l'utente al centro
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![Page 1: L'Utente Al Centro](https://reader034.vdocuments.mx/reader034/viewer/2022042521/547d5c5db4795984508b48a2/html5/thumbnails/1.jpg)
L’utente al centro
di Alberto Mucignat
UserCamp Bologna6 Novembre 2009
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Cosa sappiamodegli utenti?
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Due errori capitali:
#1: Io conosco i miei utenti
#2: So quello che vogliono
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L’utente medio non esiste.
http://www.flickr.com/photos/mikeoliveri/1322688055/
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Cosa sappiamo
degli utenti?
Cosa sappiamoveramentedegli utenti?
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Un perfetto sconosciuto
http://www.flickr.com/photos/mikeoliveri/1322688055/
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Perché il 70% esce subito dal sito?
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L’utente spesso non trova quello che cerca.
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Perché?
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Sappiamo poco e niente degli utenti.
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Non conosciamo i loro obiettivi.
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Non conosciamo le loro motivazioni.
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Non sappiamo perché incontrano problemi.
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Come facciamo a scoprire queste cose?
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Dobbiamo lavorare con gli utenti.
*con poco budget.
*
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Test di usabilità
•economici
•facili
•alto valore
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User-centered design
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Maria22 anni, Roma
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Obiettivi
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Task
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Ricerca Design Test
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Ricerca e Personaggi
•obiettivi
•scenari
•task
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Scuse classiche:
•io conosco i miei utenti
•so quello che vogliono
•non abbiamo tempo
•non abbiamo budget
•quando inizia il lavoro vero?
•dobbiamo andare online.
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Alcuni consigli per le social app.
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Stai creando qualcosa che gli utenti vogliono veramente utilizzare?
#1
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Riesci a dirlo con una frase di senso compiuto?
#2
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Concentrati sui task primari del servizio.
#3
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Il problema del pulsante Back
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Un piccolo testevita grandi errori.
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Domande?
Alberto MucignatUser Experience Designer
http://www.mucignat.com
Web che funziona.