M A R K A I Z A T T

2 9 T H M A R C H 2 0 1 2

T H E B R A N D

T H I S I S V E R T U

Established 1998 in UK, first

product launched 2002 in Paris

Vertu has defined several

industry standards and led

many design innovations

Direct to consumer approach Fully integrated value chain from

product to retail

Own product development, R&D

and state-of-the-art production

Pioneer in merging luxurious

high-performance materials,

technology and services

With Concierge, Vertu has created

the world of mobile

luxury services

THE COLLECTION

Confidential

AYXTA

Timeless, distinctive and

authentic; Constellation

Ayxta is a modern classic

that is designed for life.

ASCENT

Inspired by the sculptural

lines of big-engined

supercars, Ascent is

unmistakably built for

power and performance.

SIGNATURE

Inspired by grand

complication timepieces

and the finest

jewellery Signature truly is

The Chairman’s Phone.

QUEST

The Constellation Quest has a

quiet elegance and understated

style that whispers confidence.

Brilliantly intuitive and a pleasure

to use.

CONSTELLATION

The most exquisite touch.

Constellation is the epitome of ‘Life.

Beautifully arranged.’ and offers the

whole Vertu experience within one

touch.

5

PIONEERING DESIGN

TECHNOLOGY

SERVICES

EXPERIENCE

ACCESS

SECURITY

L I F E . B E A U T I F U L LY A R R A N G E D .

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Unique & exclusive

Iconic, timeless design

Authentic & durable materials

Tried & tested technology

Connectivity

Battery performance

Sound quality

Imaging capabilities

Tailored

Relevant

Quality vs. quantity

Independent

Luxury human interaction

Non-scalable

Continuous support

E X C L U S I V E S E R V I C E S

V E R T U C O N C I E R G E

At the heart of every Vertu handset is Vertu Concierge.

Accessible through the dedicated button on the side of the handset.

Unique, tailored and independent global lifestyle assistance

Service available 24 hours a day, 365 days a year.

Available in 8 spoken languages – English, French, Italian, German,

Russian, Arabic, Mandarin and Cantonese

Dedicated Concierge Managers in each region are there to assist &

ensure we are engaging our customers

V E R T U C O N C I E R G E

Three distinct levels

Classic – A team of lifestyle managers, with global gravitas and

local knowledge. Responsive, anticipating every need and

requirement

Dedicated – a one to one service plus a dedicated team matched

to the customer’s location and lifestyle needs. Intimate knowledge

of the customer providing proactive assistance and unrivalled

service

Ultimate – truly bespoke service. Personally selected lifestyle

director handpicked by the customer. Geographic resourcing and

individual service customized by the Vertu owner

G L O B A L T R AV E L

Vertu City Brief

Independent, luxury travel guides for 200 cities

across 73 countries

Curated recommendations written exclusively for Vertu Owners

Regularly updated with the top 50 destinations updated each month.

Includes ski and beach resorts.

Beautiful imagery for every venue.

V E R T U S E L E C T

Vertu Select presents inspirational articles and

exclusive opportunities to enhance our

customer’s lifestyle whatever their passion

A gallery of award winning photography

alongside world-class writing

Available in 7 languages:

Simplified Chinese

English

French

Italian

German

Arabic

Russian

C L U B A C C E S S

Vertu Members’ Clubs

The ultimate Private Members Club at the touch of a button

A growing, global network of private members’ lifestyle & business clubs

for Vertu Owner’s complimentary use.

Even in a city away from home, our Vertu owners have their own club in

which to relax, work and to entertain.

Core Club, New York

Home House, London

Kee Club, Shanghai and Hong Kong

Tower Club, Singapore

St James, Paris

W I N E

The ultimate sommelier at the touch of the button

Britain's oldest wine and spirit merchant, Berry Bros. & Rudd

have an unrivalled global reputation, having

traded from the same shop on St James’s Street, London for over

300 years

Berry Bros. & Rudd share the Vertu philosophy of

providing a personal, one to one service

Vertu owners will have direct access to Berry's’ most

experienced team of fine wine advisors, offering

advice and assistance in managing their wine needs

P R O T E C T I O N

Protector Services Group “PSG”, a privately owned security and

risk management company specializing in Personal Security,

Corporate Security, Travel Security, Intelligence Services, Asset

Protection and investigation

A global reach with offices in more than 60 countries worldwide

and headquarters in Beijing, Hong Kong Singapore, New York,

London, Dubai, Riyadh, and Delhi

Unlimited, and in some areas exclusive high level access to

PSG's expert consultants, dedicated to providing ultimate

services and support, based upon the customer’s requirements

for comfort, safety and security

PA RT N E RS HIP S

Confidential 15

Successful partnership since 2007

8 product collaborations so far

Collaboration since 2011

Joint proposition for American

Express‘ best Centurion

cardmembers in Europe, Russia

and the Middle East

Collaboration since 2011

Homage to Zegna‘s 20th

anniversary in China including

Zegna-related services & content

Evolution

ESTABLISH AS A GLOBAL CONTEMPORARY LUXURY BRAND

Technology

NEW WORLD

Luxury

OLD WORLD LIFE BEAUTIFULLY ARRANGED

PIONEERING DESIGN

TECHNO-LOGY

SERVICES

PIONEERING DESIGN

TE-CHNO-

LOGY SER-

VICES

F L A G S H I P B O U T I Q U E S

Montenapoleone, Milan

Madison Avenue, New York

IFC, Hong Kong

One Central, Hong Kong

Global Watch Market1

$56 billion (2014)

$50 billion (2008)

1) Bain & Company

2) Bain & Company

3) Datamonitor

Global Shoe Market2

$227 billion (2014)

$198 billion (2008)

Global Mobile Phone Market3

$174 billion (2014)

$101 billion (2008)

+12% +15% +72%

M A P P I N G T H E O P P O R T U N I T Y

M O B I L E P H O N E M A R K E T S E G M E N TAT I O N

C O M P E T I T I V E E N V I R O N M E N T

Tag Heuer Link

Touch phone with Android OS

Versace Unity

Touch phone with proprietary OS

Next: Android OS

Dior phone

Touch phone with proprietary OS

Next: Android OS

Ulysse Nardin

ITU/touch phone with Android OS

Mobiado Grand 350 Aston Martin

QWERTY phone with Symbian S60

Celsius X VI II

Artisan watch phone with proprietary OS

B R I N G I N G I T A L I V E

LA U N C H O F T H E N E W C A MPA I GN

W H AT D I D W E E X P E C T F R O M

T H E A D V E RTI S I NG?

• Launch Constellation whilst promoting Vertu range

• Explain a life beautifully arranged

• Communicate membership to a world of access and privilege

• Provide tangible justification for purchase

• Generate curiosity and desire

• Place handset centre stage

• Generate feeling of expertise

• Create a strong visual identity

C R E AT E A S T R ONG V I S U A L I D E N T ITY

C R E AT E A S T R ONG V I S U A L I D E N T ITY

C R E AT E A S T R ONG V I S U A L I D E N T ITY

C R E AT E A S T R ONG V I S U A L I D E N T ITY

C R E AT E A S T R ONG V I S U A L I D E N T ITY

C R E AT E A S T R ONG V I S U A L I D E N T ITY

C R E AT E A S T R ONG V I S U A L I D E N T ITY

P R I N T

O O H

O O H

O O H

D I G I TA L

Label for arrow

T H E N E W V E RT U .COM

On Wednesday 19th September, with the launch of

Constellation, the launch of a new Vertu.com will

create a rich digital environment for prospects and

customers alike to engage in Vertu.

Our aim is to create a seamless experience and

one which can be tailored to match regional and

commercial priorities.

It will be at the centre of our marketing activities

both global and regional as the most accessible

way to immerse in Vertu’s world in seven

languages.

I N C R E AS ING E N G A GE ME NT

Visitor numbers

have doubled

year-on-year.

Mobile usage

has doubled

since launch.

A R I C H E R E X P E R I E NCE

Direct traffic is

now 32%

compared with

the old site

average of 20%.

Bounce rates

dropping and

linger time

increasing.

U K MO B I LE A D V E RT IS ING

Advertising on Net-

a-Porter resulted in

over 5,000 UK

prospects viewing

the Constellation

movie and 25% of

those clicking

through to

Vertu.com.

S U C C E S SFUL C O N S TE LLAT I ON

L A U N C HE S

Throughout key markets

R A I S I NG B R A N D AWA R E N E S S

On a wider scale

I N C R E AS E D A P P E A L A N D

C O M M UNI CAT IONS C H A N N EL S

Ma Yansong

I N C R E AS E D U N D E R STAND ING O F

B R A N D & P R O D UC T O F F E RING

Educating the media

D E L I V E RI NG N E W ME S S A G ES V I A

TA N G IB LE E X P E R I E NC ES

Vertu Services offering

P O S I T I V E R E S U LTS

76% of 2H 2010 coverage in first two months

following Constellation launch

ST TECH

HOW TO SPEND IT ESQUIRE VOGUE

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