m a k e y o u r n e t w o r k s m a r t e r focus on video boosts sales summary of 2005 ray...
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M A K E Y O U R N E T W O R K S M A R T E R
Focus on video boosts sales
Summary of 2005
Ray Mauritsson, CEO
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Agenda
Summary 2005 Trends and market development First quarter 2006 Outlook
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2005 in brief
Improved profitability Growth within Video, +55% Increased acceptance of network video Intensified partnership Product launches of smart and
innovative network products Important Awards
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Financial performance 2005
Net sales: 895 MSEK (691) Operating profit : 128 MSEK (51) Earnings per share: 1.32 SEK (0,44)
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Axis video growth
0%
10%
20%
30%
40%
50%
60%
70%
80%
Q1-04 Q2-04 Q3-04 Q4-04 Q1-05 Q2-05 Q3-05 Q4-05
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Network Domes & PTZ Cameras
AXIS 225FDAXIS 214PTZ
FixedCamerasAXIS 207
AXIS 207WAXIS 206Axis 206MAXIS 210AAXIS 211AAXIS 221
Axis product portfolio, video
Video ServersAXIS 241SAAXIS 241QAAXIS 240Q
AXIS 240Q Blade
Axis Video Management & ADP SolutionsAXIS Image Enhancer
AXIS Camera Management
Axis Video Management & ADP SolutionsAXIS Image Enhancer
AXIS Camera Management
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Global distribution and sales
Axis
ResellersSystem
integrators
End user
Distributors
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Totally: 5849
Partner Program
Solution Gold256
Authorized5342
Solution Silver/Premium 251
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Axis world wide organization
SwedenHQ
Singapore
Benelux
France
Nordics, EE& Russia
UK
China
Australia
Korea
Taiwan
San Diego
Canada
SouthAmerica
Boston
Spain &Portugal
Germany
Italy
Middle East& Africa
Japan
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Shipping &invoicing
Shipping &invoicing
Logistic CentreLund/Asia
Logistic CentreLund/Asia
ManufacturingAsia/Europe
ManufacturingAsia/Europe
Scalable production
ComponentpurchasingComponentpurchasing
ForecastsForecasts
OrdersOrders
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Customer segments
Retail
Bank Transportation
Government Education
Industrial
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Customer case – Retail, USA
1,000 AXIS network cameras – as a first step
Major US national retailer
9,000 additional cameras expected for coming years.
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Customer case - Transportation, Stockholm
300 network cameras as a first step AXIS 225FD 2,000 cameras will be installed
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Highlights January-March
Total growth + 47 % Continued growth within Video + 69 % Accelerating network video market Big retail installations Cooperation with Assa Abloy, Securitas and Lunds
university
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Highlights Q1, 2006
Net sales 257 (175) Operating profit 38 (14) Profit before tax 38 (14) Profit after tax 27 (12)
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Sales Q1, 2006
Print11 %Print11 %
Video85 %Video85 %
Other2 %
Other2 %
Americas42 %
Americas42 %
EMEA45 %
EMEA45 %
Asia13 %Asia13 %
Scan 2 %
Scan 2 %
*Q1 2006
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Growth10%
Growth10%
Growth40%
Growth40%
Size and growth potential
CCTVCCTVNetwork
VideoNetwork
Video
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Market leadershipProfessional Network Video
Future outlook, Axis´ goals
Focused product range• Aggressive product development• Intelligent solutions
Focused business model• Channel partnerships
Focused employees andfocused company