lwh 2016 marketing ideas€¦ · create an infographic-based marketing campaign. turn case studies...
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© 2016. All rights reserved1.888.696.2900 | www.haleymarketing.com
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25 Innovative Sales, Marketing & Recruiting
Ideas for 2016
PRESENTED BY
Team Haley
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Agenda
• Ideas…
• More ideas…
• Even more ideas!
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© 2016. All rights reserved1.888.696.2900 | www.haleymarketing.com
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Use remarketing to stay top-of-mind…and bring people BACK to your website!
Tip 1
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Use Google Adwordsto target your client and candidate lists.
Tip 2
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Proactively manage your online reputation…if you don't control your story, others will.
Tip 3
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© 2016. All rights reserved1.888.696.2900 | www.haleymarketing.com
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If you want serious results from SEO and social media,
get serious about blogging.
Tip 4
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Turn skill marketing into a new service.
Tip 5
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Understand what you CAN (and CANNOT)
accomplish with Search Engine Optimization.
Tip 6
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Use Google Analytics to make smarter decisions.And get a better return on your marketing investments!
Tip 7
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Want better social marketing results?
Get a better social marketing strategy.
Tip 8
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Want more people to engage with your content?
Make your social media marketing more visual.
Tip 9
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Use trackable links to make all your marketing more measurable.
Tip 10
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Get your Google My Business set up correctly.
Tip 11
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Don't talk about yourself! Make yourself a workplace expert not just a workforce expert.
Tip 12
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Take a "less is more" approach to blog content.
Tip 13
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Ask yourself "who cares?" before you write or publish anything.
Tip 14
boringboringboringboringboringboringboringWOWboringboringbo
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Leverage your existing content across all channels.
Tip 15
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Make your website the HUB of your online marketing.
But don’t forget the other
access points!
Tip 16
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Longevity breeds confidence.Make the most of your big events!
Tip 17
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Say THANKS in a special way.
Tip 18
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© 2016. All rights reserved1.888.696.2900 | www.haleymarketing.com
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Create an infographic-based marketing campaign.Turn case studies and other data into powerful visual content.
Tip 19
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Use specialty printing as a way to stand out.
Tip 20
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Want your sales team to be more productive?
Add direct marketing to your sales process.
Tip 21
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Use inbound marketing strategies to compliment your direct sales activities.
Tip 22
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Make your candidate experience a “WOW.”
Tip 23
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Want more response from your website?
• Double the number of calls to action on your website.
• Use social to drive people you don't know to your site.
• Use email to drive people you do know there.
Tip 24
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Take a lesson from “Undercover Boss,”shop your company…or pretend to be a first-time visitor to your website.
Tip 25
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Make the MOST of your marketing investments!
BONUS TIP
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Any questions?
@haleymarketing
www.facebook.com/HaleyMarketing/
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© 2016. All rights reserved1.888.696.2900 | www.haleymarketing.com
#lunchwithhaley
Coming Next:
Social Pro DemonstrationTuesday, January 19 at 2 PM EST
For Managers:
Ten Tactical Tips to Boost Sales Performance
Guest Speaker: Scott LoveThursday, February 11 at 2 PM EST
Reserve your seat: www.lunchwithhaley.com