Consumers Declare.We deliver.

| July 16, 2015

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What Is It: Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data collection, search, sharing, storage, transfer, visualization, and information privacy.

Characteristics of Big Data• Volume – The quantity of data that is generated

• Variety - The category to which Big Data belongs.

• Velocity – The speed of generation of data or how fast the data is generated and processed

• Veracity - Accuracy of analysis depends on the veracity of the source data.

• Complexity - Data management can become a complex process when large volumes of data come from multiple sources.

WHAT IS BIG DATA: The Definition & Characteristics

Sources: Data Crush by Christopher Surdak"

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WHERE IS THE DATA COMING FROM: The Internet Of Things

Growth Potential:• Experts estimate that the IoT will

consist of almost 50 billion objects by 2020

Affect On Casino/Hotels• Building Automation & Monitoring• Increased guest/player loyalty

opportunities• Smarter Marketing!!!!

What Is It:The Internet of Things is the network of physical objects or "things" embedded with electronics, software, sensors, and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices

Sources: The Internet of Things Global Standard Initiative

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WHERE IS THE DATA COMING FROM CONT’: Breaking The Data Down Minute by Minute

Top 5 Data Stats By Minute• 48 hours of video Shared on YouTube• 648k Content Shares on Facebook• 2K+ Check-ins on FourSquare• $272k in Consumer Spend • 204MM Emails Sent

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MARKETING IMPACT: Mass Confusion

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STEP #1: Get To Know The Cross-Device Consumer

QUALIA COLLECT LOTS OF DATA. Real-Time Data. Unique Data. Over 1 billion signals ingested and analyzed monthly, 70% data sources unique to Qualia.

SOCIAL DECLARATIONS“

CONTENT CONSUMPTION

LOCATION

FANS & FOLLOWERS

BUYING POWER

SHOPPING INTENT

PURCHASE HISTORY

PRODUCT COMPARISON

SEARCHES

LOYALTY PROGRAMS

Sources: www.Signal.co"

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STEP #2: Understanding The Importance Of A Device Graph

What Is A Device Graph:Technology that helps marketers reach consumers and understand their behavior across devices while providing consumers with clear notice, persistent opt-out tools and privacy controls.

Qualia’s device graph maps multiple devices to an individual, allowing us to:

1.Analyze cross-device behaviors (INPUT)2.Target consumers cross-device (OUTPUT)

Sources: Signal.com, TapAd, etc."

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STEP #3: Reach The Right Users At The Right Time

Things To Consider• Where Is The Users

• What Screen Are They Using

• What Is Their State of Mind

• Is The Purchase Planned or Spontaneous

• How Much Time Do They Have

• What’s Their Goal

Sources: www.Signal.co"

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FINAL STEP: Delivery, Delivery, Delivery!

Keep Your Options Open…..• Digital Platforms

• Mobile – Smartphone, Tablet, Phablet, etc.• Desktop – 2-1’s, laptops, etc.• OTT- Gaming Consoles, Connected TV, etc

• Traditional Platforms• OOH• Radio• TV

• Ad Types• Video• Display (Static, RM, etc)• Editorial/Email

• Buy Types• Managed Service• Programmatic

Sources: www.Signal.co"

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OUR APPROACH: Intent Targeting via Qualia’s IQ Engine

Our IQ Engine SELECTS and prioritizes consumers for targeting based upon Intent Quality Score, determined by:

Frequency of Intent Signals(Those with a greater frequency of intent behaviors gain priority)

How Recent(An IQ User expressing intent today, gains priority over those who expressed intent 3 days ago)

Strength of Intent Signal(More declarative signals of intent gain priority over passive behaviors)

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Thank you!

Bryan WareSales Manager, Southwest

o: 713.256.2048e: bryan@qualia-media.com

qualia-media.com