Luxembourg Study Trip –

May 24, 2011 Wiesbaden

Luxembourg Study Trip– WiesbadenMay 24, 2011

The Grameen Creative Lab welcomes you to Wiesbaden!

We are happy to be your hosts during your study visit!

Tuesday, May 24th 2011, WiesbadenLuxembourg Study Visit - Agenda

Time Activity Location Address Representatives

06:00 - 09:00 Drive from Luxembourg // // Luxembourg Delegation

09:00 - 10:00 Reception at the Town Hall Rathaus Wiesbaden Schlossplatz 6 Lord Mayor Dr. Müller

10:10 - 11:00 Berufswege für Frauen Berufswege für Frauen office Neugasse 26Nina Noormann-Becht

Gabriele Möhlke

11:10 - 11:50 Wiesbaden Stiftung LuisenForum Kirchgasse 6 Thomas Michel

Dr. Marie-Luise Stoll-Steffan

12:00 - 12:40 Lalaland Lalaland Friedrichstraße 57 Vanessa Spindler

12:45 - 13:45 Lunch at Perfect Day Perfect Day Kirchgasse 29 Dominique Dauster

13:45 - 14:30 Youth in Wiesbaden Perfect Day Kirchgasse 29 Youth representatives

15:00 - 17:00Experiencing Schloss Freudenberg &

Open Space for DiscussionSchloss Freudenberg Freudenbergstraße 220

Maike Meyer-Oldenburg

Matthias Schenk

Dr. Karin Kreutzer (EBS)

Dr. Maria Quiros (EBS)

17:00 Departure to Luxembourg // // //

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Berufswege für

Frauen,

Neugasse 26

Rathaus

,

Wiesbaden

Stiftung,

LuisenForum,

Kirchgasse 6

Lalaland,

Friedrichstraße 57

Lunch at

Perfect Day,

Kirchgasse 29

12

3

4

5

Schloss Freudenberg,

Freudenbergstraße 220

6

Luxembourg Visit Route – May 24, 2011

1. SB (abbr.) = Social business

We interact with the interest community through

communication and events on SB

We incubate SB ideas by initiating academic research,

conducting SB experiments and accompanying SB

initiatives on their way towards self-reliance

We advise companies, entrepreneurs, civil society

organizations and governments on how to set up and

support SBs

We create, run and own SBs and SB venture capital

Funds, thereby accelerating the SB movement and

showcasing best practice examples

A social business founded by Muhammad Yunus and

German serial entrepreneur Hans Reitz – business

model focused on events and consulting

Based in Germany, with offices in India, Colombia and

Haiti; owned 51% by the Yunus Centre in Bangladesh

A young team with backgrounds in management

consulting, entrepreneurship, communication and

international development

WHAT IS

GCL?

WHAT DO

WE DO?

We support Prof. Yunus and the

Grameen family in Bangladesh in

spreading the idea of social

business worldwide

WHY

WERE WE

CREATED?

A SB addresses social needs in a

financially sustainable way; and

while investors may recoup their

investment, all further profits are

reinvested to advance the social

goals

WHAT IS

SB1?

Muhammad Yunus

Co-founder, Chairman

Saskia Bruysten

Co-CEO

Hans Reitz

Co-founder, Co-CEO

The Grameen Creative Lab Overview

WHAT IS

GCL?

WHAT DO

WE DO?

WHY

WERE WE

CREATED?

5

Wiesbaden will become a global hub that shows

how many social problems can be solved

by designing social businesses.

The Vision

Our Vision of the Social Business City Wiesbaden will

fundamentally change Wiesbaden’s urban identity

„Look at your own neighborhood to see

which are the pressing problems near you.“

Prof. Muhammad Yunus

We connect citizens, initiatives and companies of

Wiesbaden and enable them to solve social problems and

create sustainable social impact through social business.

We encourage social business entrepreneurship through

education, financing structures, physical infrastructure and

knowledge transfer

The Mission

6

For the City of Wiesbaden:

10,000 children live below the

poverty line

Insufficient number of

daycare facilities

High percentage of migrants

with low graduation rates

High level of youth

unemployment

Problematic city districts

For Grameen:

Prove social business to be a

powerful tool to serve society’s

needs in a developed country

Establish Wiesbaden as a

best practice approach for

social business in cities

Social Businesses Incubator

Social business fund for

financial support of social

business entrepreneurs

Physical infrastructure and

support for social businesses

start ups

The Network

Strengthen the local com-

munity and enable citizens to

shape the face of their city

through social business

Join forces of local key

players to encourage

entrepreneurs and foster

social business

Network Partners

City of Wiesbaden

EBS University (i.Gr.)

Wiesbaden Foundation

Social Business Women

Wiesbadener Kurier

The Grameen Creative Lab

Social Business Fund

The fund will provide financial

means to social businesses

Operational Management

GCL consults, enables and

coordinates the network

Milestones

Official initiation of the Network

Social Business CityWiesbaden

by the mayor Dr. Müller in

November 2010

Launch of Social business chair

at the European Business School

in November 2010

Next Steps

Search for partners and investors

Social business events in

Wiesbaden

Social business launches

Set-up infrastructure

Why was it created? How is it organized? What is the outlook?What is it?

Social Business City Network WiesbadenOverview

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Wiesbaden, GermanyBackground Information

Wiesbaden is the capital of the federal state of Hesse

Population (2010)

Overall: 275 251 people

52,2 % Women

47,8 % Men

Demographics (2010)

5,7 % under 6 years

10,8 % 6 to 17 years old

58,3 % 18 to 59 old

25,2 % 60 years old and above

17,5 % Foreigners

31,9 % People with migrant background

Unemployment (April 2011)

Overall in Wiesbaden: 7.5% (1.5% higher than the

average in the state of Hesse)

Men: 7.6%

Women: 7.4%

Under 25: 8.0%

Basic Facts

Statistics by Amt für Strategische Steuerung, Stadtforschung und Statistik, Wiesbaden

www.wiesbaden.de 8

Although it is one of the riches cities in Germany,

Wiesbaden still faces a number of challenges

Only 20% of children in Wiesbaden have access to

nursery schools. Kindergarten capacities are

insufficient and lack over 1,000 spots.

10,000 children are dependent on welfare.*

The unemployment rate of the city is 1.5% above the

Hesse average.

Social problems are concentrated in a few city

districts with rising crime and unemployment rates.

31.9% of the population has a migrant background.

Only one in ten qualify for higher education and

migrant unemployment is higher than in any other

city in the region.

* “Sozialbericht zur Armut von Kindern, Jugendlichen und Familien in Wiesbaden”, Amt für Soziale Arbeit, 2010 Wiesbaden 9

Meeting with the Mayor of Wiesbaden, Dr. Müller

Lord Mayor Dr. Helmut Müller

• Born on May 31, 1952

• Studied Economics in Munich, Germany

• Professional career at the Federal Chancellery, Federal Ministry of Environment, Research

Center Karlsruhe, German Bundestag

• Head of the personal offices of the Hessian Prime Ministers and Department Head of the

Hessian State Office

• Since 14.09.2002 - Treasurer of the city of Wiesbaden

• Since 21.09.2006 - Mayor of the city of Wiesbaden

• Since 02.07.2007 - Lord Mayor of the city of Wiesbaden

Photos and information from wiesbaden.de

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Berufswege für FrauenBasic Information

www.berufswege-fuer-frauen.de

BerufsWege für Frauen is an organization that focuses on

improving the career prospects and life conditions of women

and their families.

The organization was founded in 1988 by a group of proactive

and engaged women. It plays a central function in offering

career advice and life coaching.

The aim of “BerufsWege für Frauen” is to support women in

finding employment and earning their income, which

contributes to a sense of independence and self-determination.

BWfF’s large spectrum of activities are designed to cover the

specific needs – both personal and professional - of the

individual women. Currently the organization has approximately

50 women as members. Through their membership they

support the organization with ideas, concrete project activities

and financial assistance.

The organization is currently financed through public funding.

Social Business Women project

Consulting

Seminars

Career coaching

Start-up assistance

Integration of professional migrants

About Berufswege für Frauen Activities

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Wiesbaden StiftungBasic Information

The Wiesbaden Foundation was founded in December 2002 and offers

individuals, associations, institutions and companies the possibility to actively

engage in social initiatives in the city of Wiesbaden. The community of

citizens is the beating heart of the city and significantly influences the social

and economic development of Wiesbaden. The foundation is supporting

projects in a variety of areas ranging from history, knowledge and research,

to education, sports and culture.

As a community foundation the Wiesbaden Foundation is financially and

politically independent and has the possibility to support a variety of social

projects, which improve the life in Wiesbaden. It has been awarded several

prizes such as the Herbert-Quandt-Prize for “Alliances for Public Spirit”.

The Wiesbaden Foundation is supporting the Social Business City as an

incubator for social business projects, an enabler for networking activities

and knowledge advisor for community building.

www.die-wiesbaden-stiftung.de12

Wiesbaden StiftungLeonardo School Award

The Leonardo School Award was initiated by the Wiesbaden Stiftung in 2005 and

since then has been taking place every two years.

The aim of the Leonardo School Award is to engage students in working in teams with

the goal of developing project ideas in a variety of categories. The project gives

students to possibility to showcase their ideas and win prizes. Students from schools in

Wiesbaden from grades 7 to 13 have the possibility to participate in the contest. School

teams can submit projects in the following categories:

• Ideas for Wiesbaden

• Social Cause

• Economy

• Theater

• Musik

• Media

• Art & Design

• Technology

In 2010, the Leonardo team went „on tour“ around 33 schools in Wiesbaden to promote

the initiative and motivate students to participate in the competition.

Prizes are awarded during an official ceremony in Wiesbaden. The initiative is

supported by a large number of both public and private sponsors.

www.leonardo2011.de13

LalalandBasic Information

www.lalaland-wiesbaden.de

Lalaland is a unique social business for children’s clothes, furniture, toys

and accessories. As a social business for women and young families it

provides a cozy environment for mothers and fathers. It allows them to

network, exchange experiences and earn an additional income through

activities such as courses and events, and selling handmade accessories,

toys and clothes.

Examples of events and courses offered at Lalaland:

• Wellness day for pregnant women

• BodyART for mothers

• Photo day for pregnant women

• Yoga for pregnant women

The entire store is aimed at empowerment of women and strengthening

ties to the local community. It reaches out to the families in Wiesbaden,

enables global social impact through selling clothes made by Grameen

Knitwear and offers products online for increasing its customer base. The

business has been in existence for one year and is owned and managed

by Vanessa Spindler.

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Perfect DayBasic Information

www.myperfectday.de

perfect day is a coffee and fresh product specialist for

sensible nutrition. Perfect day maintains high standards of

its products in terms of ingredients, preparation and

presentation.

The signature coffee sold at perfect day is the Organic Kerala

Shakti - a premium quality coffee from the highland forests of

southern India. The beans of this particular variety come from

perfect day’s forest farm Poomalai. Perfect day farmer

Reinhold Treitinger cultivates the farm in a bio-organic way.

Perfect day enables social impact in India through a unique

value chain that is based on direct cooperation between the

farmer in India and the store-front in Wiesbaden. Both parties

select their service providers to make their coffee available in

Wiesbaden. This allows for a maximization of impact in India,

an increase in benefits for the local farmer and an additional

investment in the rain forest in India.

Perfect day’s flagship stores in Wiesbaden and at Frankfurt

Airport are owned and managed by Dominique Dauster.

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Die Youth Bank (www.youthbank.de/Wiesbaden)

Kulturzentrum Schlachthof (www.schlachthof-wiesbaden.de)

Die Grünen (www.gruene-wiesbaden.de)

Meeting with Youth Representatives at Perfect Day

SPD (www.spd-wiesbaden.de)

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Discover Schloss Freudenberg

In the unique atmosphere of Schloss Freudenberg, the delegation will have the chance to

learn more about the project and experience its historic atmosphere first-hand.

15:00 – 17:00 Uhr

Experiencing Schloss Freudenberg & Open Space for Discussions

EBS University Presentation

The EBS University will present its activities and will give an insightful overview of its Social

Business Chair.

Open Space for Discussions

In an informal atmosphere together with selected partners from the Wiesbaden Social

Business City network, the Luxembourg delegation can share its impressions of the day,

address questions and exchange ideas for social business projects in Luxembourg.

Program at Schloss Freudenberg

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European Business SchoolBasic Information

Basic Facts:

•The European Business School was founded in 1971 and is now

one of the leading business schools in Germany.

•Since summer 2010 the university expanded and became EBS -

a University for Business and Law. EBS Law School is the

second private law school in Germany.

•The EBS Business School is among the top 15 in German

business studies research rankings. It has 1,200 students, with

approximately 220 new students per year in the Bachelor’s and

110 in the Master’s programmes.

•The EBS Law School was founded in June 2010. Partners of

EBS Law School are representatives from (international) law

firms, the Federal Court of Justice, the German Federal Bar and

the German Association of Judges

www.ebs.edu

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• The Social Business Chair will first focus its efforts

on strengthening academic research and

developing a curriculum in the area of social

business

• Through its activities the EBS Social Business

Chair aims at bridging the gap between theory

and practice

• Together with GCL the EBS University will be one

of the main partners promoting the idea of

Wiesbaden Social Business City, the first holistic

social business approach for a city worldwide

The idea behind EBS Social Business Chair What happened so far?

• EBS (European Business School) obtained

funding from Danone Germany to officially

launch the first Chair of Social Business in

Germany in November 2010

• Professor Yunus – patron of the Chair - was

present and spoke at the launch of the EBS

Social Business Chair

• The future professors of the Chair have been

selected and EBS started a research on social

business

• The first research study on social business was

presented in April 2011 with the title “Social vision

or profitable business model? Social business in

Germany in 2030“

EBS founded first chair for social business in Germany in Nov. 2010Danone Endowed Chair of Social Business, Oestrich-Winkel, Germany

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The role of EBS within Social Business City Wiesbaden

The EBS University plays an important role as a partner of

The Grameen Creative Lab in developing the first Social

Business City in Wiesbaden. In this role, the EBS engages in:

• providing the academic framework needed to foster

social business both in Wiesbaden and beyond

• providing a platform (through Social Business Labs

and other events) where academics and practitioners

can enter a dialogue about social business

• acting as an incubator for social business by

supporting students who want to start their own SB

initiatives

• developing curricula, which incorporates the topic of

social business

• conducting research on social business which provides

constructively critical perspectives on the topic

EBS University and the Social Business City

The EBS University and The Grameen Creative Lab

are strategic partners in developing

the first Social Business City in Wiesbaden

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“Every human being is born into this world fully equipped not only to

take care of himself or herself, but also to contribute to the wellbeing of

the world as a whole”

Prof. Muhammad Yunus, Building Social Business