Industrial DesignLUKE HYDRICK

Fisher-Price | East Aurora, New YorkIntern: September 2012 - Present. Worked in the Vehicles Team with designers, marketing,

and engineers. Involved in the whole design process from initial brainstorming/ideation to CAD

content creation. Responsibilities included sketching, brainstorming, spalunkers, foam model

making, CAD modeling, and more.

Vans | Cypress, CaliforniaIntern: March 26, 2012 - June 9, 2012. Shoe Designer working in the Core Division: Skate, Surf,

OTW, LXVI, and Future Concepts. Responsible for material / colorways, graphics & prints, tech

packs, generation of new concepts, as well as working with professional skaters to develop

new concepts.

LUKE HYDRICK2934 East 48th Place Tulsa, Oklahoma 74105

918.809.6405 | hydriclm@mail.uc.edu

EDUCATION

HONORS

THIS GUY

SKILLS

EXPERIENCE

University of Cincinnati | Cincinnati, Ohio College of Design, Architecture, Art, and Planning (DAAP) School of Design - Industrial Design

Program Class of 2015

Tulsa Edison Preparatory High School | Tulsa, Oklahoma Class of 2010

CollegeGPA: 3.8, Dean’s List 2010- Present, Cincinnatus Scholar.

High SchoolGPA: 4.35, Rank in Class: 8/260, Academic All- State Nominee, Edward Joullian Scholarship

Finalist, “The Flag” essay published in Eyrie Edison literary publication.

Soccer, skateboarding, art, figure drawing, food, traveling, Spain (well mostly San Fermin), the

outdoors, coffee, Oklahoma, photography, sketching, building things, working for you, new

experiences, skydiving, the ocean, and music.

Sketching, Brainstorming, Design Research, Adobe Creative Suite,

Microsoft Office, 3D modeling in Alias, Rhino, and Solidworks, Keyshot

3, Physical Prototyping, Basic Shop Tools.

References available upon request

Let’s make the Dentist Better

DENTAL SCALER

To design a Dental Scaler that allows dentists to work more comfortably and efficiently while eliminating causes of Carpal Tunnel Syndrome.

OBJECTIVE

1 2 3

4 5 6

Lesson Learned

Focus on the cylindrical width, materials, and shape of

grip to address squeeze force, slipping, and sterilization.

TASK ANALYSISDental Hygienist use their scaler about half

of the time. That is four hours a day.

DESIGN CAN HELP PEOPLE.

squeeze force

slip & hyperpronation

sterilization

Time for your check up. Research trip to the Dr. Applegate dentistry.

For most of us the mere thought of going to the

dentist hurts. But it can be painful for them too. We

tested prototypes to get real dentists’ opinions on

how to fix the problem.

testing foam models

DIRECTIONS

RIBBING

PENCIL

soft horizontal ribs spread out the pressure points

taper on grip to reduce slipping

inspired by the use of tapered mechanical pencil grips

removable colored grip

COLORDifferent colored grips serve as tool identifiers.

SOLUTIONS

Anti Slip taper reduces slipping.

1

Connection and function:Different colored detachable grips help dentists identify their tools from others.

2

11mm thick handle is easier to grasp, reducingpinch force.

3

Sterilizable metal and autoclave safe silicone.

4

Ergonomic rubber grip reduces pinch force throughsoft rubber and ribbing.

5

Final Model: Dentists connect emotionally

with their dental scalers.

This product’s new design

reinforces this bond and

decreases their risk of CTS.

This is achieved through:

Thicker Handle1

Ergonomic Grips2

Horizontal Ribbing3

Tapered Handle2

TIMBERLAND ABINGTON

Made for the fashionable modern man and

inspired by a time when the West was still wild and the

cowboys who conquered it were revered as the most

respectable men of all. This product is inspired by the

silhouettes, styles, and materials that those men wore

to pioneer this land. When you don’t dress like everyone

else, you don’t have to think like everyone else.

- Iris Apfel -

The Abington Plainsland Zip

EXPLORATION By the way.I’m from Oklahoma. Wanna’

check out the Wild West?

Click on this text.

cowboy boot inspired vamp

modern sole, implied heel

Lookin’ Good. The Plainsland Zip uses classic cowboy boot design language with modern sensabilities while utilizing premium materials such as leather laces & a full grain leather upper.

REFINEMENT

THE PLAINSLAND ZIP

VANS is the Authentic

Consumer: Urban skateboarder age twelve to eighteen. He skates everyday, looks up to pro skaters, checks skate sites daily, mostly wears skate wear.

A modern skate shoe with features and styling to progress Vans offering of wafflecup skate shoes.

A commerical style rooted in skating. Mostly Core Skateshops, Zumies and similar stores, and Vans Retail.

VANS

Core Pro Skate

Project:

Markets:

Brand:

Catergory:

This is our guy. He loves skateboarding. I mean really loves skateboarding. He checks the berrics, thrasher, and other skate sites everyday. Dreams, breathes, thinks, and eats skating. Skate and Destroy.

midtop support

simple paneling

WHAT DOES HE NEED?

Let’s go skate! You have to go skate to really know what this shoe needs to

do. But beyond that skateboarding is as much about culture

as it is about actually skating. Not only does this shoe have to

perform well, it has to look good doing it.

durability

Market Opportunity

RESEARCH

Vans Skate Line PaddedSlim

Lowtop

MidtopShaped CollarFlat Collar

Heavy Paneling

Simple Paneling

Wafflecup Shoes

Padded midtop opportunity.

Midtop is also on trend.

Simple paneled shoe with a uniquely

shaped collar.

There is an opportunity for a padded midtop wafflecup skate

shoe with simple paneling and a uniquely shaped collar.

Initially considering what fits in the VANS line helped define

criteria when considering the wider skate shoe market.

<<<

<<<

Skate Shoe Market

INSPIRATION

By the way...You can click the skate photos for some video inspiration. Just

remember to come back to the portfolio.

InspiredSimple paneling, tech color

pop, and strong flowing lines.

InspiredA nose clip inspired a

supportive heel clip to

secure the foot.

Phase 2Quick & initial ideations exploring a wide variety of silhouette and panel breaks. Also one piece vamp and quarter, and ankle padding in various thicknesses, and waffle cup design exploration.

Phase 3Further ideation exploring form, side stripe, and features as well as a heel clip.

FINAL DESIGN

The final design; after

consulting with the design

& marketing teams.

mhmm

m

Waffle cup for support, board feel, and durability.

Inner heel lining and foam to secure the foot and provide more color blocking.

Heel clip for rigid structure to stabilize the foot, support the ankle, and increase the life of the shoe.

Vamp butt seam on medial side at the same line as the stitch on the lateral side for symmetrical toe down and cost effectiveness.

Athletic collar shape for midtop support and comfort.

Wrap around vamp quarter for a seamless ‘ollie area’ that provides durability.

FEATURES

The side stripe is the most iconic symbol of Vans.

Family of form in the eyerow shape: the Euclid Shoe.

The vamp shape is a nod back to the classic ERA shoe.

Foxing stripes are now a staple in skate shoe design.

Knurled texture on the heel clip and toe bumper.

VANS DNA

Later Seasons’ Colorways: Production longevity with interesting colors and material breakups.

Black suede vamp, quarter, and heel counter with canvas eyerow and collar. Red pop heel clip and a white leather side stripe.

Port Royale/Chilipepper two tone suedes and canvas. Tonal heel clip

and pop red inner heel liner.

Pop Red foxing matched on the heel liner. Charcoal suede upper matched

with a canvas dark grey collar.

Navy suede vamp, quarter, heel counter, tongue, and eyerow matched with a cool grey canvas collar and black heel clip.

Spring 13COLORWAYS

OXO Electric

To design an electic turbo mixer following OXO’s principles of Universal Design to evolve OXO into an electric product line.

THE IDEA

INNOVATIVE SOLUTIONS TO EASE EVERYDAY TASKS

UNIVERSAL DESIGN

“Have you ever seen a single glove on the street and wondered who lost it? We have too. As a reminder of the hands our products need to comfortably fit - large, small, male, female, young, old and inbetween, OXO employees collect lost gloves around New York City and around the world.” - OXO Website -

GLOVES

Large and Small Male and Female Young and Old

CONSUMER

Lesson LearnedFocus on the ergonomics, aesthetics, OXO ‘language’ &

intuitive use; specifically focusing on a simple interface,

intuitive removable attachments, & easy cleaning.

TASK ANALYSIS Let’s make some brownies! Solving

everyday tasks with innovative solutions

takes a bit of reseach.

1 2 3

4 5 6 7 8

not OXO design language

solves ergonomics but not unique and recognizabale

OXO “grooves”

too much like an immersion blender

two beaters?

taper direction is wrong

HANDLE SPOON INSPIRED USE STANDABLE

DIRECTIONS

vert ical or ientat ion

OXO aesthet ics

s imple inter face. On & Off.

f i rmly rests on i ts s ide

removable attachment

It’s natural & fami l iar. Use i t just how you use a spoon.

ant i -s l ip grooves

SPOON SOLUTIONS

<<

<

<<

<

<<<

Hands on ExperienceGett ing as many hands on the models as poss ible to inform & truly design universal ergonomics was paramount.

MAKING THE MIXERThe build strategy consisted of foam models, making the digital model, powder

printing the physical model, sand, sand, sand, paint, & rubberized texture on grip.

OXO|TOOLS YOU HOLD ON TO

I f you could hold this , You would know. I t real ly i s comfortable.

OXO Ribbing

OXO SteeL Evolut ion

Simple Inter face

OXO Santoprene

SteeL Stainless Steel

OXO DNA

OXO ELECTRICElectric Turbo Mixer

BETTER THAN YOUR MOMMA’S BROWNIES

OXO ADVERTISMENT

the sketchbookProjects in progress, thoughts, 3D work, & various 2D work.

The SketchbookProjects in progress, thoughts,

3D work, & various 2D work.

Check out my blog.http://thebigscope.tumblr.com/ It is full of my thoughts, projects, sketches, & other good stuff.

SPECIALIZED

Timetrial BikeInspired by the form of a

cyclist riding(photo below).

CONCEPT DESIGN

SpaceshipsThe NASA Intergalactic Space

Commander M13 gets you where

your going, fast. Modeled in Rhino.

Chair

This is the modern living room.

This is Alfred, he’s a chair.

This is Alfred.Dedicated to simplicity, he

uses very carefully considered

details to delight; such as the church

inspired structure underneath to

the contrast of materials. Wooden

dowels slide into aluminum hollow

dowels capped with rubber feet.

Bent aluminum tubes are welded

on to form the leg stucture, while

the seat and back are made of one

piece of molded plastic.

ALFRED

TIMEPIECE SERIES | EXPLORATION

TIMEPIECE SERIES | INSPIRED

GearsInspired by the precise

and simple forms of the

simple gear.

SpiderwebInspired by the unique

weaving forms of a

spider’s web.

WrightInspired by Frank L.

Wrights geometric

wood work.

TIMEPIECE SERIES | SPIDERWEB

luke hydricklukehydrick@yahoo.com918.809.6405Hope to hear from you soon...

THANK YOU FOR YOUR CONSIDERATION!