Lunar Innovation:Lunar Innovation:Linking Business and Technical ValuesLinking Business and Technical Values

Paul Eckert, Ph.D.International and Commercial Strategist

Space Exploration SystemsThe Boeing Company

27 October 2005

SynergySynergyScienceScience

EngineeringEngineering

CommerceCommerce

NASA

Heriot-Watt University

Univ. of Birmingham, UK

Energy Energy UpdateUpdate Supply & Supply &

DemandDemand

OptionsOptions

Closing the NearClosing the Near--Term GapTerm Gap

LKAB, Mechanical Engineering journal

NASA

Profits on Profits on Earth Earth BeforeBeforeLunar ProfitsLunar Profits

NASA

Bringing TechnologyBringing Technologyto Marketto Market

Business Plans Business Plans Investors Investors WantWantto Seeto See

Breakout GroupsBreakout GroupsSolar PowerSolar PowerOxygenOxygen--Hydrogen PropellantHydrogen PropellantMultipleMultiple--Customer FacilityCustomer FacilityCivil Engineering Enterprises Civil Engineering Enterprises

GoalsGoalsBarriersBarriersStrategiesStrategies

NASA

NASA

NASA

NASA

NASA

DialogueDialogue

Commercial Commercial VenturesVentures

ResearchResearch

Proof of Proof of concept concept

demonstrationsdemonstrations

The Key: IncrementalThe Key: Incremental RiskRisk ReductionReductionTechnical, Market, Financial, LegalTechnical, Market, Financial, Legal

•• NonNon--space companies space companies must tell us all what THEY must tell us all what THEY need to get involvedneed to get involved

Levels of Involvement

Levels of Involvement

•• Established & Established & entrepreneurial space entrepreneurial space companies must talk companies must talk with each other,with each other, as well as well as with NASAas with NASA

Boeing, Lockheed Martin, Northrop Grumman, Raytheon, Honeywell,Boeing, Lockheed Martin, Northrop Grumman, Raytheon, Honeywell,tSpace, BechteltSpace, Bechtel

NASA, Academia, IndividualsNASA, Academia, IndividualsMaguire Energy Institute, SMU Cox School of BusinessMaguire Energy Institute, SMU Cox School of Business

Texas Governor’s Office aerospace teamTexas Governor’s Office aerospace team

We have already We have already taken the first steptaken the first step

24 June 200524 June 2005

Agenda:Agenda: ThursdayThursday 27 October27 OctoberSouth Shore Harbor Hotel, League City, TexasSouth Shore Harbor Hotel, League City, TexasSession with Space Resources Roundtable (SRR) &Session with Space Resources Roundtable (SRR) &

Lunar Exploration Analysis Group (LEAG)Lunar Exploration Analysis Group (LEAG)

• 0800-0815 Introduction• 0815-0830 Synergy of Science, Engineering, & Commerce• 0830-0845 Bringing Technology to Market• 0845-1000 Energy and Robotics Markets: UPDATE• 1015-1215 Breakout Groups – Success Factors For:

– Solar Power– Oxygen-Hydrogen Propellant– Multiple-Customer Industrial/Scientific/Exploration Facility– Civil Engineering Enterprises

• 1215-0115 Lunch• 0115-0300 Plenary Breakout Group Reports• 0315-0500 Next Steps (Separate Executive Session)• 0500-0700 Reception

““Innovation is the central issueInnovation is the central issuein economic prosperity.”in economic prosperity.”

Michael Porter, Harvard Business SchoolMichael Porter, Harvard Business School