2014?

BUT… we’re going to focus on Evaluating our Marketing Efforts…

It’s all about the

DATA!

But, it’s all about the

In the beginning….

In the beginning….

Capture the Data

The Tools to Analyze it

The Will to Getterdone

The Players…

Student/client/learner

The Product

How’d they find us?

• Who they are

• How did they find you?

Who – The Enrollee

How can you set up systems to capture HOW they got to you?

Who – The Enrollee

v

v

Balancing what you’d LIKE vs what you NEED

Do you need all that info?

The answer is simple

ASKfor only what you will use

USEwhat you ask for

What – The Transaction/Registration

What – The Registration/Signup

Reports to Count On

Your Five Key Marketing Reports

Let’s lookIn that

Rear ViewMirror

QUESTIONS?

April 6-9, 2014Hilton Garden InnManhattan, KS

2014 ConferenceIf you liked this, you’ll love our conference!ACEware 2014 Conference

www.aceware2014.com

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