m ake y our b rand u nforgettable … v isually anita campbell, small business trends...
TRANSCRIPT
MAKE YOUR BRAND UNFORGETTABLE … VISUALLY
Anita Campbell,Small Business Trends
@SmallbiztrendsVisualMarketingBook.c
om@VisualMktgBook
5 Visual Design Tips Create a Compelling Logo Use Color to Stand Out Reinforce Your Personal Brand Innovate Engage Your Audience
VisualMarketingBook.com
@VisualMktgBook
1.Create a
Compelling Logo
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@VisualMktgBook
Reinforce What Your Business
Does
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@VisualMktgBook
Memorable, Stands Out,
Fits In
VisualMarketingBook.com
@VisualMktgBook
VisualMarketingBook.com
@VisualMktgBook
Let’s Play:Name THAT
Brand!
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@VisualMktgBook
3. Color: Name that Brand.
Use Color toDefine Your Brand,
Differentiate It
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A Colorful CampaignTo Stand Out in a Boring Banking
WorldVisualMarketingBook.c
om@VisualMktgBook
A Colorful Campaign
A Colorful Campaign
A Colorful Campaign
A Colorful Campaign
3.Reinforce Your
Personal Brand
The Headshot…
Becomes Unique And Meaningful
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@VisualMktgBook
Case in Point: Michelle Villalobos
Consultant & Speaker
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Image:Take some risks,
but keep it relevant
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@VisualMktgBook
VisualMarketingBook.com
@VisualMktgBook
4.Innovate
The Standard Business Card…
Gets New Meaning
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A local NEOhio company…
Jakprints
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@VisualMktgBook
5.Engage Your
AudienceVisualMarketingBook.c
om@VisualMktgBook
Get people actively DOING
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@VisualMktgBook
Instead, do what GRP, a recording
studio, did
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@VisualMktgBook
More Tips
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@VisualMktgBook
On a Budget? Keep file of design ideas for
inspiration Get help (referrals and Twitter!) Invest in a great logo first Repurpose design (print & online) “Add as you go” design
VisualMarketingBook.com
@VisualMktgBook
Are Your Visuals Doing the Job?
FormWell designedIntuitive Legible and visibleProfessional looking
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@VisualMktgBook
Are Your Visuals Doing the Job?
MeaningSupports business goalsStyle is appropriateContent is understandable
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@VisualMktgBook
Are Your Visuals Doing the Job?
Function Inviting Has call to action Easy to use and easy to find Purpose is clear
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THANK YOU!
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@VisualMktgBook
Anita Campbell,Small Business Trends
@Smallbiztrends