MARKETING 201EMS: Differentiated Marketing Services

Kevin OldhamVice President – United Country Marketing Services

INTERNAL MARKETING RESOURCES AVAILABLE TO UC AFFILIATES

Internal Marketing Firm

UCMS’ Suite of Services

These are optional marketing services

WHAT IS UNITED COUNTRY MARKETING SERVICES?

• Your in-house marketing team:– Strategic marketers: 4– Graphic designers: 4– Web designers & SEO Specialists: 3– Media planners: 1– Media buyers: 1– Copywriters: 1– Public relations specialists: 2– Editors: 1

• You have a full marketing team of 17 professionals supporting you….can your competitors stake this claim?

• We free you up to do what you do best…list and sell real estate and conduct auctions.

WHAT IS EMS?

• United Country Marketing Services’ exclusive suite of services

• Designed to address need for seller-paid marketing services

• These optional services are above the standard UC offering

EMS IS A COMPETITIVE DIFFERENTIATOR DESIGNED TO HELP

YOU LIST AND SELL…

Common denominator: Seller typically funds a campaign with your company’s name tattooed on the advertising

THE VALUE OF DIFFERENTIATIONR

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HOW YOU CAN MAKE MONEY LEVERAGING EMS

• Use EMS to open doors that previously may have been closed

• Leverage EMS to drive buyers to your listings

• Revitalize marketing efforts on existing listings

• Eliminate the Opportunity Cost of executing marketing tasks yourself

• Use EMS as a differentiator to increase listings & commissions

EMS MARKETING PROCESS

THE EMS SUITE OF SERVICES

• Fully Integrated multi-media auction marketing campaigns

• ‘One-off’ services– Brochures – Media Plans– Digital Campaigns– Corporate ID– Any marketing

needs you need, we can handle them for you

ANNOUNCING THE UCMARKETINGSERVICES.COM

WEBSITE

Important Differentiator For EMS Clients

OUR VISION STATEMENT

United Country Marketing Services’ vision is to deliver professional, fully integrated marketing solutions that give United Country affiliates a competitive advantage by:

– Creating opportunities to for you to list and sell large properties, real estate developments and auctions

– Increasing the likelihood of an acceptable offer– Stimulating the market by focusing a spotlight on your listing or

auction– Serving as a differentiator in listing presentations

MARKETING 201EMS: Differentiated Marketing Services

Kevin OldhamVice President – United Country Marketing Services