1. DEADMAU5

2. Joel Zimmerman (AKA DEADMAU5) is a Canadian electronic music artist, who is considered one of the biggest producers of electronic music in the world.With electronic music exploding over the last few years, DEADMAU5 stands a part by his unique use of social media.DEADMAU5 is an active user on multiple social media outlets such as Twitter, Facebook and Instagram. 3. One example of DEADMAU5'S unique use of social media. Most artists would be happy to be able to reach such a large amount of users,8 million likes on a fan page is only a dream to some smaller artists. DEADMAU5 on the other hand does not care how many fans have liked his page, and seemingly encourages people to unlike his page. 4. DEADMAU5 has a very pretentious online persona.He cares little what people think of him, and is very honest andout spoken when dealing with people online. DEADMAU5 is known for going on rants, and calling people outwhen he feels they have wronged him in some way. There is very little separation from his musical, online, andpersonal life, when it comes to his online persona. 5. DEADMAU5 found early success targeting his music towards young adult and teen audiences.This young audience allowed him to utilize social media to grow his fan base.However, recently DEADMAU5 has become frustrated with the amount of young fans who are becoming a huge part of the genre DEADMAU5 helped established. 6. Even though DEADMAU5 uses social media to call people out, go on rants about how it is ruining the industry, he still uses it to promote his music like every other musician.Below is just one example of how he uses social media to promote his next tour. 7. Here is an example of DEADMAU5 expressing his distaste of the current music scene.DEADMAU5 believes when he first started out, electronic was simpler and did not worry about things like social media, something he seems to blame for ruining the quality of the music scene. 8. DEADMAU5 does seem to follow Eckerling's tips to social media.DEADMAU5 connects with fans on a daily basis, talking to individuals specifically.Nearly half of DEADMMAU5'S tweets are in reply to fans who he has been having ongoing conversations with.DEADMAU5 certainly connects with fans, using the social media he seems to be impartial to. 9. In terms of media posting between the physical world and the online world, I would have to to say there is a massive difference in the two.This difference is not just for DEADMAU5, but for all artists.Postings in the real world cost money, in the online world you can post as much as you like for free.The online world also provides the ability to reach out to a larger audience than a physical posting would.While there is a need for physical postings, most artists do not worry about, or rely on them at all 10. In the last week, between Twitter, Instagram and Facebook, DEADMAU5 has posts easily over 100 times to the various outlets.Whether he is trying to or not, DEADMAU5 seems to be following the steps to social media success.Daily interactions with fans and other famous people with similar interests have caused him to have a substantial online presence. 11. DEADMAU5 has been see famous tattoo artist Kat Von D off and on for the last few years.Their relationship has been highly public due to both individuals having in depth online personas.Their break up in 2013 was publicized and things that would not need to be posted online were made known through social media, this created even more drama for the couple. 12. DEADMAU5'S personal life can hardly be called personal, with him being constantly tied into social media.He often posts what he is thinking online, and then goes back to delete the post a few hours later, realizing that he may regret posting it.Below is just one example of a post he has made that is simply random thoughts, while it is not a post that people may critical of, we see how he posts to his social media, unfiltered. 13. DEADMAU5 has one of the largest followings on social media, with a fan base that some artists can only dream about.Facebook fan page: 8.5 million likesTwitter: 2.66 million followersInstagram: 860,000 followers. 14. With a fan base as large as DEADMAU5, and an attitude that sees social media as having a negative impact on his craft, it is understandable why he would ask followers to unlike his page. Whether or not DEADMAU5 fully appreciates his success in social media online, one thing is certain, his success is real.How many social not-working sites do we really need? deadmau5 15. Follow DEADMAU5: Facebook: www.facebook.com/deadmau5Twitter: twitter.com/deadmau5Instagram: http://instagram.com/deadmau5