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How to make first 1000$ on UpworkNov, 26 // Lviv // Rostyslav Chayka


Introduction & Goals

10 Minutes

Planning for a successful freelance business

15 Minutes

Upwork best practices

25 Minutes

~ Break ~

05 Minutes

Building and managing your brand

25 Minutes

Client relationship management

25 Minutes

Wrap up and Q&A

10 Minutes

AGENDA

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● Freelance Club since 2009● Lviv IT Outsourcing Forum since 2010● Lviv Freelance Forum since 2013● Upwork mobilizer in Lviv since 2014

MEET Rostyslav Chayka

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Lviv Freelance Club

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After this session, you will be able to:

1. Identify what you need to do to excel on Upwork as a freelancer2. Plan and build an online brand for yourself3. Define some of the best practices for client relationship

management4. Become a top-notch freelance professional

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TODAY’S GOALS


Planning for a successful freelance business

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● Your company ?● Interesting clients and challenges ?● Mobility ?

● More money ?

● Improving soft skills ?

Right expectations

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● Freelance full-time, part-time, or on ad hoc basis?● Work with local or international clients

(timezone)?● Available to work during weekends?

● Time management

SET YOUR WORK HOURS

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TRACKING CASH FLOW

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Receiving Money

Options available:

● Payoneer● Skrill● Bank Wire● PayPal

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PayoneerFeatures:

● Week or two to receive card● Several hours to receive money (2 days Free)● Annual subscription fees ($29.95)● Per transaction fee (3.15$)● Currency Exchange Rate (MasterCard Exchange Rate)● 1000 USD = 23028 UAH (24 392 - 25 182)● calculator.org.ua● Turkey or USA or Euro● Online payment restriction● Tax declaration

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Skrill

Features:

● Skrill personal account (merchant account)● EUR 2.95 widthraw fee● EUR 11 for SWIFT widthraw● Ukraine Bank Account● Ability to receive in USD● Tax declaration (Banking Secrecy)

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SWIFT Bank Wire

Features:

● Per transaction fee (30$)● Obligation to sell 75% ● Ability to receive 25% in USD● Exchange control● Tax declaration (FOP Account)

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PayPall

Features:

● No annual fee● Per transaction fee (1$)● Not working in Ukraine● Ability to setup Non-Ukraine PayPal● Tax declaration

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LEGAL REQUIREMENTS

Ensure that you have all legal documents in place:

● Private Entrepreneur (III group)● Self-employed

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Upwork best practices

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Problems with freelancers

7 main problems with freelancers:

● Reliability ● Quality of work● Trust to reports● Deadlines● Miscommunications and “no communication”● Availability for next tasks● Do what you say

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Meet Carmella Lanni - A Rising Talent

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Insert profile screenshot of a rising talent


• Write a professional, yet personable overview:

Focus on what you are good at

Describe how you can add value

Mention your core skills• Check and re-evaluate your

rate every few months• Take and pass skill tests• Keep your portfolio updated• Pro tip: Create an

introduction video

MAINTAIN A GREAT PROFILE

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GO FOR THE RIGHT JOBS

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• Do I have the right skills and interest for the job?

• Can I prove that I have the right skills?

• Do I have time for the scope of the project?

• Is the offered rate acceptable?

• Does the client have a good hiring and feedback history?


TYPE OF JOBS

Fixed-Price Hourly

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FILTERS: FINE TUNE YOUR SEARCH

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• Choose your category• Choose whether you’re

looking for fixed price or hourly jobs

• Select your right experience level

• Select your desired project duration

• Choose how many hours you can dedicate every week

• Try using other filters as well to fully fine-tune your search


PROPOSE LIKE A PRO

6 tips for writing a perfect cover letter:

● Use professional and friendly tone● Relate back to the job post, demonstrate you have read the

description● Respond to questions, follow directions● Ask clarifying questions● Reread, edit and consider● Don’t copy+paste!

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PREPARE FOR THE INTERVIEW

● Be flexible with time zones and communication preferences

● Make sure to understand the job requirements

● Double-check your equipment● Be professional and honest –

don’t mislead the client● Ask for details about the job● Ask if there is a deadline for

hiring and thank them for the interview

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Pricing○ Research your market○ Consider the client’s point of view○ Factor in time, complexity, effort

Negotiating○ Maintain a professional tone ○ Be willing to withdraw if you can’t get an agreement –

early conflicts can be a red flag○ Working outside of Upwork eliminates all your protections

– and it’s against the rules30

PRICING AND NEGOTIATING


MAKING IT WORK

● Create a workspace with minimal distractions● Set regular work hours so that clients know when you are

available● Set up a kick-off meeting with your client● Communicate regularly● Keep the Upwork Team App on

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PROTECTING YOURSELF

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● Don't start work until the client sends you an offer and you accept

● If client asks to pay outside of Upwork, report it to our customer support team

● Avoid any client who requests free work

● Never pay to get a job!

● If a job looks suspicious, report it to our customer support team


GET REWARDED FOR GREAT PERFORMANCE

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● Send thank-you message to client and let them know you’re available for more work

● Ask the client to close the contract and provide honest feedback

● Get approval to display your finished project in your portfolio

● Adjust your hourly rate if necessary

● Add any new skills you’ve acquired to your profile

● Move on to the next job!


Building and managing your brand

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WHAT IS A BRAND?

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“Your brand is what people say about you when you’re not in the room.”

- Jeff Bezos, Founder amazon.com


PERSONAL BRANDING - DEFINED

Through a personal brand, individuals can differentiate themselves by consistently articulating and leveraging their USP (unique selling proposition).

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● What is your first emotion when you look at each person?● Describe their personal brand in one word.

PERSONAL BRANDS

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THE NEED FOR A PERSONAL BRAND

By 2020 up to half of the US workforce will be independent.Source: Freelancers Union

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3 KEYS TO PERSONAL BRAND SUCCESS

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BRANDING MARKETING SALES


BRAND YOURSELF, OR OTHERS WILL

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Define your vision, execute your mission.

WHERE TO START?

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KEY BRAND FACTORS

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SWOTanalysis

Key focus areas

Target market Differentiators


● Ensure consistency of your brand across all channels

● Evolve and refresh your brand as opportunity arises

● Ask for feedback after completed jobs

● Refresh your profile and update your portfolio

● Monitor your brand and what clients say about you

● Address or respond to any issues

MANAGING YOUR BRAND

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Client relationship management

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BUSINESS TOOLS – WORK SMARTER NOT HARDER


● Google Environment● Asana● Kanban Flow● JIRA● Wunderlist● Trello● Basecamp● etc.

PROJECT / COLLABORATION MANAGEMENT


● Time Management: Google Calendar, iPhone Reminders, Grid Analytics, Mind42

● Communication: Upwork Messages, Skype, Join.me, BlueJeans, Gotomeeting, Google HangOut

● Miscellaneous: Outlook, Evernote, WeTransfer, SlideShare

TIME MANAGEMENT, COMMUNICATION & OTHER


● Do Homework

● In Email

● On the Call

● Face-to-face meeting

● Ask questions

EFFECTIVE COMMUNICATION NOWADAYS


CROSS CULTURAL NEGOTIATION

● Do research on unique elements of style of the other culture

● Avoid actions that are offensive in the other culture

● Avoid stereotypes

● Don’t adopt negotiation style of the other culture

● Success of the cross-cultural negotiation depends on respecting each other rather than style


HANDLING ETHICAL ISSUES

● Be honest.

● Keep your promises.

● Have multiple options.

● Be willing to say "no” or walk from the deal.

● Be familiar with the law.

● Follow the Golden Rule.

● Overall, be a professional.


DEALING WITH CONFLICT

Negotiation:

1. Focus on the Client’s needs

2. Don’t react, respond!

3. Let your position go

4. Seek clarity

5. Look for a win-win outcome

6. Maintain the relationship


BUILDING STRONGER RELATIONSHIP

Offer after-sales service if possible. For example:Limited amount of revisions on your workSending raw files of your work if the client ever lose them

Check with your past clients every once in a while, and ask if you can help them with anything

Check with your past clients and see if your work added value to their projects

Connect with your clients on LinkedIn, if they are open to itSend birthday wishes, holiday greetings to your clients

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Wrap Up!

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RECAP

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What we have learned today:

1. What we need to do to excel on Upwork as a freelancer2. How to plan and build an online brand3. What are some of the best practices for client relationship

management4. How to become a top-notch freelance professional


BECOME A TOP RATED FREELANCER● Job Success score of 90%+● $1,000 earnings in the past

year● 100% completed profile● Up-to-date availability status● No recent account holds

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Benefits

Top Rated badge on Upwork profile

Exclusive job invitations from in-house recruiters

Personalized recommendations to strengthen your profile

Priority phone, chat, and email support4

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Questions?

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Thanks!

lviv upwork activation event Ростислав Чайка "how to get first 1000$ on...

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