luxury experience
Post on 18-Sep-2014
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Online luxury experienceTRANSCRIPT
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Virtual luxury
Can the internet be used for product seduction?
By Claudio Diniz
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Universal Truths
The luxury experience starts online.Online brand merchandising already
establishes a luxury experience.
Claudio Diniz
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Claudio Diniz
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Visitors come to see products
Over 80% of visitors to luxury websites come to access product information
Claudio Diniz
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Claudio Diniz
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Claudio Diniz
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Claudio Diniz
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The role of onlinemerchandising, is not the same
as advertising
Claudio Diniz
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Claudio Diniz
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Claudio Diniz
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In luxury experiences online, it is product characteristics that drive brand interest
(not the other way around)
Claudio Diniz
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The usability of online sales can also be a luxury.
Luxury customers are more than 20%more likely to say they are time-pressed, compared with the averageonline shopper.
Claudio Diniz
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The product is luxurious.
Claudio Diniz
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Every single webpage is a brandstatement.
Claudio Diniz
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Claudio Diniz
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Selling luxury always meansselling emotions
(whether in store, magazines, or ……..online)
Claudio Diniz
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Claudio DinizEDUCATION
2009 University of the Arts London, London College of Fashion, UK
Extension Course The Design and Branding of Luxury
2007-2008 FAAP Business School, Sao Paulo, Brazil
MBA in Luxury Brand Management
2007 ESSEC Business School, Paris, France
International module MBA Luxury Brand Management
1990-1994 Universidade Gama Filho, Rio de Janeiro, Brazil
Accountancy
2004-2006 Brazilian Sommeliers Association, São Paulo, Brazil
Extensive courses in wine
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Claudio DinizProfessional Experience
2002 - 2008 Diniz Eventos Ltda., São Paulo, Brazil
Owner/Director
2006 - 2008 Sampa Post Magazine, São Paulo, Brazil
Columnist and responsible for finances and advertising
Expatriate magazine
1999 - 2002 Inn or Out Catering Ltd., London, England
M&H Catering Ltd., London, England
Free lancer in organzing events
1996 - 1998 BKR Auditores e Consultores S/A, Rio de Janeiro, Brazil
Senior Auditor
1994 - 1995 Walter Heuer Auditores Independentes, Rio de Janeiro, Brazil
Semi-Senior Auditor
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Claudio DinizContact:
[email protected]+31 6 24334545
My Blog on Luxury, Fashion & Lifestyle Professionals:www.claudiodiniz-claudiodiniz.blogspot.com
Thanks!