lynda goldman presentation for expo east sept 21 2011
DESCRIPTION
Natural Products Expo East Workshop on How to Create Loyal Supplement BuyersTRANSCRIPT
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Retailer Workshop The Business of Supplements:
How to Attract the Loyal Supplement Buyer
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Think like Google•What does Google do? •Answers every question•65% of web searches are health related
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Goals for Today
• 1 New idea to put into action• 3 Secret Marketing Ingredients• 26 Ways for Retailers to Stand Out from
the Crowd and Get Fresh Customers Daily
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What’s your biggest challenges?
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How to Stand Out in a Sea of Competition & Build Loyal Customers
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Know Who You Are & Show It
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Who are your customers?
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3 Key Ways to be Awesome!1. Customer Service 2. Products & Merchandising3. Marketing (including online)
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Be the Expert, Provide Guidance
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Provide Theatre!
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Be the Hello of the Day!
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Remember Names & Preferred Products
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Find the Fabulous Finds!
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Secret Marketing Ingredient #1 What do these products have in common?
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Secret Marketing Ingredient #1
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Marketing Opportunities• In store events• Joint Venture• Educational opportunities• Online marketing
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Educational Opportunities
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Use Natural Partners- Suppliers Bonus: Energize your staff!
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Who can you naturally partner with?Send a letter, email or discount to lists of local:•Nutritionists•Naturopaths•Fitness centers•Day spas•Chiropractors •Yoga studios•Acupuncturists
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Awesome Marketing Educational opportunities• Partner with Suppliers, Joint Ventures• In store events
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Online Marketing
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Keys to Google
• Titles (use keywords)• Your Location (keywords)• Description of site
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Common Problems
• Too busy• Competing on cost• No valuable content
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Secret Marketing Ingredient #2
Connect with Customers
“About” PageTell your Story
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My Favorite Health Food Store
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53 x More Powerful than other online marketing
Secret Marketing Ingredient #3
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Google Video
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Video Shows…• How to use products• Customer testimonials• Your staff• New products• Recipes
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What’s Your New Action Idea?
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Free Conference Report:
• 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily
• Power Point Slides