Lynette Watts, PhD, Assistant Professor, Radiologic Sciences Midwestern State University Social Media for Radiography Professionals Identify types of social media, future employers potential outlooks/attitudes, and present/future laws covering social media and the workplace. (1)You, Your Employer, & Social Media (2) Legal Issues (3)Examples and Discussion Social Media for Radiography Professionals The Video Costs Dominos 10-Million Dollars in Sales Social Media for Radiography Professionals Its obvious that companies are becoming awareSometimes painfully aware of social media; how about you? Its obvious that companies are becoming awareSometimes painfully aware of social media; how about you? Social Media for Radiography Professionals Social Media? Whats Social Media? You may get a variety of responses Social Media for Radiography Professionals Social Media? Whats Social Media? You may get a variety of responses Social Media for Radiography Professionals Social Media? Whats Social Media? You may get a variety of responses Social Media for Radiography Professionals Social Media? Whats Social Media? Social media broadly defined: Any online platform or channel for user generated content Digital content and interaction that is created by and between people Digital content and interaction that is created by and between people. Social Media for Radiography Professionals What sites are people using to interact? Social Media for Radiography Professionals Since the content of these sites are created by the users Social Media for Radiography Professionals Contains everything that is good within us & everything which is bad. Social Media for Radiography Professionals Face on Friend in Acted like the Missing-link while using Put the twit in 2014 survey of 2,138 Hiring Managers/Human Resource Managers and 3,022 full- time, private sector employees Social Media for Radiography Professionals Conducted online by Harris Poll on behalf of careerbuilder.com between February 10 and March 14, 2014. do not search social media but plan to start of employers are using social media to search candidates are using Google to search potential candidates with 20% doing frequently/often Social Media for Radiography Professionals Before moving on remember... People make the hiring/firing decisions Federal Law Regarding Employment E Employment decisions based upon information gained through an applicants social media site is not without risk to the employer. Human Resources Departmentsinformation found online should be relevant to the candidates qualifications for the job. Federal Law Regarding Employment EEOC provides guidelinesemployers are generally prohibited from asking an applicant the following: Federal employment practices that must always be adhered to Equal Employment Opportunity Commission (EEOC) provides guidelinesemployers are generally prohibited from asking an applicant the following: - Age - Disability - Genetic/Family Information - National Origin - Pregnancy - Race/Color - Religion - Sex - Political views munications-and-information- technology/employer-access-to- social-media-passwords-2013.aspx Prohibits an employer from requiring or requesting access to the personal accounts of employees and job applicants through electronic communication devices; establishing an unlawful employment practice. Effective September 1, 2013 Regardless of the Law People have Emotions & Feelings that Affect their Decisions Social Media for Radiography Professionals Unless theyre Dr. Sheldon Cooper Inappropriate Behavior and Provocative Information Information that contradicts your resume 51% of hiring managers searching candidates on social media found content which Social Media for Radiography Professionals Whether the candidate presents him/herself professionally 43% of hiring managers use social media to determine You, Your Employers, & Social Media To seek more information on candidates qualifications Social Media for Radiography Professionals Whether the candidate is well-rounded Good fit with company culture: 46% Social Media for Radiography Professionals To look for reasons not to hire the candidate 12% of HIRING MANAGERS Discussion & Examples Social media and HIPAA violations in the news Case Example 5 CA nurses fired after posting shift-change updates on patients No names, but specific information provided so the next shift could i.d. patients Case Example Two Wisconsin nurses were fired after posting a patients radiograph to Facebook page Social media and HIPAA violations in the news Case Example A firefighter-EMT was fired after posting an animated video of real-life interactions between a doctor and a first responder He appealed but did not get his job back Social media and HIPAA violations in the news Case Example ER nurses and staff (St. Mary Medical Center, CA) posted pictures of a patient dying from fatal knife wounds They did not help the patient before taking pictures!!!!! Social media and HIPAA violations in the news Case Example A Rhode Island ER physician was fired after posting personal information about a trauma patient on Facebook She omitted the patients name but put enough information on the site that the patients identity was revealed She was fined $500 and reprimanded by the RI state medical board Social media and HIPAA violations in the news If you think time heals all wounds or hides all mistakes, it doesnt(from 2010) Case Example An ER resident at Stony Brook Medical Center was reprimanded after a photo surfaced from 2006 of a classmate posing thumbs up with a cadaver This caused the school to write a very strict policy about not posting cadaver pictures to social media sites A former neurosurgical resident posted an open craniotomy Private settings No patient i.d. Limited to 260 friends Word got out, and an investigation was launched No HIPAA violation but was still reprimanded National Labor Relations Board and Social Media Case Example An EMT in CT was fired after disparaging her boss on Facebook The NLRB sued, saying the comments were protected speech (wages, hours, working conditions) Caused the company to write less- restrictive policies for employees National Labor Relations Board and Social Media Case Example A non-profit company fired 5 employees who went on FB and argued with another employee who was going to complain to management about their work performance The NLRB sued, saying this was protected speech, and thus, unlawful firing of the employees Myth #1: Avoiding identifying information is not a violation In 2010, five nurses were fired from a medical center in California for discussing patients on Facebook. The hospital claims no identifying information, such as patient names or photos, were included in the posts, but chose to fire the employees anyway. In a similar situation, a nurse in Michigan was fired for an angry update on Facebook about an alleged cop-killer (unnamed in her post) who was a patient at her hospital. Due to the news coverage, the hospital felt that it was clear whom the nurse was discussing. Myth #2: Pictures at work are okay as long as they arent of patients Four nursing students in Kansas were expelled from their program for posting pictures of themselves with a human placenta on Facebook. The students contend they were informed their post would not be a violation of privacy, but were expelled for their lack of professional behavior anyway. It is also important to recognize often time more can be seen in a picture then a photographer intends. Even taking pictures of fellow staff members in the hallway might inadvertently capture a patients name on a door or walking down the hallway. Myth #3: Public figures dont have the same protections An employee at a medical center in Mississippi resigned from her job due to a privacy violating tweet. The employee responded to a tweet from Governor Haley Barbour concerning trimming expenses from the budget with a remark regarding the governors private, after- hours appointment several years prior. Though the governor is a public figure, his medical history is protected under HIPAA. You, Your Employers, & Social Media Turnoffs employers encounter when reviewing job candidates online: Provocative Photos or Information Provocative Photos or Information You, Your Employers, & Social Media Turnoffs employers encounter when reviewing job candidates online: Information about Drinking or Drug Use Information about Drinking or Drug Use More pathetic than amusing. You, Your Employers, & Social Media Turnoffs employers encounter when reviewing job candidates online: Bad-Mouth Previous Employer( Employer(s) Bad-Mouth Previous Employer(s) You, Your Employers, & Social Media Turnoffs employers encounter when reviewing job candidates online: Discriminatory Remarks/ Hate Speech You, Your Employers, & Social Media Turnoffs employers encounter when reviewing job candidates online: Lies about qualifications Lies about Qualifications L i e s a b o u t Q u a l i f i c a t i o n s Other Examples Because we really dont want to know A patient came to the ER and You, Your Employer,& Social Media Greatyou landed a jobnow dont screw it up! A Cisco employee responded to her tweet, offering to pass her sentiments along to the hiring manager. Riley lost the job before it was even started. A Texas teen lost her job at a Dallas area pizzeria before she even started when she trashed the gig in a tweet that her prospective boss spotted. Ew I start this f*** a** job tomorrow, Twitter tweeted on Friday regarding her new job at Jets Pizza in Mansfield, along with a string of emojis depicting seven thumbs But the worker was served up a cold slice of reality when another Jets employee showed the missive to franchise owner Robert Waple. He responded to the young girl with a tweet of his own. No you don't start that FA job today! I just fired you! Good luck with your no money, no job tweeted on Saturday, using his account for the first time since signing up for the social media service in You, Your Employer, & Social Media Even Betteryou have a jobdont screw it up! The good news... Social media is not always vindictive When used properly, it can embellish a candidates credentials According to CareerBuilder, 29 percent of employers have said, Youre hired, as a result of a social media site. The most frequently cited reasons include: Quality insight on personality Professional image Variety of interests Superb communication skills Positive references from other people Don't sanitize your social media profiles completely Take down tasteless photos, but don't completely erase your personality... If you erase any color, your employer won't learn anything interesting about you... Don't sanitize your social media profiles completely Just to be safe, you should delete any incriminating photos altogether. You, Your Employer,& Social Media Lesson Have fun with Social Media, but do it with your eyes and brain wide open! What do you think about people becoming pariahs (social outcasts) because of social media postings? You, Your Employer,& Social Media