Personalizing the Brand Experience Using Big Data for Relevant Marketing

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People who travel for business value innovation, quality and convenience

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People who travel for pleasure with their friends value luxurious and fun & exciting travel experiences

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Two different types of travelers with different needs. But how can we be more relevant to the rest?

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How can I predict brand relevance at an individual level?

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Big Data Needs Big Research

SurveyObserveModel Discover Target

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Taking Care of Family46%

Health & Longevity39%

But…Belonging?

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relevance

Engagement Effectiveness ROI

• Thank you.