footwear

lup

Co

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Sketches GAMood Board

Magazine Article

Final Design

lup

The Company and Brief.

Created in the summer of 2010 by three footwear designers (Luke, Daniel and Omar), lup

is sport and lifestyle footwear brand that focuses on creating timeless and innovative

footwear.

To design a ‘luxury ’ item of footwear that fits into there range of trainers, the only constraints we

had was the sole.

The process to my final ‘fashionable sports trainer ’ is as followed...

lup

InspirationNature

Brandlup

UserSports Fashion

01 Mood Board.

02 Sketches.

03 Final Design.

Waves inspired the ‘wave’ effect.

Air holes for circulation

Clear branding on the heel of the trainer

Materials.Sole - Rubber

Upper - Nylon

Middle - Gore-Tex

Tongue - Nylon

Details.- Strong and sturdy trainer,

made to withstand everday use.

- The EVA Midsole provides good arch support, adding

to the casual feeling.

- Rubber outsole for durability for a shoe that will provide that fashion edge.

Breathable meshBreathable mesh

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B

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D

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Luke Croasdale

lup Project

DE1084

07/03/2013GA Drawing

Measurements (mm)

*based on mens size 9

120mm

275mm

120mm

80mm

40mm

155mm

100mm

By Luke Croasdale

footwear